Mr. Stephen Daniel received his B.S. in Advertising from Appalachian State University, and his Masters degree from Virginia Tech in Political Communication and Mass Media Studies.
Mr. Daniel's research interests include Mass Media theory with an emphasis in Media Framing; which explains how the media selects, emphasizes, and excludes different components in television, newspapers, radio, or the Internet. His research is particularly emphasizing crises or scandals in Universities across the country. He has researched immediate media responses regarding the Duke Lacrosse Rape Scandal, as well as the school shooting tragedy at Virginia Tech. Additionally; Mr. Daniel has done extensive research in crisis communication and apologia and kategoria response strategies in the fast food industry. Analyzing how different organizations respond to media or advocacy groups.
Mr. Daniel's teaching interests involve rhetoric and the strategies that surround public speaking and public relation strategies. Additionally, Mr. Daniel enjoys lecturing about mass media with an emphasis in advertisement. More specifically, he enjoys lecturing about FTC as well as FCC regulations in the media.