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CCU offers Innovation Engineering Institute to area businesses, organizations

June 7, 2017

Coastal Carolina University is hosting a weeklong training session July 24-28 in Innovation Engineering, a program designed by Eureka! Ranch to help businesses and organizations develop tools and strategies for growth and success. The Innovation Engineering Institute has a proven record of “transforming innovation from a random gamble to a reliable system for profitable growth.” Participants who complete all materials receive a blue belt in innovation engineering from Eureka! Ranch.

Founded in 2009, Innovation Engineering is a curriculum, a tool set and a mindset that enables innovation resulting in increased speed to market and decreased risk. The program encourages organizational culture where everyone works together on innovation, enabling leaders to thrive in the new reality of faster product life cycles, increased competition, rapidly changing technology and digital-savvy customers.

Since its inception, it has taught an estimated 35,000 people who work at small companies, global corporations, nonprofits, universities and governments from 22 countries. Companies using Innovation Engineering include 3M, American Express, Bank of America, Kraft General Foods, United Way, Walt Disney Consumer Products and many others.

The sessions will be held from 9 a.m. to 5 p.m. in CCU’s Atheneum Hall as part of the E. Craig Wall Sr. College of Business Administration’s Executive Development Program. The cost is $3,000 per person, which includes a blue belt certification, all materials, online readings, lunch and snacks. Innovation Engineering Institute sessions will be led by Wall College of Business faculty members Peter Gasca and Leann Mischel of the Department of Management and Decision Sciences.

CCU’s Executive Development Program offers advanced management training for leaders responsible for managing organizational goals at the operations, group, departmental or individual level. This training is designed to promote personal and professional development as well as empower participants with management strategies that aid in the successful attainment of organizational goals. CCU provides this training based on sound management practices to enhance leadership development.

For more information about CCU’s Innovation Engineering training, visit A 10-person minimum is required for the session to run. Registered participants will be notified 15 days in advance of cancellation. Overnight stay on campus available at a significantly reduced rate, please inquire if interested. To register, contact Christina Genovevo at 843-349-2071 or