Coastal Business Journal

Untitled Document

Spring, 2004
Volume 3, Number 1

In this Issue:
Welcome to the Spring 2004 Edition - Editor

P.1		A Measure of the Factors Impacting the Effectiveness and Efficiency of eBay in the Supply Chain of Online Firms Eugene M. Bland; Texas A&M-Corpus Christi Robert T. Barrett; Francis Marion University

P.16		Critical Success Factors for Inner City Businesses Robert C. Eisenstadt, University of Louisiana at Monroe Paul S. Nelson, University of Louisiana at Monroe Tammy R. Parker, University of Louisiana at Monroe

P.26		Television Advertising and Child Consumer: Different Strategies for U.S. and Japanese Marketers Carol Gaumer, Frostburg State University Amit Shah, Frostburg State University

P.36		Starting a Small Business Outreach Program: The Experience of a Small Southeastern University Kirk C. Heriot, Western Kentucky University Noel D. Campbell, North Georgia College & State

P.47		Enhancing Revenue in College Sport Events by Practicing Yield Management and E-commerce Johnny C. Ho, The University of Texas at El Paso Pingjun Jiang, LaSalle University

P.56		A Multi-Level Family Business Choice Model: A Dichotomous Approach Tammy Parker; University of Louisiana at Monroe

P.61		Does Strategic Planning Help Churches?: An Exploratory Study (Reprinted From Volume 2, Number 1 of The Coastal Business Journal) Amit J. Shah, Frostburg State University Fred R. David, Francis Marion University Zigmont J. Surawski, III