Coastal Carolina University Trademark Licensing Program
Alumni loyalty to Coastal Carolina University, the respect the University is accorded by the public, and the enthusiasm generated around its athletic program create a demand for official University products among students, alumni and university supporters who want to show their allegiance and pride in the institution. Coastal Carolina University seeks to foster this loyalty, respect and enthusiasm by ensuring that all products bearing its name or other marks are of the highest quality. By ensuring high quality and good taste in these items, Coastal Carolina University’s reputation for educational excellence is enhanced. Proper use of the university’s name also stimulates public awareness and support.
The three primary reasons for implementing a Licensing Program are:
- To protect the University's brand (name and image) as represented by marks and symbols
- To market the University
- To generate revenue through royalty payments
What is Licensing/What is the University’s royalty rate?
Licensing is an agreement wherein the owner of a trademark gives another party, in most cases the manufacturer of the goods, the right to use that mark in exchange for payment of a royalty. Coastal Carolina University's royalty rate for general licensed goods is 10 percent.
What is the Coastal Carolina University Licensing Program?
The licensing program promotes and protects the commercial use of the University's name and identifying marks. A major emphasis of Coastal Carolina University's Licensing Program is to ensure that all products using the University’s name, marks and symbols are of good taste and quality. Only those companies that meet the standards of the University are licensed to manufacture Coastal Carolina University merchandise. The University's licensing administrators work with manufacturers who wish to make products that utilize its trademarks and symbols, with retailers who wish to sell Coastal Carolina University licensed products, and with University departments, programs and student groups who want to use the University's trademarks on products. Through the licensing program, campus organizations are assured of locating quality products from approved manufacturers. Secondly, the sale of licensed goods helps benefit the University through generation of royalty payments. Income generated from royalties paid by licensees is used to support athletics and marketing for the University.
What happens if a University mark is used without a license?
Coastal Carolina University intends to protect its name, marks, and symbols from unauthorized or inappropriate use. When an individual and/or organization is identified as producing or distributing products that infringe our trademarks, the University or its agent will contact them to attempt to stop the infringement, to establish a license, and to notify them of potential legal action should they fail to cooperate.
Are there any exemptions from royalties?
If an item utilizing a University mark is produced solely for members of a University department, program, or officially recognized student group, the royalty can be waived.
Locating licensed products
The Office of University Communication maintains a list of manufacturers licensed by the University to produce Coastal Carolina University merchandise. Organizations that need help locating licensed manufacturers of particular products should contact the Office of University Communication.