Long Green: The Rise and Fall of Tobacco in South
Coastal history professor Eldred E. Prince Jr. has been published by
the University of Georgia Press.
The first comprehensive history of Bright Leaf tobacco culture of
any state in more than 50 years, Long Green traces the economic history
of tobacco in South Carolina from the colonial period to the present.
The book was written in collaboration with the late Robert R. Simpson
of Coker College, who died in 1995.
"Long Green tells the story of the crop which was for many years a
central factor in the economic and social life in the Pee Dee region,"
says Prince. The book examines rise of cigarette smoking in the 19th
and 20th centuries, the relationship between tobacco growers and
manufacturers, the impact of World War I, the Great Depression and
World War II, and the evolution of the government-sponsored price
support program in the 1950s and '60s.
The book also traces the modernization and consolidation of
tobacco culture in the 1970s and the impact of health issues relating
to smoking and tobacco use. The story concludes with speculations on
the future of Bright Leaf and possible alternatives for former tobacco
growers in the Pee Dee.
Key individuals who played important roles in the Pee Dee's
tobacco industry, including growers, warehousemen, editors and others,
are profiled in the book, which features eight pages of illustrations.<
A native of Loris, S.C., Prince has deep roots in Horry County,
one of the leading tobacco producing areas of the Pee Dee. Prince, who
joined the Coastal faculty in 1987, earned a bachelor's degree,
master's degree and Ph.D. in history from the University of South
Carolina. An associate professor of history at Coastal, he was named
the university's Distinguished Professor of the Year in 1993. Prince
and his family live near Conway.