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Graphic Design B.A.

Our graphic design students are thinkers, seekers, problem-solvers, and makers. We emphasize the ability to research, think and create using the technology and tools of the field and the principles and styles of visual communication as a whole. Students study typography, print design, advertising, graphic design history, and web design while choosing from electives that include illustration, motion graphics for the web, 3-D computer modeling, packaging, publications and more.



ARTS 103, 104, 111, 112, 231
ARTH 105, 106
ARTS 297
Sophomore Review (1 credit hour)
ARTD 201
Intro to Graphic Design
ARTD 202 Graphic Design Techniques
ARTD 205 Web Design I
ARTD 301 Intermediate Graphic Design I
ARTD 302 Intermediate Graphic Design II
ARTD 401 Advanced Graphic Design II: Senior Portfolio Capstone
6 credit hours of ARTD Electives (choices include Illustration, Web Design II and III, Motion Design I, Advanced Typography, Publication Design, and Packaging)
ARTH 350 Art and Ideas
3 credit hours any ARTH course (other than 105, 106, and 350)
12-15 hours of General Electives
Core Requirements as listed by the University
12 hours of Cognates--300 and 400 level courses outside of the student's major (Graphic Design majors may take ARTS courses to fulfill this requirement)


ARTD 201 Introduction to Electronic Design (3) (Prerequisites: ARTS 103) (Computer Usage) An introductory course addressing the role of the professional designer in visual communications. Strategies, techniques and software used in the electronic design process are addressed. Topics covered are layout and design with an emphasis on typography.

ARTD 202 Graphic Design Techniques (3) (Prerequisites: ARTS 103, ARTD 201) A course exploring printing and reproduction methods with a more advanced practice of design, typography, and page layout. Extensive use of the computer as a graphic design tool.

ARTD 205 Web Design I (3) (Prereq: ARTD 202) Beginning to intermediate-level studio work in web media, graphics, and web site structure. Graphic design software, web site layout and HTML/CSS will be used to explore navigation, aeshetics, strategy, concept and organization with an emphasis on the user experience.

ARTD 301 Intermediate Graphic Design I (3) (Prereq: ARTD 202) A combined graphic design history lecture and intermediate-level studio practice course focusing on process, creative problem solving, research and design in historical and practical contexts.

ARTD 302 Intermediate Graphic Design II (3) (Prereq: ARTD 301) Further study in graphic design processes, information formats and systems. Projects include catalogues, reports, magazines, signage, and corporate information systems. Extensive use of desktop publishing.

ARTD 303 Illustration (3) (Prereq: ARTS 202) Introduction to the ideas and illustra-tive techniques used in visual communication. Students will explore traditional media including pen, pencil, wash, charcoal, Conte crayon and colored pencil. They will use an illustration program and image scanning extensively to produce topical illustrations for a variety of publications, ads and brochures.

ARTD 304 Motion Design I (3) (Prereq: ARTD 202) A beginning exploration of design using animation, sound and design for TV, Film and Web with an emphasis on the viewer’s experience. Students will gain knowledge of the design process for time-based media by developing storyboard concepts that will be turned into final movies.

ARTD 305 Web Design II (3) (Prereq: ARTD 205) A beginning to intermediate-level exploration of Flash layout and animation design for the web with a continued emphasis on interface design and the user experience.

ARTD 306 Web Design III (3) (Prereq: ARTD 305) Advanced use and exploration of both static and motion-based web design software and methods, with a particular interest in producing sites that use a hybrid of the two. Projects will focus on taking complex web sites from concept to completion.

ARTD 308 Advanced Typography (3) (Prereq: ARTD 305) A continuation of typography skills and techniques learned in ARTD 201 and ARTD 202, Advanced Typography addresses typographic history, systems, narrative and experiment within a framework of theoretical and real-world problems. The computer will be an important tool, along with alternative methods, such as hand-generated elements.

ARTD 309 Packaging Design (3) (Prereq: ARTD 202) An introduction to the history and production of packaging. Students will explore printing processes associated with the production of packaging as well as branding, point of purchase, and use of color and typography. Folding, scoring, shelf space and market targeting will also be integrated into projects. Students will design and produce everything from labels to complete packages for real world products.

ARTD 399 Independent Study (1-3) See guidelines under Academic Regulations in the University Catalog; may be repeated for credit with different topics.

ARTD 400 Publication Design (3) (Prereq: ARTD 301) Publication Design will focus on the design and production of multiple publication types, including newspapers, books, magazines, annual reports, and newsletters.

ARTD 402 Advanced Graphic Design II: Senior Portfolio Capstone (3) (Prereq: ARTD 302) Advanced problems in both the print and web areas of graphic design, emphasizing a versatile, well-rounded and high-quality portfolio that will serve students as they pursue employment in the design field. Students will be expected to purchase a portfolio case for printed samples and also to produce a digital portfolio that will be displayed on the Internet. The course also requires that the student participate in a senior exhibit to be featured in the Rebecca Randall Bryan Gallery.

ARTD 405 Ashes2Art: Digital Reconstructions of Ancient Monuments (3) (Cross-listed as ARTD 450) Ashes2Art combines cutting edge digital technologies, art history, graphic and web design, and digital photography to recreate monuments of the ancient past. The course is completely hands-on and provides an extraordinary opportunity for students to combine various skills from disparate disciplines. Students will conduct focused research on a specificmonument (or city or object), write essays that summarize various opinions, and document those sources with an extended bibliography. Students then incorporate that research into a web-based project utilizing cutting edge technologies, including Adobe Photoshop, Google Earth, Sketch Up, Panoweaver, Tourweaver, Studio Max, Dreamweaver, Cinema 4D and Macromedia Flash animation. VISIT WEBSITE

ARTD 440 Pre-Professional Studio. (3) (Prereq: permission of the instructor) A pre-professional studio course providing graphic design and photography services to small businesses, non-profit organizations, and departments throughout the University. Students will gain first hand, real-world experiences through client driven projects. Participants will also learn how to maintain client relationships, time management, design and development, implementation and final production. F, S.