Kyle Holody - Coastal Carolina University
In This Section

Kyle J. Holody

Department Chair/ Associate Professor, Communication, Media and Culture

Jonathan Doe
Contact Kyle J. Holody

Brittain Hall 308

Spring 2020 Office Hours
Tuesdays/Wednesdays 10:00am - 12:00pm

If you can't explain it simply, you don't understand it well enough.” - Albert Einstein


Kyle J. Holody, Ph.D., earned his Ph.D. in Media and Communication from Bowling Green State University in Ohio, and earned his BA and MA in Communication from Virginia Tech.

He teaches the courses: Media, Self, & The World; Communication Research; Health Communication; Media Effects; Health & The Media; and Communication Capstone: Thesis.

His research interests include: media effects, controversial health topics (including mass shootings, physician-assisted suicide, and abortion), body image, health risk behaviors (including alcohol and drug abuse), political communication, and intercultural communication. Specifically, Dr. Holody examines how these topics are presented and understood by the media, advocacy groups and the public. He is also practiced in various method and statistical techniques.

Dr. Holody lives in Myrtle Beach with his wife, Lesley Holody, and their dog, Roby.


Ph.D., in Media & Communication, Bowling Green State University
M.A., in Media & Communication, Virginia Tech
B.A., in Communication, Virginia Tech

Selected Publications

Holody, K.J., Anderson, C., Craig, C., & Flynn, M. (2016). “Drunk in Love”: The portrayal of risk behavior in music lyrics. Journal of Health Communication.

Anderson, C., Holody, K.J., & Fondren, W. (forthcoming). Caring for those who cannot care for themselves: Social support, social networks, and aging adults. In Hills, W. E. (Ed.), Older adult issues: Russia and the USA, a cross-cultural analysis (pp. TBD). Moscow, Russia: Russian State Social University Press. (in Russian and English).

Holody, K.J., & Park, S. (forthcoming). Asian/Americans in the media: Criminals amongst the (invisible) model minorities. In D. Ball & N. D. Hartlep (Eds.), Asian/Americans, education, and crime: The model minority as victim and perpetrator (pp. TBD). Lanham, MD: Lexington Books.

Craig, C., Flynn, M., & Holody, K.J. (2016). Name dropping and product mentions: Branding in popular music lyrics. Journal of Brand Management.

Flynn, M., Craig, C., Anderson, C., & Holody, K.J. (2016). Objectification in popular music lyrics: An examination of gender and genre differences. Sex Roles, 1-13.

Holody, K.J., & Daniel, E. (2016). Attributes and frames in the Aurora shootings: National and local news coverage differences. Journalism Practice, 1-21.

Anderson, C., & Holody, K.J. (2014). Stimulating dialogue: Measuring success of the “Smoke Free Horry” campaign. International Quarterly of Community Health Education, 34(4), 331-349.

Park, S.-Y., Yun, G.W., Holody, K.J., Yoon, K., Xie, S., & Lee, S. (2013). Inside the blogosphere: A taxonomy and framing analysis of abortion weblogs. The Social Science Journal, 50(4), 616-624.

Yun, G.W., Park, S.-Y., Holody, K.J., Yoon, K., & Xie, S. (2013). Selective moderation, selective responding, and balkanization on the blogosphere: A field experiment. Media Psychology, 16(3), 295-317.

Holody, K.J., Park, S.-Y., & Zhang, X. (2013). Racialization of the Virginia Tech shootings: A comparison of local and national newspapers. Journalism Studies, 14(4), 568-583.

Park, S.-Y., Holody, K.J., & Zhang, X. (2012). Race in media coverage of school shootings: A parallel application of framing theory and attribute agenda-setting. Journalism & Mass Communication Quarterly, 89(3), 475-494.

Teaching Areas

Media, Self, & The World
Communication Research
Health Communication
Media Effects
Health & The Media
Communication Capstone: Thesis

Research Areas

Media Effects
Media portrayals of controversial health topics
Body Image
Health Risk Behaviors
Political Communication
Intercultural Communication