In This Section

Marketing and Hospitality, Resort and Tourism Management

Welcome to the Department of Marketing and Hospitality, Resort and Tourism Management in the Wall College of Business. We offer majors and minors in marketing and hospitality, resort and tourism management‌‌‌. Our marketing curriculum has a keen focus on identifying marketing opportunities and developing the appropriate marketing strategy responses to achieve success in the marketplace. The resort tourism management major includes unique internship opportunities and a chance to work in an environment of a resort destination locale, such as the Myrtle Beach area.

If you are interested in majoring in marketing, contact the department chairperson at wcobmkt@coastal.edu. If you are interested in majoring in resort tourism management, contact the director of the Clay Brittain Jr. Center for Resort Tourism at wcobrtm@coastal.edu.

INFORMATION

Monica Fine, Ph.D
Assistant Professor of Marketing
Chair, Department of Marketing and Hospitality, Resort and Tourism Management
Wall College of Business 230B
843-349-2229
mfine@coastal.edu

Taylor Damonte, Ph.D.
Professor of Hospitality, Resort and Tourism Management
Director, Clay Brittain Jr. Center for Resort Tourism
Wall College of Business 301F
843-349-2698
tdamonte@coastal.edu

Academic Advisers          
Wall Center for Excellence
843-349-4187  
walladvising@coastal.edu