Entrepreneur, Palmetto Cheese • • •
The perfect pimento cheese was born in the Lowcountry of South Carolina. Its recipe was created in the 1990s by Sassy Henry who would whip up batches of her delightful, southern style pimento cheese while living in Atlanta and tailgating at Braves games. Henry, her husband Brian, and their two children moved to Pawleys Island, S.C., in 2002 where they took over the historic Sea View Inn. It is there that Palmetto Cheese was featured as an appetizer each week during the summer Lowcountry shrimp boils.
Needless to say, it was a guest favorite and prompted retail sales of the cheese, known as “the Pimento Cheese with Soul.” First introduced in local market outlets in Pawleys Island and Georgetown, S.C., Palmetto Cheese®, founded in 2006, is now available at many grocery store chains throughout the Southeast and now also in several northern states. Palmetto Cheese's spread beyond the South is due in part to tourists carrying the product back home with them and requesting the pimento cheese at their store.
A family friend and cook at Sea View Inn, Vertrella Brown of Pawleys Island is pictured on the container lid. Brown was raised in the Lowcountry of South Carolina and has been a cook for more than 25 years, specializing in Gullah and Lowcountry Cuisine. Brown began producing batches of Sassy's recipe in 2003 for delighted guests at Sea View Inn.
As their business expanded, the Henrys became owners of Get Carried Away Southern Takeout and Pawleys Island Specialty Foods, to feature local products. In 2012 the Henrys introduced another product, OMG! Onion Made Goodness, created by two Pawley’s Island women. OMG! is a caramelized onion dip with a kick.
Effectively using social media to promote their products, the Henrys interact with their customers to create a community of loyal customers. Believing in “giving back,” the Henrys support several organizations throughout Georgetown County.