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COASTAL TO HOST DIRECT MARKETING WORKSHOPS

July 11, 2001

Coastal Carolina University is sponsoring several workshops titled "Fundamentals of Travel and Tourism Direct Marketing," which are designed to assist businesses and organizations engaged in the travel and tourism market. Four separate workshops will be held Sept. 26 and 27 from 8 a.m. to 1 p.m. and 1:30 to 5:30 p.m. in Coastal's H. Dale Williams Center for Extended Learning. The fee for each workshop session is $99.

The workshops will provide a comprehensive overview of direct marketing as well as its effectiveness in the travel and tourism context.

Instructors for the workshops are George Wehmann, president of Direct Marketing Resources Group in Raleigh, N.C., and Larry Gustke, associate professor for travel and tourism management at North Carolina State University.

For more information, contact Coastal's Division of Extended Learning and Public Services at 349-2665 or visit www.coastal.edu/learn on the Internet.