COASTAL CAROLINA UNIVERSITY

 

 

 

 

Institutional Effectiveness Report Summary

 

2004-2005

 

 

 

 

 

 

 

 

 

 

Office of Institutional Research and Assessment

 

 

 

Christine Mee

Director, Institutional Research and Assessment

 

Mary Gunn

Assessment Coordinator

 

 

Phone: (843) 349-2091

Fax: (843) 349-2876

 

Web Address: http://www.coastal.edu/effect

 

 

Date: June 30, 2005
INSTITUTIONAL SUMMARY REPORT FOR 2005

 

1.  Library Resources

 

Kimbel Library’s Strategic Planning process identifies benchmarks and methods (e.g., surveys, best practices, and peer comparisons) by which library services and resources are assessed.  The increase in access to and use of electronic resources has delivered more library materials to students in a faster and easier-to-use manner.  Library instruction is improving library literacy, shown by pre- and post-test results.  Annual library surveys serve as valuable tools to identify areas for improvement in resources and services.  Coastal Carolina University (CCU) students have access to Kimbel Library resources and services physically at 106 James P. Blanton Circle on campus and virtually at www.coastal.edu/library.  Library resources include the following components:  Books, journals and newspapers in print format; media materials (CDs, DVDs. videos, curriculum aids, other realia, and non-print materials); and electronic resources (full-text journals, e-books, Journal Finder and search interfaces).  Library services include the following components:  Reference service (information desk assistance, phone, email, and individual consultation); circulation of and access to library materials; website functionality and access; Interlibrary loan (ILL) services; and library instruction in classrooms and online tutorials.  Information on the usefulness of and satisfaction with these components is gathered through:  Print and online surveys administered annually; student evaluations of library instruction sessions; alumni surveys; informal student feedback in person, by phone, or via email or the website; CCU Faculty Senate’s Library Advisory Committee; and other faculty and staff feedback.  These instruments and their results are regularly assessed.  Strategic Planning Workshops are scheduled annually with all library employees to review survey results and other information for use in developing new strategic action plans, revising existing plans, reviewing assessment results, and identifying changes to be made based on those results.

 

A timeline of library collection evaluation by subject area is followed annually and based on the development of new academic programs, on professional, state, or national accreditation cycles, and on faculty, student, and librarian interests, expressed through surveys and other information.  The evaluation process involves measuring Kimbel Library collections against at least three peer libraries.  Comparisons include overall enrollment, number of majors, collection size, and other criteria.  Best Practices of the Association of College and Research Libraries (ACRL) are also applied.  Funding is requested to augment collections in which the amount, currency, format, or breadth/depth of subject material is lacking.  Faculty are involved in decisions regarding withdrawing materials and selecting new materials.

 

Journal collections are evaluated based on consortial buying agreements (PASCAL and Carolina Consortium) and other electronic purchases that include full-text, thereby often eliminating the need for paper subscriptions.  Kimbel Library conducts a journal use study each year to determine the level of use by Library patrons which assists in determining print and microfilm journal cancellations.  Based on assessment results, Kimbel Library added 12,000 full text titles in 12 databases through PASCAL and 1,454 titles in new subscriptions through Springer, Wiley, Kluwer, and Brill cooperative purchasing.  In addition, through consortial agreements with PASCAL and Carolina Consortium, collaborative purchasing of electronic resources has significantly increased student access to more electronic journals and indexes for assignments, and has resulted in substantial cost savings compared to Kimbel Library purchasing them individually.

 

Kimbel Library surveys (online and print) are conducted annually to gather information concerning students’ perceptions about the importance of and satisfaction with library resources and services.  Access to electronic resources is important and useful to Coastal students.  Respondents consistently identify the need for more materials, in print and electronic formats, although they also indicate that they are satisfied with the collection meeting their curricular needs.  Based on surveys results, librarians developed a full-color library brochure for patrons that explains the Library’s services and resources.

 

The competence and helpfulness of library staff in providing services to patrons is consistently reaffirmed by survey results.  The average number of questions answered between fall 2001 and fall 2004 was 986 per week, extrapolated from statistics kept during the semester at the information and circulation desks.  Over the past three years, reference questions have averaged between 30,000 and 35,000 per year.  Based on these statistics and survey responses, the Library extended professional staffing hours at the information desk and the Library’s weekly hours of operation from 87 hours to 91 hours during fall and spring semesters.

 

Nearly all Library Survey, Spring 2005, respondents indicated that they checked out library materials.  Circulation statistics show that student checkouts have increased by 26% since 2004.  Students at higher education centers at Georgetown, Myrtle Beach, and Waccamaw have access to Kimbel Library through the website.  All faculty members teaching courses at these centers were contacted by a librarian to determine their satisfaction with and use of library resources and services for their students’ curricular needs, and all were satisfied with access and services.  A library brochure outlining services and resources available to patrons at the centers was developed.

 

Students and faculty expressed interest, via surveys, in having reserve course materials available electronically.  To facilitate 24/7 access to library reserves without a student ID card, Kimbel Library collaborated with the CCU TEAL Center to convert/upload materials and link them to faculty member’s WebCT sites.  This enables faculty to monitor student use and eliminates the need for multiple copies and library printer costs.  In response to students’ requests for more computer access, Kimbel Library purchased 22 laptops for in-library usage.  Over 670 students checked out laptops in 2004-2005, for a total of 8,141 times.  Desktop computer purchases were made possible by funds available through the SC Education Lottery.

 

Student surveys indicated satisfaction with website design and functionality.  Given its increased use, the website format was re-designed to further improve ease of navigation.  Online library forms were re-designed for ease of use.  In response to students’ request for more electronic journals (full-text), the library increased the number of electronic resources available, changed indexes and e-resources from static HTML to dynamic database-driven web pages, and increased access points to online databases.

 

Student satisfaction with finding library materials they need is due, in part, to interlibrary loan services that processed nearly 3,000 requests from CCU faculty, staff, alumni, and students in 2004-2005.  A critical factor in satisfaction is turnaround time from request to receipt of material which was reduced in 2004 from 8 days to 7 days, on average.  A further time saver was the implementation of the patron delivery function on ILL software that posts interlibrary loan articles onto the CCU server so that patrons can login with a password and download articles from their computers.

 

The addition and upgrading of computers in the library instruction classroom have improved students’ knowledge and use of online resources and search strategies.  Every library instruction session utilizes laptop technology.  Library instructors administer a pre- and post-test to two-thirds of all English 101 classes to gauge student retention of library knowledge.  Test results show that students who participate in an instruction session demonstrate greater recognition of library services, resources and materials.  Based on ACRL Best Practices for Library Instruction (LI), Kimbel Library continues its efforts to teach library instruction to as many English 101 and 102 students as possible:  1,224 students in 76 English 101 classes in 2004-2005 and 915 students in 66 English 102 classes in 2004-2005, and to upper-level courses (774 students in 59 classes in 2004-2005).  Librarians developed an online tutorial that explains how to use Kimbel Library.  For freshmen and for distance learners, this is particularly useful for coursework and research.

 

2.  Majors/Concentrations

 

·         Interim Report for Business

The primary tool for assessing student knowledge is Educational Testing Service’s (ETS) Business Major Field Test.  It is administered as part of the capstone Strategic Management course (CBAD 478).  Test results of Coastal students are compared with those of over 80,000 students at more than 400 schools.  Coastal results summaries follow.

 

SUMMARY OF ETS BUSINESS MAJOR FIELD TEST RESULTS IN PERCENTILES

 

Overall

Wall College

Overall Mean Score

Wall College Mean Score

2003-2004 (Summer, Fall, Spring) (N=220)

55th percentile

151.9

153.45

Summer 2004, 30th percentile,  n=35

Fall 2004, 70th percentile,  n=56

Spring 2005, 65th percentile, n=160

65th percentile,

n=251

 

151.6

154.7

 

Percentile Scores by Students in their Major Areas

 

 

Summer 2004

Fall 2004

Spring 2005

Accounting

no report

(n < 5)

no report

(n < 5)

95th percentile

Finance

50th percentile

95th percentile

95th percentile

Management

60th percentile

75th percentile

40th percentile

Marketing

25th percentile

85th percentile

95th percentile

 

Based on ETS results, two changes have been implemented to improve the quality of the program.  First, the college approved a requirement that business students must have at least a 2.25 cumulative GPA to continue in the business program.  The process that supports this requirement identifies all business students with less than a 2.25 GPA, inserts formal letters into their student records, and individually advises students regarding their academic status.  Second, the Management, Marketing, and Law department faculty have made changes to the management major curriculum that will increase the performance of management majors.  The faculty will continue to monitor test results and review the curriculum.

 

An instrument for assessing student satisfaction is the AACSB/EBI Undergraduate Business Exit Study that is completed by senior business majors in the last semester prior to graduation. The main purpose of this survey is to obtain student feedback on their perceptions of the strengths and weaknesses of the Wall College business program.  In spring 2004, 94 of 125 surveys were completed for a 75% overall return rate.  This survey showed that students were dissatisfied with placement and career services.  In response, the Wall Center for Excellence was created to provide career-planning services and opportunities for internships. 

 

·         Interim Report for Education

The college has focused on the implementation of a data-driven, outcomes-based comprehensive assessment and evaluation system for measuring and reporting student/candidate performance.  To accomplish this, the college has been streamlining and aligning desired performance outcomes for graduates with institutional, state, and national standards, and developing assessment rubrics for identified “critical performances” expected of all program graduates.  The assessment and evaluation system includes an analysis of candidate performance on nationally-normed tests of general academic performance in PRAXIS I – Reading, Writing, and Mathematics, and an analysis of candidate knowledge in teaching specialization areas as measured by nationally-normed exams in PRAXIS II – Early Childhood, Elementary, and Secondary (7 areas).  Test results are included in Title II and in this Institutional Effectiveness Report.

 

In addition, there is an analysis of candidate performance on eight “critical performances” expected of all graduates:  Ability to plan instruction and lesson content that is aligned with state curriculum standards; ability to plan for classroom management; ability to plan assessment tools and utilize assessment results to plan instruction; ability to implement effective instruction, classroom management, and assessment strategies; ability to utilize technology as a teaching and management tool, including the development of an electronic portfolio; ability to demonstrate expected professional dispositions; ability to demonstrate oral and written communications skills expected of professional educators; and ability to assess the impact of their teaching on PK-12 students through the Teacher Work Sample (TWS).

 

Student satisfaction with the education program is ascertained through periodic surveys.  Education graduates and employers indicated a need for more preparation in the areas of classroom management and assessment.  In response, a new course in classroom management and three new courses in assessment were implemented.  A new “Improvement Plan” component of the assessment and evaluation system focuses on assisting students who experience difficulty with meeting program requirements.  Faculty help students develop strategies for improving performance and monitor their success plans.

 

·         Interim Report for Art Studio

During 2004-2005, the Department of Visual Arts formally began the preliminary process towards re-accreditation.  Several initiatives were begun to address unfinished items from the initial 2000 Self-Study assessment document.  In 2000, visiting National Association of Schools of Art and Design (NASAD) evaluators had several concerns with the department’s curriculum.  After discussing these concerns with faculty during department meetings, two documents were written to guide the assessment process.  These and other reports will be submitted for re-accreditation to NASAD during 2005-2006, with an on-site visit scheduled for spring 2007.

To address curriculum concerns, the department embarked on a preliminary process to improve the curriculum by creating a better alignment between the curriculum and the department’s mission, and to improve how students progress through the program by developing new course sequencing for each emphasis to assist student progress through the sophomore, junior and senior levels.  In addition, due to the open nature of 18 elective credits in studio work for the B.A. in Studio Art, the degree was not structured to lead students toward the desired objective of attaining in-depth studio competence in one or more fields.  In response, curriculum worksheets for each emphasis were developed to clarify which courses can be used as major, cognate, or elective credit.

To assess student learning outcomes, the department uses portfolio reviews and open critiques in all studio courses, and uses the student review process to determine if art majors are successfully meeting the department’s educational objectives.  During the sophomore year, students enroll in ARTS 297, Sophomore Review.  In this course, students are required to submit portfolios of work completed during the first two years of their art study to an art faculty committee.  In an open critique forum, the committee reviews portfolios and discusses with students any areas of their artistic development that the committee identifies for improvement.  During their senior year, Art Studio majors must enroll in ARTS 497, The Artist As A Professional.  In this course, students are exposed to the many possibilities of careers in art and to additional educational opportunities.  Also, students experience the professional demands of exhibiting their artwork by preparing Senior Exhibits.

·         Interim Report for Computer Science

In 2003, the Department of Computer Science received accreditation for the Theoretical Option from the Accreditation Board for Engineering Technology (ABET) for the full six-year period.  Rarely do institutions applying for first-time accreditation receive the full six-year accreditation.  Assessment strategies play an important role in the accreditation processes for ABET and SAC accreditations, and the department uses formal and informal methods to assess the program.

 

To ensure quality, each student is required to receive a "C" or better to move onto the next course in the computer science curriculum, ensuring that the student is ready for the next step.  Computer science faculty routinely discuss the computer science curriculum and the progress of students in program courses, identifying problems and resolution strategies.  Students provide important curriculum feedback through their participation on dean and faculty committees.  Certain courses within the curriculum provide opportunities for assessment.  CSCI 490, Software Engineering II, requires students to analyze, design, and implement an information system in a “real-world” setting.  The project is delivered in a formal presentation to invited guests including the dean, faculty, other students, and the client.  Project evaluation is done through peer evaluation, the instructor, and the client including formal acceptance of the project at its delivery.  This setting is often employed in group projects associated with CSCI 425, Database, and CSCI 330, Software Engineering I, using “real-world” or simulated projects. 

 

Each semester, student evaluations are required for each course that faculty teach.  The evaluation includes sections for students to identify strengths and weaknesses in the course.  Evaluation results are routed to the college dean, department chair, and individual faculty member.  In the past, each graduating senior met with their advisor to prepare a graduation application.  During this process, the advisor and graduating senior analyzed the student’s advisement sheet to ensure the fulfillment of all graduation requirements, along with providing feedback on the curriculum and the student's future plans.  To continue this student feedback process, a senior survey was developed and is included in the graduation application packet.  Results of this senior survey are discussed in department meetings.  In spring 2000, the department conducted a web-based survey of all computer science alumni and had a 20% response rate.  Results were distributed to faculty for discussion in department meetings.  The department is planning to conduct its next alumni survey in spring 2006.  During the 2000-2001 academic year, the department discussed the possibility of requiring graduating seniors to take an exit exam.  As a result of these discussions, ETS's Major Field Test in Computer Science is used to assess student progress and the computer science curriculum.  All graduating seniors are tested.  For the past three years, students in the Theoretical Option have ranked above the national averages.

 

3.  Technologically-skilled Workforce

 

As a “comprehensive liberal arts institution offering baccalaureate degrees in traditional liberal arts and sciences, interdisciplinary studies, and professional schools,” Coastal Carolina University is committed to providing students with the skills necessary to succeed in various academic and professional careers.  An integral part of any professional career in today’s society is proficiency and familiarity with technology.  At Coastal Carolina University, successful completion of degree programs requires students to demonstrate proficiency in reading, writing, oral communication, fundamental mathematical skills, foreign language, library research, and basic computer skills.  Every student must successfully complete at least one course designated as Computer Usage.  Computer Usage courses provide instruction in the use of computer technology that is appropriate to the course and in computer terminology.  In enhancing its instructional program, the University has established the Center for Effective Teaching and Learning to assist faculty in their teaching.  An important division of the Center is the Technology in Education to Advance Learning (TEAL) Center that offers special programs for faculty in the use of technology in teaching.

 

4.  Web Address of Title II Report:  http://www.coastal.edu/effect/title2.html

 

5. Programs Eligible for Accreditation

 

The following is a list of accrediting agencies and areas available to programs offered through Coastal Carolina University and an indication of the accreditation status of the Coastal programs available for accreditation.  Of the five programs available for accreditation, 4 (80%) of the programs have attained full accreditation from the respective national specialized accrediting bodies recognized by the Secretary, U.S. Department of Education.

 

Accrediting Agencies and Areas

Accreditable Programs

Accredited Programs

Computing Science Accreditation Board

X

X

National Association of Schools of Art and Design

X

X

National Association of Schools of Theater

X

.

National Council for Accreditation of Teacher Education

X

X

American Assembly of Collegiate Schools of Business

X

X

 

 

6.  Students in Developmental Education

 

Number of first-time, full-time entering freshmen in Fall 2003

Number of students in Item (1) who were enrolled in one or more developmental courses in Summer or Fall 2003

Number of those students in each developmental course who successfully completed the appropriate entry level course by the end of Spring 2005

1,268

0

0

 

 

7.   Student Involvement in Sponsored Research

 

The numbers included here reflect graduate and upper division undergraduate students who participate in sponsored research programs.  Each higher education institution that received research dollars generated by external funding (sponsored research) should report the number of students who benefit from these dollars.  The Commission on Higher Education will calculate the percentage using headcount enrollment data from the Fall 2004 IPEDS Enrollment Forms.

 

 

 

 

Number of Students Participating in Sponsored Research

 

Upper Division Students

13

Graduate Students

2

 

8.   Results of Professional Examinations

 

All public institutions must report student scores on professional examinations with detailed information over time.  The information reported should include all examinees that completed the specific exam during the period of April 1, 2004 through March 31, 2005, and should list the entire name for each exam.

 


Name of Exam

Date(s) Administered

# of Examinees

# of 1st Time Examinees

# of 1st Time Examinees who Passed

% 1st Time Examinees Passing

TEACHING SECTOR

 

 

 

 

 

PRAXIS Series II: Principles of Learning & Teaching (K-6)

 

4/2004

 

2

2

1

50%

PRAXIS Series II: Principles of Learning & Teaching (K-6)

 

6/2004

 

4

4

2

50%

PRAXIS Series II: Principles of Learning & Teaching (K-6)

 

9/2004

 

1

 

1

 

1

100%

PRAXIS Series II: Principles of Learning & Teaching (K-6)

 

11/2004

 

1

1

0

0%

                                                                        Subtotal

 

8

8

4

50%

 

 

 

 

 

 

PRAXIS Series II: Principles of Learning & Teaching (7-12)

 

4/2004

 

1

1

1

100%

PRAXIS Series II: Principles of Learning & Teaching (7-12)

 

6/2004

 

1

1

1

100%

                                                                       Subtotal

 

2

2

2

100%