CCU announces Office for Philanthropy appointments

Coastal Carolina University President David A. DeCenzo announces the appointment of B. Lawson Holland as interim vice president for philanthropy, and Carlos D. Baxley has been named the director of annual giving. 

Holland is responsible for seeking and securing external funding in support of the University's mission and strategic direction, encompassing all areas of the University including academics and athletics.

Holland leads the new Office for Philanthropy, which seeks to unite alumni and friends of the University, engage constituents from across the state and beyond, and collaborate with deans, faculty, staff, boards and friends to secure a solid future for the University. Holland’s position has been crafted with absolute focus on external fundraising performance, rather than the traditional blend with internal advancement services.

Holland has more than 20 years of experience in a university setting in fundraising, as a football coach and student-athlete. He also has extensive experience in sales and was president of a start-up communications company. He earned a bachelor’s degree in secondary education from Clemson University in 1975.

Baxley's duties will include supervising the day-to-day operations of the Phonathon program; coordinating student and parent philanthropic programs; coordinating faculty and staff campaigns; serving as liaison to the Alumni Relations and Student Affairs departments; and assisting with setting and achieving fundraising goals.

Baxley comes to CCU from the University of Cincinnati as assistant director of development. He also has five years of experience in fundraising with the American Red Cross in Ohio. He earned a bachelor's degree in communication from Francis Marion University.