Marketing brings buyers and sellers together...to allow each party to realize their desired outcomes.
Marketing brings buyers and sellers together in the marketplace to allow each party to realize their desired outcomes. For buyers, this means solutions to their problems. For sellers, this typically means increasing market share, revenue, profitability and other outcomes. Marketers create items of value (goods, services, ideas, etc.) that are priced, promoted, and distributed in a competitive and dynamic marketplace. Marketers must align marketing strategy with the needs of consumers in the marketplace.
Students earning the Bachelor of Science in Business Administration with a major in marketing will have competencies in basic marketing knowledge including understanding the consumer decision-making process and its relevant influences, being able to design a research plan to collect information for marketing decision-makers, and developing solutions to marketing problems and opportunities.
You may be a good fit for a career in marketing if any of the following describe your interests or attributes:
- Critical thinking
The Student Experience
The E. Craig Wall Sr. College of Business Administration is accredited by AACSB International, the premier accrediting body for business colleges.
The Grant Center for Real Estate and Economics offers students and faculty opportunities to conduct applied research projects for local businesses, organizations, and government agencies. Some research projects through the years have included numerous surveys, assessments, feasibility studies and impact studies.
Students can apply for the Wall Fellows program, designed to prepare top business students for high-level careers in major U.S. and international corporations and organizations. This two-year program features internships and coursework covering specific interpersonal and communication skills, ethics, personal appearance, and business and social etiquette.
Beyond the Classrom
Recent graduates of the marketing program have careers in sales management, public relations, advertising (creating ideas and/or writing copy), market research and analysis, retail merchandise management and customer service management.
For students who wish to continue their education, Coastal Carolina University offers the Master of Business Administration (MBA) degree, which provides instruction in accounting, finance, economics, management and marketing.
Areas of Study
- Consumer Market Analysis
- International Marketing
- Marketing Research
- Personal Selling and Sales Management
- Retailing Management
- Marketing Strategy
- Integrated Marketing Communications
Monica Fine, Ph.D.
Chair, Department of Marketing and Hospitality, Resort and Tourism Management
Wall College of Business 230B