Coastal Carolina University's E. Craig Wall Sr. College of Business Administration recently delivered a virtual business course for 14 students from its partner universities in Germany, Italy, Russia, and Spain. Six CCU professors, as well as two partnering professors from Germany, led the workshops using Zoom.

The program on comparative business culture was held July 27, to Aug. 7, 2020, and covered topics such as cross-cultural management, global supply chain, entrepreneurship, business culture, and the global economy. Each session also included a CCU student leader from either the Wall Fellows or the Community and Business Engagement (CoBE) program, who assisted with managing the session.

"The students worked together in global virtual teams to make class presentations by sharing their screen," said Yoav Wachsman, Ph.D., professor of economics and assistant dean for international and special programs in the Wall College of Business. "For their final project, each team selected a European company and discussed the strategies, advantages, and challenges for the company if it expanded to the U.S. During the program, the students learned about the U.S. business culture and about how to manage a project in a virtual setting."

CCU's Wall College of Business has hosted a summer program on campus for students from its partner universities in the Consortium for International Double Degrees (cidd.org) annually since 2004.

"This year's program was adjusted to provide continuity of opportunity for students in light of the pandemic, and while it is anticipated that future years will return to in-person summer programs again, there has been much learned through this experience," said Wachsman.

For more information about the summer school program, contact Wachsman at 843-349-2683 or yoav@coastal.edu. To learn more about CCU's campus global initiatives, visit coastal.edu/globalinitiatives.