Guest speaker Laurence Laufer, president of Sales Process Consultants Inc., will speak at Coastal Carolina University on “Universal Truths” on Thursday, Nov. 10 at 10 a.m. in Wall Auditorium. The seminar is free and open to the public.

His talk will cover topics on the uses of universal truths in selling, the way companies differentiate themselves in the marketplace, company cultures and sales development. Laufer has more than 30 years of global experience in sales and sales management.

To register for the seminars or for more information, contact Shelia Lercara at 349-2071 or visit www.coastal.edu/business/wallcenter/seminars.html.