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Strategic Planning
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An important first step in the strategic planning effort was the revision of the CCU Mission Statement.  The paragraphs below provide the new mission statement, and then describe the process by which the new mission statement was created.

Coastal Carolina University Mission Statement
Original approved by the Coastal Carolina University Board of Trustees on April 18, 1997
Update adopted by the Coastal Carolina University Board of Trustees on December 14, 2007

Coastal Carolina University is a public comprehensive liberal arts institution that seeks to develop students who are both knowledgeable in their chosen fields and prepared to be productive, responsible, healthy citizens with a global perspective. To deliver on this commitment, Coastal Carolina recruits highly qualified and motivated students, faculty, and staff from the region, state, nation, and world to create a diverse and dynamic student-centered learning environment.

Because Coastal Carolina embraces the teacher-scholar model, it places primary emphasis on high quality teaching and engaged learning, and it supports faculty research, creative activities, and expert collaboration in the community, state, nation, and world. This focus enables faculty and staff to mentor students in collaborative research, creative opportunities, and internships. To nurture this active learning community, Coastal Carolina maintains a broad range of contemporary technologies, programming, support services, and innovative course offerings and delivery methods. The result is alumni who are well prepared for professional careers or graduate programs in their chosen fields and who continue to be connected to Coastal Carolina.

Inspired by its founding in 1954 to serve the educational needs of the immediate area, Coastal Carolina has grown with the region to become a mid-sized regional comprehensive university with a tradition of a strong liberal arts core. As such, Coastal Carolina commits its resources to maintaining a population of 8,000 – 12,000 students by building baccalaureate and selective master’s programs of national and/or regional significance in the arts and sciences, business, humanities, education, and health and human services. Coastal Carolina fully embraces its leadership role as a regional center of economic and intellectual resources, lifelong learning, cultural and recreational opportunities, and athletic programs.

As Coastal Carolina executes this mission, it recognizes its responsibility to be a role model to the community and to the professions by assuring fair and honest treatment of people with whom it interacts and sustainable stewardship of resources entrusted to it, adopting the highest standards of integrity and accountability, and committing itself to excellence through continuous self-improvement.

Process for Revising the Mission Statement

This revision is the result of a process of input and feedback that was very thorough and inclusive. The Strategic Planning Steering Committee worked through SC Commission on Higher Education and SACS accreditation guidelines for mission statement development and through the feedback gleaned through a variety of focus groups, surveys, discussions, and web-mediated discussion sessions. The resulting draft was introduced with a request for feedback to the Faculty Senate and to the Student Government Association on November 7, 2007, and opened for general feedback on the CCU strategic planning webpage immediately thereafter. In addition to a several direct emails, a total of 426 hits were recorded on the mission statement revision between November 7 and November 28, 2007, and a total of 22 comments were posted on the website. The Faculty Senate Strategic Planning Committee then met and reviewed the comments received on the draft revision, evaluated the feedback for themes, and then addressed each of these themes raised in a further minor revision to the mission statement. This amended draft revision was endorsed by the Strategic Planning Steering Committee on November 29 and by the Faculty Senate Strategic Planning Committee on November 30. The amended draft revision was then shared with Faculty Senate (with a copy to all faculty for information) and with the Student Government Association on November 30, 2007. The Student Government Association voted to endorse the amended draft revision of the mission statement on December 3, 2007 (resolution attached to this memo), and the 49 representatives present at the Faculty Senate on December 5, 2007 voted (with no opposition) to endorse the amended draft revision of the mission statement, with a single modification, on December 5, 2007.  After a few minor revisions, the CCU Board of Trustees voted unanimously to endorse the new mission statement, and the SC Commission on Higher Education approved the change on January 8, 2008.



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