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Doing Business in China: A Cross-Cultural Management Perspective

The study abroad program in China, with its emphasis on cross-cultural business skills and practices, provides a mutually beneficial learning experience for CCU’s undergraduate and graduate students and representatives at our partner institutions in China.

Students will have the opportunity to partake in excursions to various historic sites, such as the Great Wall, Tiananmen Square and Forbidden City, observe a variety of local, national, and multinational businesses in Hong Kong, Guangzhou, and Beijing, and collaborate with members of Guangzhou University and the Beijing Language and Culture University.  By assimilating into the Chinese way of life, students will also gain a broad exposure to this fascinating country, including understanding its language, history, politics, customs and culture.  

Finally, CCU students will have the opportunity to work cooperatively with one another to not only learn about global business practices, but to also educate students and faculty at Guangzhou University about their own culture through participating in an International Conference. The two undergraduate courses and one graduate course being offered ideally complement each other in that students will benefit from their exposure to Chinese business and culture across three different viewpoints.  The first of these is their immersion in cross-cultural business experiences associated with CBAD 301 – Management and Organizations.  With respect to CBAD 364, the second of these involve the global aspects of operations and supply chain management activities that exist in today’s marketplace. The integration of the MBA course, CBAD 602, establishes  a global leadership opportunity for the graduate students with the mentoring relationship embedded into the CBAD 301 course and also generates a third perspective on the economic, sociocultural, and political-legal foreign country environments with special attention to the conduct of successful businesses and ventures.

Location: Beijing, China; Guangzhou, China; Hong Kong SAR, China
Program Dates: May 12 – May 19: Pre-departure orientation and on campus sessions at CCU May 20 – June 4: on location in China
Instructor(s): Cara Scheuer (CBAD 301) 
Ken Small (CBAD 364)
Jay M. Teets (CBAD 602)
Program Fee (not including Tuition): $4,900 
Tuition Fee: $350/credit hour 
Courses Offered:

CBAD 301 - Management and Organizations (3 credits)
CBAD 364 - Operations Management (3 credits)
CBAD 602 - Study Abroad in International Business (up to 6 credits)

(Students may be able to substitute other College of Business courses in place of those offered. Please reach out to our office for more details.)  

Prerequisites: CBAD 301 - None
CBAD 364 - To have achieved a grade of C or above in CBAD 350, 363, and 371
CBAD 602 - Permission of Instructor

Extensive walking is required for this program.
Do any of the course(s) satisfy core curriculum requirements? Yes, CBAD 301 (Core 5b)
Is a Passport required? Yes, students must have a valid passport to participate on this program.
Are vaccinations needed to participate? Coastal Carolina University adheres to the Centers for Disease Control (CDC) recommendations.  Please visit the website http://wwwnc.cdc.gov/travel/ for your destination.

Course Descriptions

CBAD 301 (Management and Organizations): This course is designed to provide you with a basic theoretical and practical framework for understanding the field of organizational management. In the course, you will examine what the role of the manager is and what the basic management functions involve. Discussions will include the traditional topics of planning, strategy, operations, and control, as well as more contemporary topics, such as ethics, diversity, decision making, motivation, leadership, culture, and human resources. Since this particular section of CBAD 301 is a part of the study abroad program to China there will be particular emphasis placed on differences in management practices between the American and Asian cultures. Students will be exposed to a variety of historic sites, local, national, and international businesses and organizations, and universities in China. Students will explore these experiences further through group discussions, presentations and written reflections. This course will allow students to waive Goal 5B.

CBAD 364 (Operations Management): International Operations Management involves every function within an organization including engineering, marketing, accounting, finance, human resources, production managers, top executives and factory workers.  The cross-functional nature and international scope of IOM is evident in the decision making processes and the management approaches that are employed to oversee production, quality, product development, the supply chain, the workforce and other related activities.  This course is designed to provide an overview of IOM and from this perspective, the course seeks to inform each student about his/her potential future role in an organization and how they may interact within a cross-functional IOM manufacturing/service process. 

With respect to Operations Management, your study abroad experience will provide you with a basic understanding of the concepts and techniques associated with service and manufacturing operations.  Our visits will give you experiential insight into the field of operations management (also known as production and operations management) applied to business problems in both the industrial and service economic sectors which includes such topics as:  operations and competitiveness, operations strategy, quality management, statistical process control, operations processes, technological aspects of operations, facility planning, project management, supply chain management, forecasting, inventory management, aggregate planning, resource allocation, lean production, and operations scheduling.

CBAD 602 (Study Abroad in International Business): This course involves travelling to and engaging in a variety of different activities in three different cities in China: Guangzhou, Beijing, and Hong Kong. The experiences while abroad are designed to prepare students to better understand and evaluate different approaches taken by companies and organizations from different national backgrounds.  Focus will be on the economic, socio-cultural, and political-legal environments of a foreign country, including how business practices differ from those used by companies here in the United States. As part of the course students will have flexibility in choosing which program requirements they will earn credit for within the MBA program. In addition to the three credits awarded for the CBAD 602 class, students can earn up to three additional hours in any of the following content areas: Project Management, Quality Management, Managing Technology, Leading People, Leading Organizations, Financial Management, Value Management, Service Marketing, Marketing Strategy, Creativity & Innovation, Game Theory and Strategic Interaction, Management, Responsibility and the Law, Sustainability and Social Responsibility, Global Business, and Strategic Implementation.

About the Program Leaders

CCU faculty member, Cara ScheuerCara Scheuer, MBA & MSBA - Manager of Student Development and Retention/ Adjunct Faculty for Wall College of Business. Cara Scheuer has taught UNIV 110 for the past three years, during which time she has applied many novel teaching strategies especially in the areas of experiential learning, critical and creative thinking, social responsibility, leadership, teamwork, and project management. In terms of her international experience, Cara served as a mentee for the CCU Business Study Abroad in Europe program in 2013 and is currently an instructor for CBAD 120: Introduction to Global Business. She has also had a variety of international experiences as a result of athletics, school, and leisure, including traveling to Australia, Chile, Holland, and Puerto Rico as part of the US National Field Hockey team.

Cara feels that traveling abroad and being immersed in another culture is one of the most inspiring, thought-provoking, and eye-opening experiences one can have. This is the reason she has decided to become involved in study abroad programs at Coastal as it gives her the opportunity to engage, mentor, and educate students as they integrate themselves into our greater global community.


Dr. KennetFaculty member, Ken Smallh Small is an associate professor of Finance and teaches primarily in the area of Wealth Management. He has developed and taught numerous courses at the graduate and undergraduate levels. In addition, he has won numerous teaching, advising and service awards at both the University and College levels. Most recently he was recognized as a Governor’s Distinguished Professor in 2012. Ken is a firm believer that each student should have some study abroad experience. He believes that through the study abroad experience, each student has an opportunity to enrich their own cultural perspective while enriching those around them. Ken participated in a Coastal Carolina University study abroad program to China in May of 2012.



Dr. Jay M. Teets, Associate Professor of Management and Decision Sciences, has traveled to Hong Kong and mainland China with multiple study abroad programs offered through both Costal Carolina University and Virginia Tech.  His travel experiences include various cities in China (Beijing, Guangzhou, Shanghai, and Xi’An) and South Korea, as well as other countries in Southeast Asia including Vietnam and Cambodia.  His teaching interests and expertise include operations technologies, global supply chain management, and technological innovation/implementation.

Apply Now

Maymester/Short-Term Online Application

Be prepared to supply the following information at the time you apply: 

- Statement of purpose (a Word document or PDF)
- An academic reference
- Copy of your transcript
- A health form and participation fitness certification

For More Information, Please Contact:

The Office of International Programs & Services
Ms. Lori Patterson, M.P.S.
Coordinator/Advisor, Study Abroad 
843-349-2684 / lori@coastal.edu
Singleton Building 119