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Female Studentís Clothing Styles and their Effect on Perceived Intelligence by College Professors by dikamber on 2011-11-16 13:26:05

This study was conducted to look at the contemporary effects of studentsí clothing styles on college professorsí perceptions about the studentsí intelligence, attractiveness, and sociability. The effects of three dress conditions, formal attire, provocative attire, and casual attire, were studied on professors on a southeastern university. The hypothesis stated that formal attire would receive the highest overall rating and the highest rating in intelligence. The casual attire condition would receive the lowest rating in intelligence and overall rating. The rating of the provocative clothing condition is predicted to change based on the gender of the rater. One of the most important factors in this study is that this research was conducted in university setting, which is something that previous research on this topic lacked. University professors answered an online survey where they were exposed to one of the three dress conditions. The attractiveness of the student was controlled by using the same model for all three dress conditions and was photographed in the same pose.

This research was conducted with Dr. Pettijohn's assistance.

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