c. Goals & Objectives

Goals point to a general direction that must be taken to achieve the desired outcome.  Objectives are specific statements of desired outcomes.  Good objectives should have 1) a clear deadline or endpoint, 2) should be expressed in measurable terms and 3) should have clear criteria for success.

Terminology differs depending on the field and other details, but objectives which meet the three standards mentioned above are often called Outcome Objectives, Performance Objectives or Behavioral Objectives.  In contrast, "Process Objectives," which describe outcomes in non-measurable terms without reference to a standard for success are really your methods.  One general rule is if you have written an objective that can only be accomplished in one way, then you have probably written a method.