CCU Trademarks

Use of Marks

The Coastal Carolina University name, logos, abbreviations, trademarks, symbols, emblems and other terminology associated with the University (the “marks”) are registered and fully protected trademarks. As such, the marks must only be used for approved purposes, and cannot be modified in any way without approval. To prevent the proliferation of unauthorized versions of the logo, as well as inappropriate applications, electronic logo files will be distributed to campus constituents through the Office of Marketing/Trademarks and to licensees through CLC (Learfield/IMG College). For the same reason, scanning or downloading the logo, whether using approved versions or previously printed materials, also is prohibited.

CCU’s visual standards guide provides the University community and designers with the visual standards to be used for all printed, web and retail items. View the visual standards guide for more information.

Note: Due to differences in monitor color calibrations and printers, the colors you see in the visual guides may not appear accurate. Please see the information on CCU’s identity colors for specifications.

Commercial use of marks

Unauthorized commercial use of CCU’s marks is unlawful trademark infringement. Coastal Carolina University operates its licensing program with CLC to direct and protect the use of the University marks. Accordingly, vendors who wish to use the University name and/or logo(s) for profit must be licensed by the University and must pay a royalty for such use. Any production or sale of unauthorized products or services is subject to liability for damages, injunctive relief, legal fees and other penalties, civil and criminal. Infringing merchandise is subject to seizure.

All other uses of the University’s name and/or logo(s), whether by a University-affiliated group or by an off-campus organization and regardless of the purpose, must secure permission from the Office of University Marketing and Communication prior to such use.