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Journalism professors have new textbook published

September 11, 2008

Two Coastal Carolina University professors have co-authored a journalism textbook, "Women in Media Careers (Success Despite the Odds)."

Lee Bollinger, journalism professor at Coastal Carolina University, and Carole O'Neill, a visiting professor from Emerson College, wrote the book that takes an in-depth look at women's careers in mass media. It has been published by University Press of America, Lanham, Md.

"Women in Media Careers" outlines job descriptions and provides insider tips on how to begin a career. By investigating positions held by women in top media-owning conglomerates authors Bollinger and O'Neill assert that while women in the media still struggle against the impenetrable glass ceiling, vibrant changes in the industry have left that ceiling more permeable than ever. Women are inching their way into the executive positions at top media conglomerates making them major power players in the industry.

After comparing employment data from the Bureau of Labor Statistics, the Equal Employment Opportunity Commission, and the top Fortune 500 media companies, the co-authors emphasize that despite the great odds set against women, they are succeeding in blazing a career path in mass media. Also discussed are the extraordinary women of the media industry who have gone beyond all boundaries and have succeeded in multiple genres of media or entertainment.

Informative and inspiring, Bollinger and O'Neill's encouraging book offers women a reliable resource on the career opportunities in the mass media industry and how they can succeed in securing a position.

O'Neill is a visiting professor in the Department of Communication; she retired from Emerson College where she taught broadcast and film; she is formerly a Boston television producer and an Emmy winner.

Bollinger is an associate professor in the Department of Communication where she regularly teaches journalism and public relations courses. She has published extensively both as a journalist and a scholar.