Header

• Header must include an official Coastal Carolina University Banner developed by Marketing Communications. Templates will be available for download from www.coastal.edu/universitycommunication/marketing.
• Banners must include an official Coastal Logo (left) and an appropriate College or Department Logo (right) developed by Marketing Communications.
• Banner must include the following code just below the opening body tag:
  <?
  include("ccubanner.html") ;
  ?>

Footer

• Footer must include the following code above the closing body tag:
  <?
  include("ccufooter.html") ;
  ?>

Name & Title

• File names must use .html extension, not .htm.
• File names must use lower-case characters only.
• File names must exclude spaces or illegal characters (&, %, etc.)
• <Title> tag must include university, college or department name.

Color

• CCU colors are:

Teal - #007073

Bronze - #916B4A

• Content design themes must emphasize Teal as dominant, with Black and Bronze as secondary.

Background

• Background must provide sufficient color contrast to content.
• White is strongly preferred.

Dimensions

• Minimum target screen display resolution: 800 x 600 pixels.
• Content must not exceed 800 pixels in width to ensure consistent printing.

Text

• Arial, Verdana, sans-serif font.
• Black is strongly preferred for body text.
• CCU Teal is strongly preferred for link text.
• Associated Press (AP) Standards for page text. Specifically, use
• "e-mail" instead of “email, "E-mail," etc.
• "online" instead of "on-line"
• "non-credit" instead of "noncredit"
• "Web site" instead of "web site" or "website"

Site Theme

• Sub pages must follow a common content Design Theme based on the site's home page.

Navigation

• Sub pages must link to site home page.
• The use of breadcrumbs is strongly preferred.
• For navigation links, CSS hover effects are strongly preferred to image rollovers.
• Links to internal web sites must be relative links, either to the web root or the web page.
• Links to external web sites must open in a separate window.

Images

• Any use of photographs must adhere to Marketing Communications guidelines.

Accessibility

• Pages should support accessibility by screenreaders and other non-standard web browsers.
• Image references should include meaningful <ALT> tags.

Content

• Content must be as accurate and current as possible.
• No dead links.

Oversight

• Departments are responsible for ensuring site compliance with University Web Design Standards.