In an institution that provides higher education, student learning is the central and most important activity (AACSB International).  As such, it is important for academic programs to provide student learning goals that graduates of the program are expected to achieve.  Assessment of the student learning goals should then occur with a focus on assurance of learning and continuous improvement of the program.

Student learning goals, in terms of what graduates of the program are expected to achieve, should take into account the perspectives of students and alumni, faculty, the community, as well as potential future employers.

The following model summarizes the assurance of learning process in the Wall College. The outer ring summarizes our four indirect assessment methods: survey of student satisfaction, survey of faculty satisfaction, alumni survey, and feedback from our Board of Visitors and others from the business community.  Inside the ring, the five direct measures of learning goals for the undergraduate curriculum are summarized. Continuous improvement is centered as the focus for our assessment methods.  This means that as learning goals are assessed, opportunities for improvement are identified and program changes can be targeted accordingly.

Specific student learning goals (as seen in the inner ring above) are developed based upon the school's mission. The learning goals should translate the mission statement into the educational accomplishments that graduates should achieve (AACSB International).

Mission Statement

The mission of the E. Craig Wall Sr. College of Business Administration is to educate each of our students to have the qualities and attributes essential to his/her progressive and continuing development throughout careers in private, public, and non-profit organizations in a globally competitive and diverse environment.

Undergraduate Student Learning Goals

To demonstrate competency as a Wall College of Business graduate, a student should be able to:

1. Demonstrate competence in the core subjects of business administration: accounting, finance, management, marketing, economics, international issues, legal and social business issues, and quantitative analysis.

2. Demonstrate competence in solving complex problems by identifying and analyzing an issue, gathering, analyzing, and interpreting relevant information and proposing solutions or evaluating impacts.

3. Effectively express knowledge and ideas through written communication. 

4.  Effectively express knowledge and ideas through oral communication. 

5. Demonstrate competence in using basic information technology skills.
            Objective 1: Demonstrate competence in using spreadsheets.
            Objective 2: Demonstrate competence in using presentation software.
            Objective 3: Demonstrate competence in using word processing software.
            Objective 4: Demonstrate competence in using electronic resources
            (including the internet) for research purposes.

6. Demonstrate an understanding of ethical perspectives in business via enhanced awareness and recognition of ethical issues and an understanding of the importance of ethical issues in business decisions.