Marketing and Hospitality, Resort, and Tourism Management 

Welcome to the Department of Marketing and Hospitality, Resort, and Tourism Management in the Wall College of Business. We offer majors and minors in marketing and hospitality, resort, and tourism management‌‌‌, and online degree completion programs. Our marketing curriculum has a keen focus on identifying marketing opportunities and developing the appropriate marketing strategy responses to achieve success in the marketplace.

CCU also boasts an active chapter of the American Marketing Association (AMA), an organization that prides itself on opportunities for marketers and academics to connect them with the people and resources they need to be successful. AMA provides students with the training and tools they need to succeed in the marketing profession. For more information, visit ama.org or contact Monica Fine and mfine@coastal.edu. 

The resort tourism management major includes unique internship opportunities and a chance to work in an environment of a resort destination locale, such as the Myrtle Beach area. The HRTM major also has three concentrations for students to choose from: event planning, sustainable resort development, and tourism sales. 

If you are interested in majoring in marketing, contact Jerome Christia, department chair. If you are interested in majoring in resort tourism management, contact Sunny Kim, director of the Clay Brittain Jr. Center for Resort Tourism.

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INFORMATION

Jerome Christia, Ph.D.
Professor of Marketing
Chair, Department of Marketing and Hospitality, Resort, and Tourism Management
Wall College of Business 301K
843-349-2652 | christia@coastal.edu

Sunny Kim, Ph.D.
Associate Professor of Hospitality, Resort, and Tourism Management
Director, Clay Brittain Jr. Center for Resort Tourism
Wall College of Business 301F
843-349-2698 | skim4@coastal.edu 

          
Wall Center for Excellence
843-349-4187  
walladvising@coastal.edu