Coastal's Office of Admissions Adjusts to Changing Times - Coastal Carolina University
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Coastal's Office of Admissions Adjusts to Changing Times

Representatives from Coastal’s Office of Admissions are constantly making adjustments to keep up with the changing times.

ABOVE: The phtysical article of "Coastal's Office of Admissions Adjusts to Changing Times" from the Fall 2000 issue of Coastal Magazine

Coastal's Office of Admissions Adjusts to Changing Times

Members of the freshman class, born in the early 1980’s are ushering in a new era, not to mention a completely different mindset. For most, they likely have no idea “Who shot J.R?” or for that matter, who J.R. is. To them, America, Alabama, Boston, Chicago and Kansas are places, not musical groups. The typewriter is an antique. The Compact Disc was introduced to the world while they were learning to walk.

Representatives from Coastal’s Office of Admissions are constantly making adjustments to keep up with the changing times. The biggest challenge is to incorporate all the rapidly changing technological advances into their student recruitment efforts.

September to November are the busiest months for Coastal’s seven admission representatives, who are also referred to as “road runners.” The fall months are when they hit the road for College Fairs to meet with prospective students and spread the word about the educational opportunities available at Coastal.

In addition to the traditional face-to-face contact, Coastal uses a variety of new recruitment strategies. According to Judy Vogt, Coastal’s director of admissions and financial aid, an electronic communications network for prospective students will be implemented this fall.

The university is also setting up a live Internet chat room this spring which will allow prospective students to ask questions and gather information about Coastal from its students, faculty and administrators. In October, recruiters will participate in the On-line College Fair Program. This new endeavor allows recruiters stationed on campus to answer questions form students through a chat room that had been set up at a college fair in another state.

“With our recruiters involved with so many off-campus programs, the chat room format allows us to reach a greater number of students in areas we may not be able to travel in person,” said Vogt. “Students today desire immediate information; they don’t want to wait. Communication with students and their parents via e-mail has exploded. We are now able to provide them with what they want, when they want it.”

The Office of Admissions handles more than 800 e-mail requests or questions each month, which is up more than 50 percent from last year. Electronic questions from parents have also more than doubled during the past year.

“About half of our student admissions assistants have been switched over to e-mail responders,” said Vogt. “With families having such busy schedules, we found out that a lot of our student assistants were forced to leave messages on answering machines. E-mail allows the prospective students or their parents to select the time that is best for them to communicate with us.”

With nearly 40 percent of Coastal’s students coming from outside of South Carolina, the university’s recruiting efforts have focused on the New England states, the Southeast and parts of the Midwest. According to Vogt, enrollment records show that most of Coastal’s out-of-state students are from areas where the Grand Strand draws the greatest majority of its vacationers.

Of Coastal’s new freshmen students, 21 percent are entering the marine science program while resort tourism, professional golf management and psychology have also seen significant enrollment increases.

As members of the fall 2000 freshman class become the leaders of tomorrow, keep in mind that most of them have never owned a record player, always had cable, and as far as they know, stamps have always cost about 33 cents.

 

The cover of the Fall 2000 Coastal Magazine issue.

The cover of the Fall 2000 Coastal Magazine