COPY PREPARATION
Generally, the requestor is responsible for providing copy that will be used in the publication, although Marketing Communications staff do prepare original work for major University publications.
A clear, easy-to-read manuscript facilitates editing, designing, typesetting and proofreading. Here are some necessary guidelines to follow as you prepare copy for a publication:
• It is preferable to submit an electronic file of the copy as an attached Microsoft Word file.
• Do not type the copy to fit into a particular space or try to simulate the finished printed product.
• Include all the material to be set in type, the information to appear on the cover, forms, captions, mailing permit, return address, etc.
Our University editors have two major functions: to communicate your message as effectively as possible to your particular audience and to ensure that all University publications present a coherent and consistent image of Coastal Carolina University.
While there are some stylistic preferences that are largely a question of style, there are also rules of grammar, punctuation, capitalization and usage adhered to by the University. Our editors use the Associated Press Stylebook to resolve general questions. This allows the University to communicate in a consistent manner with all its outside audiences.
