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Successful Management on the High Seas

In today’s competitive business world, being able to maximize profitability, while simultaneously providing an exceptional experience for customers, is critical to long-term success. This course will provide students with an understanding as to how cruise lines, and other tourism enterprises, successfully maximize revenue, forecast business levels, and manage day-to-day operations in order to meet and exceed customer expectations while ensuring human resource productivity and operational efficiency.  Finally, the course and experience will expose students to a community in which the economy is primarily reliant upon the tourism industry to generate employment and economic development.

Preliminary Itinerary: 



Destination / Activity




March 10, 2013

Depart CCU travel to Charleston via University vans

Group Arrives Charleston

Ship: Carnival Fantasy Departs Charleston

Group dinner aboard the Fantasy

11:00 AM


8:15 PM 

9:00 AM

4:00 PM




March 11, 2013

First Group Meeting (Location: TBA)

Day at Sea

Group dinner

10:00 AM


8:15 PM



March 12, 2013

Nassau, Bahamas

Shore excursions (minimum groups of 3 @ students' expense)

Ship Departs

Group dinner

8:00 AM


8:15 PM 

5:00 PM


March 13, 2013

Half Moon Cay, the Bahamas

Shore excursions (minimum groups of 3 @ students' expense)

Ship Departs

Group dinner

8:00 AM


8:15 PM

4:00 PM 


March 14, 2013

Grand Turk

Explore Grand Turk Cruise Center

Ship Departs

Group dinner

12:00 PM


8:15 PM 

7:00 PM


March 15, 2013

Behind-the-scenes tour of cruise ship (Location TBD) *Students Should Eat Breakfast Before the Tour

Day at Sea

Group dinner

 9:45 AM

8:15 PM


March 16, 2013

Fun Day at Sea

Group dinner



March 17, 2013

Arrive Charleston

Return to campus via University vans

Arrive on campus

8:00 AM

1:00 PM 

11:00 AM

Meet the Program Leaders

Michael Collins
Associate Professor, Management, Marketing, Resort Tourism Management
E-Mail: mcollins@coastal.edu
Phone: 843-349-6477

Michael Collins has traveled internationally extensively including travel to Central and South America, the Caribbean, and Europe.  He has been on multiple cruises, including completing a similar cruise experience in Spring of 2012 with a Coastal Carolina University student group.  He has established a relationship with the Captain and senior management team of the vessel upon which the group will be traveling.



Bomi Kang

Assistant Professor, Management, Marketing, Resort Tourism Management
E-Mail: bkang@coastal.edu
Phone: 843-349-6458

Dr. Bomi Kang holds a PH.D. in Hospitality Administration from University of Nevada, Las Vegas(UNLV). She was educated in 3 continents (Asia, North America, and Europe) and speaks fluent Korean and English. She also traveled to China previously to meet Chinese partner institutions.  She has led travel study programs for Coastal Carolina University in 2011 and 2012 to China and South Korea.





Frequently Asked Questions:

When is the deadline for application?

The priority deadline for this program is Friday, Nov. 2, 2012.  The general application deadline is Nov. 30, 2012, but some programs may be full by this deadline and so applicants are encouraged to apply as early as possible.

How do I apply for the program

Applications for all short-term study abroad programs must be submitted via the online link at: https://www.coastal.edu/academics/international/studyabroad/application/.  Each complete application will include personal contact information, health form and participation fitness certification, acceptance of the terms of the study abroad agreement, statement of purpose, academic reference, personal reference and copy of your transcript, along with a deposit of $500 toward the cost of the respective program paid to Student Accounts.  Should you not be accepted for the program, your deposit will be returned to you; otherwise your deposit will be applied to program costs.  The priority deadline for submitting a complete application is Friday, Nov. 2, 2012.

When does this program take place

This Spring Break program takes place March 10 - 17, 2013.

What is the cost of this study abroad program

The cost of this program is $1,050 and includes:

    •  Lodging and meals
    •  International air and local transportation
    •  Field trips
    •  Trip insurance 


When are payments due for the program?


$500 due with application

Final Payment

Dec. 14, 2012

All payments are to be made to the Office of Student Accounts for credit to the respective study abroad program.  The payment due dates are fixed.  If payments are not received on or before the due dates, students will be dropped from the program.

What is the refund policy?

If after submitting your application and paying the $500 deposit, you are not accepted into the program, your deposit will be refunded within two weeks.  If Coastal Carolina University finds it necessary to cancel the program, all payments made will be refunded.  In the event the participant finds it necessary to cancel, we will make every effort to refund monies paid, less the $500 deposit and any funds already committed to vendors for the program.

How many credit hours can I complete during this program

Students participating in this program must be registered for and actively participating in at least one of the courses noted below in Spring 2013.  Faculty instructors of the noted courses will communicate how the study abroad component fits into course expectations.  Students registered for more than one course will need to consult with faculty about how it may be utilized in both courses. 

CBAD 399: Independent Study in Business, Marketing & Resort Tourism (3 credits)

RTMA 474: Quality Process Management, Marketing & Resort Tourism   (3 credits)

RTMA 364: Resort Operations Management, Marketing & Resort Tourism   (3 credits)

RTMA 387: Conventions and Event Management, Marketing & Resort Tourism (3 credits)

Does this course/program satisfy core curriculum requirements

Neither of the courses in this program satisfy core curriculum requirements.

Are there any prerequisites for this study

Students participating in the program MUST be enrolled in one of the following courses in Spring 2013: RTMA 364 or 474 with Michael Collins, RTMA 387 with Bomi Kang, or CBAD 399 with Michael Collins.  This course is intended for students enrolled in UPPER-LEVEL courses.  Students should have completed CBAD 301: Management and Organizations.  Due to cruise line regulations, students must be 21-years-of-age or older to partipate. 

Are scholarships or financial aid available for this program

Two scholarships are available: the Wall College of Business Board of Visitors International Programs Scholarship and the Horry County Higher Education Commission International Awareness Award (for graduates of accredited high schools in Horry County).  YOU DO NOT HAVE TO BE ACCEPTED INTO A SHORT-TERM STUDY ABROAD PROGRAM TO APPLY FOR THE SCHOLARSHIP.  To determine whether you have additional eligibility for financial aid during the summer short term study abroad programs, please see your financial aid counselor in Kingston Hall. Scholarship applications are due in the Office of International Programs by Nov. 2, 2012.  Scholarship applications can be accessed here: Wall College of Business BOV International Programs Scholarship, 2012-13 and Horry County Higher Education Commission International Awareness Award, 2012-13   .

Do I need vaccinations to participate

Coastal Carolina University adheres to the Centers for Disease Control (CDC) recommendations. Please visit the website http://wwwnc.cdc.gov/travel/ for information regarding your particular destination.

What are the physical demands for this program

None of the required activities will place any extreme physical demands upon the participants


For More Information, Please Contact:

The Office of International Programs & Services

Geoffrey Parsons, M.Ed.
Director, International Programs & Services
843-349-2054 / parsons@coastal.edu
Singleton Building 119

Lori Patterson, M.P.S.
Coordinator/Advisor, Study Abroad
843-349-2684 / lori@coastal.edu
Singleton Building 119