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Video campaign explains new safety measures at CCU

July 20, 2020
Coastal Carolina University launched a 30-day video campaign on July 20 to visually communicate the multiple aspects of what life on campus will be like for the Fall 2020 semester.Coastal Carolina University launched a 30-day video campaign on July 20 to visually communicate the multiple aspects of what life on campus will be like for the Fall 2020 semester.Coastal Carolina University launched a 30-day video campaign on July 20 to visually communicate the multiple aspects of what life on campus will be like for the Fall 2020 semester.

Coastal Carolina University launched a 30-day video campaign on July 20 to visually communicate the multiple aspects of what life on campus will be like for the Fall 2020 semester as safety measures have been implemented in response to the global pandemic.

One video will be released daily from July 20 to Aug. 18. The videos, each around a minute in length, will highlight a different area or aspect of campus and how the safety measures have impacted that area. The first video launched focuses on the physical preparations of campus.

The videos are meant not only to inform students, faculty, and staff about the changes, but also to explain why certain measures are being taken and how they are being implemented. Several of the measures, like wearing face coverings and practicing physical distancing, require participation from those who are on campus in order to have maximum effect.

“There are so many aspects of the COVID-19 pandemic that we can’t control. But we now have an opportunity to take matters into our own hands,” said CCU Emergency Management Director Carissa Medeiros. “According to the CDC, maintaining physical distancing and wearing a face covering are tools that do prevent the spread of the virus. Our response as a campus community will directly impact the potential spread of COVID-19 on campus. This is an opportunity for all of us to meet the challenge and do everything we can to ensure a healthy campus by complying with the public health measures on campus.”

Video topics range from face coverings and the hybrid approach for academic instruction to signage and what to expect in dining areas and on shuttles. The campaign aims to address as many aspects of the Coastal Comeback Plan as possible.

The videos are being released daily on the University’s official social media channels on Instagram, and Twitter (both accounts named @ccuchanticleers) and on the Coastal Comeback Plan website. They will also be emailed to students and families.

“It is our hope that these videos will provide students and their families a sense of comfort and familiarity with what has been happening on campus to prepare it for students’ arrival,” said Martha Hunn, CCU’s chief communication officer and associate vice president of the Office of University Marketing and Communication. “By the first day of classes, students should feel well-equipped with information about what campus will be like and what they can do to help ensure the well-being of Teal Nation.”