What is Resort Tourism Management?

Resort Tourism Management (RTMA) is a major within the Wall College of Business where students focus on developing the skills necessary for managing hospitality or tourism service organizations in the context of a resort destination area. Students who successfully complete the requirements for the RTMA major earn a Bachelor of Science degree in business administration.

In addition to the standard business curriculum, the RTMA curriculum includes internships and specialized coursework in the areas of quality process management, real estate finance investment and resort planning. The curriculum is designed to focus on the unique characteristics of the business environment in a resort destination (such as the Grand Strand).

What do Resort Tourism Managers do?

Students graduating with a degree in resort tourism management go on to lead organizations that supply goods and services to the traveling public. These include lodging businesses, food and beverage businesses, tourist attractions, hospitality and tourism marketing organizations, and transportation industry organizations. Each of these segments of the tourism industry requires expertise in specific technological processes for the creation of its service product, service environment and service delivery system. Internships provide students the opportunity to acquire training in the technologies that are specific to a particular segment of the industry.

To view the Resort Tourism Management brochure, click the highlighted link.