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February 10, 2016   
Posted: October 23, 2003
Coastal dean publishes two business textbooks

New editions of two top-rated management textbooks co-authored by David A. DeCenzo, dean of Coastal Carolina University's E. Craig Wall Sr. College of Business Administration, have been published recently by Pearson Prentice Hall.

"Fundamentals of Management: Essential Concepts and Applications" and "Supervision Today: the Ultimate Guide to Front-line Management," both co-written with Stephen R. Robbins of San Deigo State University, have dominated the market for undergraduate-level management textbooks since they were first introduced in 1995.

The books, which have been translated in several languages, are used in hundreds of colleges and universities worldwide. They have been widely praised for their readable, skills-oriented text and their emphaisis on contemporary, real-world applications. Departing from traditional textbook methods, the authors set out to create a new approach to teaching management, minimizing theory and providing abundant examples from active corporations to illustrate their subject matter.

"We decided it was time to consider the audience the book is intended for - the student," said DeCenzo, who has written or co-written a total of 21 books on various aspects of business administration.

Before DeCenzo joined Coastal in 2002, he served as director of partnership development in the College of Business and Economics at Towson University in Maryland. He is an experienced industry consultant, corporate trainer and public speaker and has served a wide variety of clients including Citicorp Global Technology, Inc., Moen, Inc., Motorola, Inc., and others.

DeCenzo earned a bachelor's degree in economics from the University of Maryland and a master's degree and Ph.D. from West Virginia University.

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