Andrea Bergstrom, PhD - Coastal Carolina University
In This Section

Dr. Andrea Bergstrom

Assessment Coordinator | Associate Professor - Communication, Media, & Culture

Contact Dr. Andrea Bergstrom

Brittain Hall (BRTH) 321

Fall 2022 Office Hours
Wednesdays 1:00 - 3:00pm

"Education is the passport to the future, for tomorrow belongs to those who prepare for it today.” – Malcom X



Dr. Bergstrom is a teacher-scholar in the field of Communication Studies, having earned her graduate degrees in Communication at UMass Amherst. She has authored and co-authored multiple journal articles and book chapters as well as the book The O.C.: A Critical Understanding (2014). Additionally, Dr. Bergstrom has presented her work on media literacy and critical pedagogy, media representations and effects, as well as family communication at regional, national, and international conferences.


Ph.D., Communication, University of Massachusetts Amherst (2011)
M.A., Communication, University of Massachusetts Amherst (2005)
B.A./B.S., Franklin Pierce College (2002)

Interesting Facts

While serving as an Assistant Professor of Media Studies at Franklin Pierce University, Dr. Bergstrom was awarded Student Government Association Distinguished Faculty Award in 2013 for exceptional teaching and work with student organizations. 

Program Affiliations

Graduate Studies, Honors Program, Women's and Gender Studies

Teaching Areas

Communication Studies; Communication Theory; Communication Research; Interpersonal Communication; Gender Communication; Family Communication; Communication Capstone: Project and Thesis

Research Areas

Communication and Identity; Media Literacy; Higher Education Pedagogy; Media Representations of Gender, Race, Class, Sexuality & Consumerism; Children and Media; Family Communication

Selected Publications

Brooks, M.L., Bichard, S., Craig, C. & Bergstrom, A. (2022). The ads must go on. The Ohio Journal of Communication.

Bergstrom, A., Flynn, M. & Craig, C. (2022). Eat up?: A content analysis of gender roles and representation within food

advertising in popular magazines. Journal of Magazine Media.

Selby, C., Dalelio, C., & Bergstrom, A. (2022). Mealtime power play: Parenting and Communicative influences on children’s

nutrition and health. The Northwest Journal of Communication, 49(1), 93- 126.

Bergstrom, A., Dalelio, C., & Selby, C. (2021). The changing educational media landscape for children: How television, gaming

and social media shape developing minds. Chapter in Children’s Issues in the Socio-Cultural Environment: Russia and the USA. Ed. W. Hills. Moscow, Russia: Russian State Social University Press.

Selby, C. & Bergstrom, A. (2021). Candy bars, canned fruit, and carbonated beverages: Factors contributing to poor food

choices among children in US schools. Chapter in Children’s Issues in the Socio-Cultural Environment: Russia and the USA. Ed. W. Hills. Moscow, Russia: Russian State Social University Press.

Craig, C., Bergstrom, A., & Buschhorn, J. (2021). All guest speakers are not created equal: Diverse students require diverse

speakers. Journal of Advertising Education, 24(2).

Flynn, M., Suprenant, T., Craig, C., & Bergstrom, A. (2020). Is it good for me? A content analysis of the healthiness of foods

advertised in magazines. Atlantic Journal of Communication.

Ranta, J., Davis, D. & Bergstrom, A. (2019). Career confidence: Fostering professional self-efficacy through student-run

agencies and integrative learning. Journalism & Mass Communication Educator, 1-14.

Craig, C., Flynn M. & Bergstrom, A. (2019). Advertising strategies and product claims: A content analysis of food advertising

in popular magazines. Journal of Magazine Media, 19(2).

Bergstrom, A., Flynn, M. & Craig, C. (2018). Deconstructing media in the college classroom: A longitudinal critical media

literacy intervention. Journal of Media Literacy Education, 10(3). 


Recent Awards

Top Paper Award, Undergraduate College and University Section. National Communication Association. (2021).

               Craig, C., Bergstrom, A., Brooks, M.L., & Bichard, S. Navigating the New Normal: Teaching in the Time of Covid.


Top Paper Panel, Health Communication Division, National Communication Association. (2019). Selby, C.,

Bergstrom, A. & Dalelio, C. Balancing Act: Parental Negotiation of Food Preferences.


Top Paper Award, Eastern Communication Association. Flynn, M., Surprenant, T., Craig, C. & Bergstrom, A. (2019). Is

it Good for Me? A Content Analysis of the Healthiness of Foods Advertised in Magazines.

Bergstrom Card (Added 9/27/22) MCD