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CCU class partners with local business to gain real world experience

Students in a marketing class at Coastal Carolina University have partnered with a Pawleys Island business to create and manage a real-world social media campaign.

Students taking Advanced Social Media Marketing, a new class offered for the first time this semester, have developed a social media campaign for Island Wave Yoga, a mind and body fitness center in Pawleys Island. The class, taught by Melissa Clark, associate professor of marketing, was divided into four teams, with each responsible for a different social media site: Facebook, Twitter, Instagram and Pinterest.

http://www.coastal.edu/ccustories/news/news-article/index.php?id=4297