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Editorial/Graphic Standards

Editorial Style | Graphics & Visual Elements | University Name

Electronic Media | Web Guidelines| Template Download Area

Editorial Style

In media releases, public service announcements and other public statements, Coastal Carolina University's Office of University Communication observes the editorial style rules of the Associated Press (AP) Stylebook as closely as possible. AP Style is used also as a basic guide for the editorial content of all materials produced by the University for external audiences, although exceptions are made depending on the nature and requirements of the piece.

The following list is intended to provide guidance in the preparation of written materials.

Adviser — not advisor

Alumni — Singular: alumnus; plural, alumni; singular female: alumna; plural female: alumnae

Atheneum — Coastal Carolina University's symbol, a reference to the Temple of Athena (goddess of knowledge) in Ancient Greece, is spelled with only one "a"

Boardroom — always one word.

Buildings — On first reference, use the full name of the buildings that house the University's four colleges. Example: E. Craig Wall Sr. College of Business Administration Building. On subsequent references: Wall Building. The same rule applies to Edwards Building. However, the location of the College of National and Applied Sciences is the Smith Science Center. Also, the Spadoni College of Education is located in Kearns Hall.  See also Colleges.

When referencing the Student Center, use the Lib Jackson Student Center on first reference and the Jackson Student Center on second reference.

The hospitality suite located in the third level in Brooks Stadium is the Kline Hospitality Suite.

Chairman/chair — Use chairman or chair, not chairperson or chairwoman.

"Chauncey" — Abbreviated nickname for Coastal Carolina University's mascot, the Chanticleer.   

Coastal Carolina University — Use all three words on first reference. On second and subsequent references, the University may be used.  

In communication from the Department of Athletics, "Coastal Carolina" may be used on second reference, and "Coastal" may be used thereafter. This reference is restricted ONLY to copy pertaining to athletics.

Colleges — Use full name on first reference. Abbreviate subsequent references.

First reference: Thomas W. and Robin W. Edwards College of Humanities and Fine Arts
Subsequent references: Edwards College of Humanities and Fine Arts

First reference: E. Craig Wall Sr. College of Business Administration
Subsequent references: Wall College of Business

Spadoni College of Education
(no abbreviated form)

College of Natural and Applied Sciences
(no abbreviated form)

Commas — No comma before the conjunction in a simple series. The following examples are from the AP Sylebook: The flag is red, white and blue. He would nominate Tom, Dick or Harry. However, in more complex constructions, commas are sometimes required to ensure clarity. Examples: I had orange juice, toast, and ham and eggs for breakfast. The main points to consider are whether the athletes are skillful enough to compete, whether they have the stamina to endure the training, and whether they have the proper mental attitude.

Use a comma to separate cities and states. Example:  He drove from Columbia, S.C., to Washington, D.C.

Commencement — Should always be lowercase.

Dates — Spell out the names of the days of the week. When a month is used with a specific date, abbreviate the months Jan., Feb., Aug., Sept., Oct., Nov. and Dec. Spell out the others. Spell out all months when used alone, or alone with a year. Example: February 2005 was a cold month. The coldest day of the month was Feb. 18. Hurricane Hugo struck on Sept. 21, 1989.  Shakespeare’s birthday is traditionally observed on April 24.

Departments — Official departments are uppercase. Examples: Department of Marine Science (not Marine Science Department) Majors, minors and subjects are lowercase except for languages. Examples: This semester, she is taking history, calculus, English and Spanish.

Dollars ­— Always use a dollar sign and the numerals when citing a specific amount; otherwise, spell out dollar, which is always lowercase.  Example: He gave $47 million to his alma mater, but the gift was made in rubles, not dollars.  For cents, spell out the word cents in lowercase, using numerals for amounts less than a dollar (5 cents, 54 cents) and for amounts larger than one dollar use the $ sign and numerals.

Dorms — Use residence halls instead of dorms or dormitories.

Dr. — The title "Dr." is reserved for individuals who have M.D. degrees. For academic titles the preferred form is to list the person's title in a clause set off by commas. Example: David Bankston, associate professor of performing arts, will perform a concert on March 31.
On invitations, lists, etc., the abbreviated degree should follow the name. Example: Sharon Thompson, Ph.D.; Philip Powell, D.M.A. Never combine a courtesy title and an academic degree. Example: (Wrong) Dr. Brian Nance, Ph.D.

The title Dr. may be used in quotes. Example: "Dr. Olsen required us to attend the exhibit," the student said.

E-mail — Includes a hyphen. Wrong: email

Emeritus —Singular male, Emeritus; singular female, Emerita; Emeriti

Faculty — "Faculty" is plural. "Faculty member" is singular.

Jr., Sr. or III — With names, do not use a comma before Jr. or III. Example: John Doe Jr. is the father of John Doe III.

Majors — Majors, minors and subjects are lowercase except for languages. Examples: This semester, she is taking history, calculus, English and Spanish.

Numbers — In text, spell out the numbers one through nine. Use numerals for 10 and above. However, use numbers for percentages, ages, dates and money values.

After eight years in office, he had taken more than 32 bribes.
Enrollment applications increased by 12 percent.
Mary is 9-years-old.
She inherited $12 million.
Tonight marks the fifth anniversary of the Nutcracker in Wheelwright Auditorium.

Quotations marks — Common journalistic and literary practice differs from academic practice when it comes to the relationship between quotation marks and other marks of punctuation, particularly the period and comma.

To quote the Associated Press Stylebook: "Follow these long-established printers' rules: The period and the comma always go within the quotation marks. The dash, the semicolon, the question mark and the exclamation point go within the quotation marks when they apply to the quoted matter only. They go outside with they apply to the whole sentence. Examples: This is commonly known as a "red herring." (not …herring".) Why does he use the word "poison"?

Residence halls — Use residence halls instead of dorms or dormitories.

States — Spell out when standing alone in text. When listed in conjunction with a city, use    the standard abbreviation. (For mailing purposes, use the postal abbreviation.) Do not abbreviate the following states: Alaska, Hawaii, Idaho, Iowa, Maine, Ohio, Texas and Utah. Following are the standard abbreviations:

Ala.                              Md.                               N.D.
Ariz.                             Mass.                           Okla.
Ark.                              Mich.                            Ore.
Calif.                            Minn.                            Pa.
Colo.                            Miss.                            R.I.
Conn.                           Mo.                               S.C.
Del.                              Mont.                           S.D.
Fla.                               Neb.                             Tenn.
Ga.                               Nev.                             Vt.
Ill.                                N.H.                              Va.
Ind.                              N.J.                               Wash.
Kan.                             N.M.                              W.Va.
Ky.                               N.Y.                              Wis.
La.                               N.C.                              Wyo.

Example: He was born in Tennessee. He was born in Knoxville, Tenn.

Telephone numbersUse hyphens: 843-349-0000.      

Theater/theatreAfter many years of strictly observing the "er" ending in all references, Coastal Carolina University's dramatic arts faculty decided to switch to "re."  Examples: Coastal Carolina University Theatre presents "Cyrano de Bergerac"; The Department of Theatre has a staff of 13, including faculty. The theatrical facility in the Edwards Building is called the Edwards Black Box Theatre. According to the Associated Press, theatre is preferred only when referring to a proper name, and theater in all other usages. Example: Their public feud made for good theater.

Titles Capitalize formal titles when they are used immediately before a name. Example: President David A. DeCenzo, Provost Robert Sheehan. Lowercase titles when used in constructions that set them off from a name by commas. Example: Edgar Dyer, executive vice president of Coastal Carolina University.

Web site — Webster's and the Associated Press persist with this two-word construction, capitalizing the first word. However, webcast, webmaster and webcam are one word, lower-case.

Coastal Carolina University
Graphic and Visual Elements

Graphic identity is the sum of all of the visual impressions associated with the name of an organization or business. The impact of a graphic identity plan depends on consistent and continuous use of the elements of the plan, ultimately resulting in repeated impressions over an extended period of time. Familiar logos are often processed visually rather than read as words, and in some cases, become more powerful than word mark itself.

A shared graphic identity plan helps build Coastal Carolina University's stature as a place of excellence and will help us increase the quality, efficiency and cost-effectiveness of all of our communications efforts.

This section deals with basic identity elements: the wordmark, logos, typefaces, seal, and University colors that are the foundation of visual identity.

What is a Trademark?
A trademark (or mark) is any logo, image, symbol, name, nickname, letter(s), word, slogan or derivative used by an organization, company or institution to identify its goods/services and distinguish them from other entities or competitors. The Coastal Carolina University name, logos, abbreviations, affiliate trademarks, symbols, emblems and other terminology associated with the University (the “marks”) are registered and fully protected trademarks. As such, the marks must only be used for approved purposes, and cannot be modified in any way without approval.

Approved marks and trademarks:

  • University seal
    The seal should be used only for official, presidential or ceremonial documents, or on prestigious gift items. When reproduced in color the seal should always appear in PMS 322 (teal) or PMS 875 (bronze) if printed in more than one color. Black is acceptable if color printing is unavailable. Any manipulation or alteration to the seal is strictly prohibited.
  • Coastal Carolina University name and logo
    The official Coastal Carolina University logo, combining the Atheneum symbol and typographic treatment, is preferred for most standard usages. It must be reproduced using digital files obtained from the Office of University Communication. All commercial uses of the University logo must include the trademark indicia (™).
  • Letter combination CCU
  • University athletic logo and athletic team marks
    Athletic-related marks are used primarily by the Department of Athletics and the University’s 17 intercollegiate men’s and women’s teams. Student Affairs and various areas within the division are permitted to use the Chanticleer logo in certain circumstances on campus and on merchandise approved by the Office of University Communication. These marks, including anything depicting the University mascot, Chauncey, are not appropriate for academic unit publications, Web sites or e-mail signatures.
  • Words Chant, Chants, Chanticleer, Chanticleers
  • Campus symbol and the word Atheneum
    The Atheneum symbol must always appear with the type as shown in the official logo, and may be used independently only in specific instances determined by the Office of University Communication.
  • 1954 Society name and logo
  • Chanticleer Gear
  • CINO (Coastal Is Number One)

The name "Coastal Carolina University," for example, is a trademark, and can be used on promotional materials or merchandise only with permission; The Atheneum and Chanticleer visual icons, and numerous other symbols and icons, are also protected trademarks.  When a product makes reference to Coastal Carolina (as the University), such reference requires approval.

To prevent the proliferation of unauthorized versions of the logo, as well as inappropriate applications, electronic copies of the official logo are available for approved uses from the Office of University Communication. Scanning or downloading the logo, whether using approved versions or previously printed materials, also is prohibited. Copies of the official logo are available for approved uses from the Office of University Communication.

Coastal Carolina University Name,
Word Mark, and other Identity Marks

1. Logo presence
Our name is the primary means by which we are recognized; therefore, a Coastal Carolina University logo must appear on the front and/or back of all forms of communication.

2. Reproduction and Minimum Size
The logos must never be reproduced smaller than one inch in width.

3. Protected Area
When using the logo, it is important that the area immediately surrounding the logo remains free of type or design images, so that nothing competes with the logo itself.

4. Official Colors
Color is as significant to a graphic identity as images, symbols and marks.  The official colors of Coastal Carolina University are teal and bronze.

As most designers know, precise color matching can be difficult depending on the medium, art or special effects being used.  The following PMS colors have been selected for their long history of use and quality consistency across multiple mediums:

Coastal Teal
For printing on paper PMS 322 is recommended for teal. 

Coastal Bronze
The accepted bronze for CCU is PMS 875, a metallic ink.

When printing spot color, these PMS colors should be used.

The official University logo is to be printed in an official Coastal Carolina University color; no other color is acceptable for use in materials reproduced in black and white (including facsimile cover pages, memorandums, newsletters or newspapers) or all white for reverses on a dark background.  In special circumstances, if a printed piece is two-color but not teal and bronze, the logo must be reversed out of a solid color area. The proper ink colors are PMS 322 (teal) and PMS Metallic 875 (bronze). It is acceptable to reproduce the logo in one color of ink, either PMS 322 (teal), PMS Metallic 875 (bronze) or black.

When reproducing the logo in four color process the PMS numbers should be switched with the following mixtures:
PMS 322 (teal) - 100 cyan, 0 magenta, 38 yellow and 30 black
PMS 875 (bronze) - 37 cyan, 53 magenta, 79 yellow and 7 black

When reproducing the logo for web use the PMS numbers should be switched with the following hexadecimal values (hex code):
PMS 322 (teal): #007073
PMS 875 (bronze): #916b4a

5. Logo Use With Other Symbols
Only approved visual elements or icons may be paired with the wordmark to form the logo.  The wordmark may not be visually altered, overprinted, paired with unapproved images, bordered, changed proportionally or otherwise tampered with in any way. 

Businesses that make gifts of goods or services to the University may receive name recognition only in the respective programs and promotions; corporate logos and other identifying marks are not permitted in University publications unless otherwise contracted.  Approved sponsorship opportunities through the Department of Athletics or Alumni Relations may permit the use of a sponsoring organization’s identifying marks in University publications, if and where applicable; these uses must be itemized in an approved contract between the University and the external party.  Corporate sponsorships requiring either party to enter into a contractual arrangement must be reviewed and approved in advance by University counsel and require the signature of the president.

6. Sponsorship Agreements
This sponsorship agreement requires that all uses of the University name and marks/logos require prior approval from the Office of University Communication. The University name and marks/logos are not permitted in promotions whose primary intent is the sale of alcoholic beverages to include, but not limited to, the promotion of drink specials, happy hours or college night, signage, apparel and advertising.

7. Development of New Logos
Independent logos for University-supported units, departments, colleges, centers and organizations are not approved for any use.

Colleges and schools should adopt the brand standards as designated by the Office of University Communication.  While the Office of University Communication provides assistance with publications and materials that are graphically complex, by simply aligning the appropriate University mark with the college name in the correct University typeface, colleges will be able to visually show the relationship between the two entities.

To integrate University units, departments and schools/colleges with the University more effectively, the University wordmark (with graphic element in most situations) should appear prominently on all college and departmental communications, even when it is necessary to separate the unit name from the University logo.

8. Angle of Reproduction
Under normal circumstances, the logo will not be printed at an angle other than horizontal.

9. Specialty Applications
Specialty applications of the logo (T-shirts, mugs, decals, etc.) must be approved in advance by the Office of University Communication.

10. Unacceptable Usages
For consistency, the Coastal Carolina University logos must be used as presented in this guide. To assist in avoiding misuse, the following illustrations show some variations of the logo that are not permitted.

A. The logos cannot be redrawn, reset, reproportioned or distorted.

B. The logo should never be printed within a border or any other type of artwork.

C. To ensure legibility, the logo is best used on a solid background, rather than overprinted on a photograph, on a heavily textured design or on top of other words.

D. Neither the logos nor typographical treatment can be substituted for the words "Coastal Carolina University" in a publication’s title; nor can it be used as the subject "Coastal Carolina University" on a sentence, tag line or slogan.

E. The words “Coastal Carolina University” cannot be set in another typeface and used in place of the official logotype.

F. The Atheneum cannot be positioned beside or below the words "Coastal Carolina University."

G. The Atheneum cannot be incorporated into an existing logo or used as an element in designing a logo.

When in doubt about appropriate use of the wordmark or graphic elements, please contact the Office of University Communication for assistance.


Typefaces and Fonts
Approved typestyles are integral to a consistent identity standard.  The Coastal Carolina University wordmark is a stylized treatment of the Optima typeface family, and the typeface family used for collateral materials (business cards, letterhead, etc.) is Garamond.

Coastal Carolina University allows creative flexibility in selection of body text/body copy fonts for publications, although selections should be easy to read and complement the official font. 


Official Letterhead/Envelopes
Only administrative offices, academic departments and established centers that have been approved through appropriate administrative channels are permitted to use University stationery.  Please avoid ordering large quantities of stock that may become obsolete or otherwise unused. 

Letterhead is printed on special stock approved by the University; computerized templates should not be used for external University communication.

Desk printers typically cannot reproduce the University colors accurately; therefore they should not be used to print full-color letterhead.  For informal, electronic or internal correspondence, a one-color (black) template provided by University Communication is an option. 

Logos and other identifying marks of external organizations are not permitted on University letterhead. Notations of external accreditations for the four academic colleges and qualifying programs of the University are permitted on academic letterhead and are to be cited in verbiage only, unless otherwise stated specifically in the accreditation documents. 


Note Cards
Personalized note cards must use the Coastal Carolina University word mark with the Atheneum symbol, or the respective athletic team logo and in concert to NCAA guidelines.  Note cards with the University seal are reserved for the President and the Board of Trustees.  Typically, note cards are available only for those who issue frequent, personalized correspondence.


Business Cards
The standard business card accommodates up to 10 lines of text, an option to include a cell phone number, and the ability to include country code and USA for departments with international contacts. University business cards are printed on a single side.

University business cards may be produced in certain circumstances for students in recognized student organizations who have contact with external agencies as official representatives of the University. 

Corporate logos and other identifying marks of external organizations are not permitted on University business cards. 

Admissions personnel who are directly involved in the recruitment of students may have information printed on the back of the business card; this information is limited to important campus contacts for prospective students and their parents. University Communication staff will consider other special circumstances.


Punctuation on invitations differs from standard punctuation rules.  Some general guidelines for copy follow:

• Courtesy titles are appropriate for invitation address purposes.
Source: The Complete Handbook of Diplomatic, Official and Social Usage
(Durban House Publishing House Inc., 2002).
• All phrasing is in the third person.
Example: John and Sally announce the birth of their son...
• Do not use abbreviations.
Example: Spell out words such as road, street and state names.

• Days and dates are always spelled out
Example: Monday or September
• Times and Years should be spelled out on formal invitations   
Example: Four o'clock in the afternoon / Two Thousand Four
• Punctuation is not used at the end of the lines.  (no commas, periods, colons., etc.)                         
Example: John and Sally invite you to join the fun. (omit the period)

The only acceptable logos/graphics to be placed on University-style
invitations include:
1. Coastal Carolina University logos (vertical and horizontal versions)
2. Chanticleer logo for athletic-related invitations
3. Coastal Carolina University Seal (reserved for presidential or pre-approved
events only)

If the event is co-sponsored by another agency (on- or off-campus), the co-sponsor will be listed by name only without using the agency’s logo.

Information that is necessary for a complete invitation includes:
1.    Who the invitation is from
2.    Event for which invitation is extended
3.    Date of the event
4.    Time of the event
5.    Location of the event
6.    Any additional details relating to the occasion
7.    Dress code, if applicable (Examples: Business attire, Casual attire,
Cocktail attire)
7.    R.S.V.P. information: day, date, contact information (also may include name of person to respond to)


Facsimile Cover Sheets and Memorandums
Because memos and facsimile cover sheets are frequent methods of communication internally and externally, they, too, present an opportunity to convey a consistent image for Coastal Carolina University. Downloadable forms will be available on the University Communication Web site at www.coastal.edu/marketing/templates.

Electronic Media

E-mail Guidelines
All Coastal Carolina University faculty and staff e-mails are to contain the following standardized footer:

Your name (abbreviated terminal degree follows name)
Your title (optional)
Your department
Coastal Carolina University
P.O. Box 261954
Conway, SC  29528-6054
843-xxx-xxxx (fax or mobile number optional)

The footer should appear in the same font, size and weight as the E-mail message.

Logos, colored type, backgrounds and decorative banners, quotations or audio attachments are not permitted on University e-mails.

The permissible fonts for all University E-mails are Arial, Verdana, Courier and Courier New.
It is preferable to link to a file on the University Web site rather than to send an attachment.

Format tips
• Changing text sizes and excessive use of bold, italics or uppercase lettering makes messages less readable.
• All uppercase words are considered SHOUTING, and bold and italicized sentences, rather than individual words, can be distracting.
• No text should be underlined in E-mail. Underlines may be confused for linked text.
Centered text
• Message text should be aligned to the left. Messages with large amounts of centered text, or multiple changes in alignment throughout the message are difficult to read.
• Use caution when pasting text blocks into an E-mail as they may appear in different fonts and sizes than other parts of a text-only message.

Web Guidelines
The World Wide Web offers the Coastal Carolina University community rich resources for advancing teaching, scholarship and communication. Coastal Carolina University provides Web resources to departments and individuals for legitimate University business and for scholarly activity. Coastal Carolina University encourages students and faculty to create Web pages and receive educational information available through the Web in keeping with its principles of academic and intellectual freedom. Coastal Carolina University faculty, staff and students must review pages regularly to keep them updated and accurate.  Outdated pages are subject to removal from the University Web server.

Guidelines Applicable for All Web Pages
Web pages must be regarded in the same light as printed publications and written communication.  As such, all pages will abide by the federal copyright laws and applicable laws and University policies relating to written communication and expression.  Personal Web pages are encouraged, but the content must be consistent with University guidelines.

Any page linked directly from the University’s home page must complement the main page design and navigation, as should all major colleges and schools marketed and promoted by Coastal Carolina University.  The offices of University Communication and Information Technology Services (ITS) can assist in helping main page links comply with this requirement, and pre-existing templates are available to assist areas in compliance. 

The University recognizes the difference between official and personal pages.  Official pages represent the University and its programs.  Personal pages should not give the impression that they are representing, giving opinions or otherwise making statements on behalf of the University.  Personal pages should carry the following disclaimer: "The views and opinions expressed on this page are those of the page developers and not necessarily those of Coastal Carolina University. Any comments on the contents of this page should be directed to its administrator."  All pages by students or student groups are considered personal pages.

Web pages supported by the University network may not be used for illegal or non-University commercial purposes.  Use of University resources for monetary gain or pecuniary purposes, including advertising, commercial links and commercial credit, is prohibited unless such activity has been approved in advance and are articulated in the contractual agreement with the University. 

Coastal Carolina University reserves the right to remove network access to groups or individuals who ignore the guidelines or violate acceptable use policies as defined.  The University also reserves the right to remove access for special problems such as pages that have become static, contain an excessive number of invalid links to other sites, or deny or degrade service to others.

Policies Applicable to Official University Web Pages
The Office of University Communication, in cooperation with the University Web Advisory Committee, is responsible for establishing design standards for the University Web site.  Department heads are ultimately responsible for departmental pages.  Other employees, students or outside contractors may design and/or maintain pages in accordance with University policy.

Since browsers can link to a page without going through pages that are logically "before" or "above" it, each departmental home page should identify the department or unit and Coastal Carolina University, and provide a link to the Coastal Carolina University home page, www.coastal.edu. 

Official information that already exists on University pages (such as bulletin information, calendars, descriptions of the University, etc.) may not be duplicated.  Links to the existing information should be provided instead.

All official pages should follow the University’s Style Guide and Identification Standards Manual for electronic information to maintain consistency in the use of punctuation, capitalization, titles, the University sea, and logo.  The official typefaces for the University site are the Arial and Verdana families.

Any use of the University’s Web site to conduct research that collects personal information and/or identifiers must adhere to accepted protocols on informed consent and must be properly encrypted to guarantee confidentiality.

Web page design should follow the standards established by Section 508 of the Rehabilitation Act to insure accessibility for individuals with disabilities.  These federal standards can be viewed at www.section508.gov.

Web Colors
Official University colors are teal and bronze.  Pages for schools, colleges, departments, units, etc. should use official colors in headers, banners or other major design elements to maintain consistency with the University home page.  Official colors, for Web purposes, are displayed in RGB mode: teal is #007073 and bronze is #916b4a.

No page will link directly from the main home page if it is not in compliance with color schemes, navigations and format as demonstrated by the home page.  Templates are available from University Communication to assist campus areas in complying with standards. 

Required Elements for University Web pages

Minimum target screen display resolution is 800 x 600 pixels. Content must not exceed 800 pixels in width to ensure consistent printing.

Standard Header and Footer
The header must include an official University Banner developed by the Office of University Communication.  All pages on the main Coastal Carolina University web server must contain the following code in the body tag: <? include (“ccubanner.html”); ?>.

Departments may choose one banner, from an assortment of banner files, to display directly below the header file at the top of the page.  The department may consult with University Communication Marketing/Licensing to develop a unique banner for their Web site.

Pages must contain a footer just above the closing body tag: <? include (“ccufooter.html”); ?>.

The area between the banner and the footer is up to the discretion of the department.

Name and Title
File names must use the .html extension, not .htm, and use lower-case characters only, excluding spaces or illegal characters (&, %, etc.).  The <Title> tag must include the University, college or department name.

Page backgrounds must provide sufficient color contrast to its content section.

Font families include Arial and Verdana. Font size should be at least 12 pixels. Black is strongly preferred for body text.  University teal is strongly preferred for link text.  Associated Press (AP) Style should be adhered to.  (See section beginning on page 1 of this document.)

Site Theme
Sub pages of a Web site must follow a common content design based on the site’s home page.  Sub pages must link to the site’s home page and the University home page.

Navigation Links
All Web sites must contain a left vertical navigation menu to keep navigation consistent throughout the University Web site. It is advisable to create a separate menu page to be added as an ‘include’ file, like the header and footer, so that you only have to edit your menu once when it changes.  The use of breadcrumbs is strongly preferred. CSS hover effects are strongly preferred to image rollovers.

Navigation menus, at a minimum, must contain the following and in this order:

Links to external Web sites must open in a separate window.

Any use of photographs must adhere to copyright guidelines.  A photography release form should be completed for each individual in a photograph.  The form can be downloaded at http://www.coastal.edu/universitycommunication/marketing/.

Mandatory Content
Visitors should also be able to find the following information quickly and easily:

  • Contact information for your department/office/school/college on each page
  • Summary of the department
  • Physical location of the office
  • Phone, fax and box number for the main office

The most important information should be on the main pages of your site. Additionally, on each individual page, the most important information should be at the top. State the conclusion in the topic sentence and then add details to support it.

People do not read Web texts the same way they read print. The majority of users scan text and do not read from beginning to end. Content should be concise and clearly understandable to an international audience. To assist the reader in scanning your pages, use bulleted lists and emphasize key words by using colored text, highlighting and hypertext. Subheadings can be broken down into sub-subheadings.

Information on your Web site should always be current. Users become frustrated by outdated information, especially when they are using your site as their primary tool for information gathering. If you cannot keep your content updated and reliable, it should not be posted on the Web. Similarly, make sure to spell check and proofread your documents before posting.

Supported Technologies
When coding University Web sites, developers should adhere to current W3C Web standards. Following these standards will reduce the cost of development time while increasing the accessibility and longevity of any site published on the Web.

University Web servers run on a Unix platform utilizing Apache web software, mySQL databases and PHP.  PHP is the only supported server-side HTML embedded scripting language to create dynamic web pages.  Developers may use any web editing software, but if they need assistance, the only supported software is Adobe Dreamweaver.

Management of Coastal Carolina University Web Pages
University Communication and Information Technology Services (ITS) oversee the appearance of the main University home page and the pages directly linked from the main page.  The offices of the President and University Communication reserve the right to review pages that are linked to University pages to ensure consistency for the institution. 

Department heads are responsible for the content of departmental pages.  Departmental pages should not attempt to duplicate official information and should link readers to the correct pages for such information.

ITS manages the resources and technical issues regarding Web accounts, University servers and system configuration.

Available Web Resources
The official Coastal Carolina University Web site resides at www.coastal.edu on a Unix platform utilizing Apache Web software, mySQL databases and PHP, a server-side HTML embedded scripting language, to create dynamic Web pages. The material on the primary University Web server is freely accessible by anyone on the Internet. Two additional web servers with the same specifications are used: one to host faculty, staff and student University-related Web sites, and the other to host sites with domain names, such as the athletics Web site. All students and employees of the University may request an ftp account to upload and maintain files for his perspective site from the ITS systems administrator.

Presentation Templates
Standardized presentation templates (such as those used in PowerPoint presentations) ensure consistency in public/external presentations made by University representatives, and make producing presentations an easier task. The templates include a background image and fonts, with ample space for customizing text. Templates are available at www.coastal.edu/marketing/templates.

Video/DVD/CD Production
University Communication and Media Services provide broadcast services including production of news packages, advertisements and video presentations – for the University. There is no fee for internal production services, although projects are done on a priority and/or first-come, first-served basis. Any video products intended for external audiences needs to be viewed by the Office of University Communication to ensure proper use of the Coastal Carolina University name and marks. All media relations and external advertising must be coordinated through the Office of University Communication Marketing/Licensing.

Telephone and Voicemail
Even with the ubiquity of advanced technologies, the telephone remains an important line of communication that reflects either positively or negatively on an institution. Accordingly, the University is standardizing both telephone and voicemail messages to be sure callers receive the relevant information and hear a positive presentation. 

All University faculty and staff are asked to answer all telephone calls from outside lines by giving the name of your department at Coastal Carolina University and your full name and ask how you may help the caller. End by thanking the caller in again.

Example 1: "Thank you for calling Coastal Carolina University Office of the President…this is Nila Hutchinson. How may I help you?"

All University faculty and staff are asked to personalize their voicemail with the following script:

“You have reached (name) in the (Office/Department of xxxxx) at Coastal Carolina University.  I am unable to take your call at this time.  Please leave a message and I will return your call. Thank you.” 

On an extended absence from the office, faculty and staff are asked to record the following message on their voicemail:

“You have reached (your name) in the (Office/Department of xxxxx) at Coastal Carolina University.  I am away from the office until (date).  If your call requires immediate attention, please call xxxxxxx at xxxxx; otherwise I will return your call when I return.  Thank you.”