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Advancing Coastal

Alumnae Diane Fabiano Sanders ’05 and Kelly Moore ’05 are powering CCU’s fundraising efforts

by Jerry Rashid

Diane and Kelly

Diane Fabiano Sanders (left) and Kelly Moore on the Alumni and Friends Walkway leading to the Clark and Marcia Parker Atheneum Hall Alumni Center.

Coastal Carolina University’s very own Diane Fabiano Sanders ’05 and Kelly Moore ’05 are leading the two primary fundraising arms at their alma mater. Sanders is the interim vice president for advancement and alumni engagement, and Moore is the executive director of the Chanticleer Athletic Foundation (CAF). Together, they are collaborating to create meaningful relationships with the University’s alumni and friends in a way that encourages an evolution of giving, whether it be through philanthropic partnerships, volunteering time or experience, or advocating for Teal Nation all over the world.

Sanders has worked at the University for more than 14 years. She most recently was the executive director of alumni relations for two-and-a-half years.

“I am so grateful for the opportunity to step into this new role and oversee the Office for Advancement and Alumni Engagement,” said Sanders, who earned a bachelor’s degree in musical theatre. “As a proud CCU alumna, and now having made my career here during the past 15 years, I have been able to watch the leaders before me work to make this University grow and flourish into what it is today.”

In her new role that began in June 2021, Sanders is responsible for all functions of the Office for Advancement and Alumni Engagement, which include cultivating relationships with alumni and donors, community engagement, overseeing all academic fundraising and the annual giving program, and leading the 38,000-plus member alumni association and its activities, including planning all on- and off-campus alumni events.


Moore pauses for a selfie with Marissa Scavilla Trice ’08 and Patrick Brochu ’08.



Sanders connects with Kris Laidlaw (left) and Dane McFarlin ’07 at a alumni and friends Tealgate in Blanton Park.

“When I look to the future, I feel a huge responsibility in being a part of this new generation that has the honor to make a difference and really take Coastal to the next level,” Sanders said. “Nothing brings me greater joy than bringing my children to campus for games and events and watching them get caught up in the magic of this place and what it means to be a Chanticleer. I hope to share that same magic with others so that they will see the impact that their gifts can make on the future generations of Chanticleers to come.” 

Sanders’ fundraising background includes serving as the director for philanthropy for the Thomas W. and Robin W. Edwards College of Humanities and Fine Arts and as the director of annual giving. Sanders also has served her alma mater as the program coordinator in the Office of Alumni Engagement and held various positions in the Office of Admissions and Merit Awards.

A native of Red Bank, N.J., Sanders lives in Myrtle Beach with her husband, Aarron, and their two sons, Dylan and Ethan.

The CAF is a nonprofit 501(c)3 organization that provides fiduciary responsibility for all donations given in support of Chanticleer Athletics.

Moore was promoted in February 2021 after serving the CAF as a director of development since July 2016. During that time, she was instrumental in securing the $1.5 million naming rights gift for the Marrio and Josh Norman Field House and played a key role in the design, opening, and management of the West Zone premium suite at Brooks Stadium, including the sales and marketing plan.

“It had been a dream come true to be able to continue to serve Coastal Carolina University and Chanticleer Athletics in this new role,” Moore said. “I am excited to be a part of the continued growth of Teal Nation and to have the opportunity to make an impact on the future of CCU and in the lives of our student-athletes. It is my strong desire to unite and empower our past, present, and future leaders under the same goal of solidifying CCU as a national powerhouse both athletically and academically. I feel extremely honored to work with such a strong and devoted administration that understands the need to grow and connect our membership. 

“Coastal Carolina University has meant so much to so many people; lifelong friendships are started here; marriages are formed here; and memories are made here. I wake up every morning and think to myself, ‘Wow, I get to work with future leaders, meet with donors and community members, cheer on the Chanticleers, and wear teal!”

Moore also has spearheaded the ever-popular Chanticleer Gala annual fundraiser; increased membership of the Student Chanticleer Athletic Foundation; and created, implemented, and supervised the CAF Ambassador program, an internship in conjunction with the University’s Recreation and Sport Management program. The program provides students with experiential learning by supporting the donor experience and helping to facilitate donor events.

Moore serves on the CCU Staff Senate and is the Sun Belt Conference representative for the National Association of Athletic Development Directors.

Prior to joining the CAF, Moore was the coordinator of spirit and promotions, and head cheerleading coach at James Madison University (JMU). After graduating from CCU in 2005, she served as CCU’s marketing and sponsorship assistant, on-field hostess, and head cheerleading coach.

Moore earned a bachelor’s degree in physical education with an emphasis in recreation and sport management at CCU, where she also was a captain of the cheerleading team. She earned a master’s degree in sport and recreation leadership from JMU.