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Mission Statement

The mission of WCCU Radio, operating under the Department of Communication and Journalism at Coastal Carolina University, is to provide our students high-quality, relevant training in broadcasting and critical thinking, in a professional broadcast environment while serving the diverse needs of the Coastal Carolina University Community and surrounding region.


Vision Statement

WCCU Radio strives to continually grow as an integral part of the Department of Communication and Journalism and the Coastal Carolina University community. It will accomplish and maintain this growth through:

  • Serving the Department of Communication and Journalism’s instructional program and goals by providing students with fundamental educational experiences in a professional broadcasting environment.

  • Bringing credit upon the University by exhibiting outstanding performance in every facet of its activities while favorably reflecting the University goals of service to its community.

  • Providing a conduit between the various communities of service to inform the diverse campus community as well as the listeners at large about news, public affairs, and other significant issues with an emphasis on local issues.



WCCU Radio operates under the Department of Communication, Media, and Culture at Coastal Carolina University