Daniel and Toni Moore of North Myrtle Beach have endowed a scholarship at Coastal Carolina University in honor of Moore’s father, area businessman and civic leader Donald A. Moore. The scholarship will benefit Horry County high school graduates who study in Coastal’s Spadoni College of Education. The Moores’ gift is part of Coastal’s 50th Anniversary Initiatives, a capital campaign initiated this year to raise $10 million to support the university.

“My wife Toni and I wanted to do this to honor my father and to recognize his lifelong commitment to improving education in Horry County,” said Moore. “My father started out as a teacher, and his heart has always been in education. He has been a guiding force in my life, and I’m happy to have this opportunity to acknowledge his contributions to Coastal and to the area.”

Donald A. Moore was involved in the governance of Coastal Carolina University for more than 24 years. From 1970 to 1994, he was a member of the Horry County Higher Education Commission (HCHEC), the government-appointed body that manages the tax millage allocated to the university. Moore served as HCHEC’s chairman from 1975 to 1976 and its treasurer from 1976 to 1991. He was named an honorary founder of Coastal in 1999.

A native of Michigan, Moore served in the U.S. Army Air Corp in China during World War II. He earned a bachelor’s degree from Albion College in Michigan and moved to South Carolina in 1948. He taught school in the early 1950s and was principal of North Myrtle Beach Junior High School for two years before embarking on a successful real estate career in 1956.

Moore is a charter member of the North Myrtle Beach Rotary Club and served as its president in 1975-1976. He has served on the North Myrtle Beach Real Estate Board and the City Council of Windy Hill Beach. Moore is a lay reader at Trinity Episcopal Church in Myrtle Beach.

He and his wife, Dagmar (“Wickie”) Wikander Moore, have three children: Daniel Moore, Lucy Moore Leuschner and Susan Moore Branstrom. Continuing in his father’s footsteps, Daniel Moore served on the Horry County Higher Education Commission from 1994 to 2000, when he was appointed to Coastal’s Board of Trustees.