Hospitality, Resort and Tourism Management
Hospitality, resort, and tourism management students develop the skills in top corporate professionals for managing hospitality or tourism service organizations in resort destination areas. The curriculum is designed to focus on the unique characteristics of the business environment in a resort destination (such as the Grand Strand). Such destinations are usually in relatively remote locations and have relatively seasonal demand. In addition to the standard business curriculum, the hospitality, resort, and tourism management curriculum includes internships and specialized coursework in the areas of quality process management, real estate finance investment and resort planning.
Students earning the Bachelor of Science in Business Administration (BSBA) with a major in hospitality, resort and tourism management will have competencies in thinking critically about the tourism market in order to create an appropriate resort design that maximizes financial feasibility, fits with the community’s comprehensive plan to improve the socio/cultural/natural environments, and enhances the economy of the host community, working effectively in a service setting, and evaluating how the customer feedback loop impacts the quality of a service experience.
You may a good fit for a career in hospitality, resort and tourism management if any of the following describe your interests or attributes:
An online degree completion program is available in addition to the traditional program. A minor in hospitality, resort and trourism management is also available.
The Student Experience
The E. Craig Wall Sr. College of Business Administration is accredited by AACSB International, the premier accrediting body for business colleges.
Students majoring in HRTM choose the industry segment(s) and the geographic area in which they wish to work for internships in guest service production, guest service delivery and management training.
For those eligible to work in the U.S., there are locally available internships in the Myrtle Beach area, which is one of the top tourist destinations on the U.S. Atlantic coast.
Beyond the Classroom
Recent graduates of the program have careers in management for the hotel, restaurant, food and beverage, event/conference planning and sales, resort/cruise industry and tourism marketing.
Areas of Study
- Resort Operations Management
- Conventions and Event Management
- Quality Process Management
- Hospitality Law
- Hospitality or Tourism-related Internships
- Current Issues in Resort Tourism
- Applied Tourism Research
- Real Estate Finance and Investments
- Seminar in Resort Planning
Taylor Damonte, Ph.D.
Professor of Hospitality, Resort and Tourism Management
Director, Clay Brittain Jr. Center for Resort Tourism
Wall College of Business 301
Wall Center for Excellence
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