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Business Culture in Spain

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This faculty-led program provides both undergraduate and graduate students an opportunity to experience Spanish cultural and business environments while exploring two beautiful and historic European cities, Madrid and Barcelona. During Spring Break, students will learn about Spanish culture, business practices, regulatory environment, and educational system, while receiving a firsthand peek at how businesses adapt to different socio-economic environments. Students will also have the opportunity to work in cross-cultural environments while interacting directly with individuals from one of many Coastal Carolina University's partner institutions.

In addition to visiting with real businesses, students will take in sights like the magnificent Royal Palace and Prado Museum in Madrid, and Gaudi’s Sagrada Familia in Barcelona.

Physical requirements: considerable amount of walking will be required each day of the program that involves an excursion or outing, so students are expected to wear suitable footwear. Most cities and cultural heritage sites in Spain are not ADA compliant, so there are few elevators, and many historic sites have steep stairways and narrow doorways.

Other requirements: When visiting businesses, students will be required to wear business professional attire. The program includes visits to religious sites, and modest clothing is expected of all students to include covered shoulders and midriff, hemlines not higher than mid-thigh, etc.


Course Information

COBE 415 Q CoBE Practicum II. (0-3 credits). (Prereq: CoBE Fellow). This course serves as the instructional section of the Community and Business Engagement Institute (CoBE), where CoBE associates will meet with the CoBE director to discuss projects, projects status and deadlines, and receive instruction, guidance and mentorship on defining project scopes, resolving project objectives, developing project deliverables and presenting to clients. The course is designed for junior/senior CoBE associates in the program. In addition to successfully completing course objectives, students will serve in a leadership role, providing additional guidance, counseling and mentorship to new CoBE associates and occasionally assume the responsibility of team leader. Pass/Fail grading only. May be repeated. F, S. 
Instructor: Peter Gasca

CBAD 499 Business Environment in Spain. (1 credit). (Prereq: none). This course provides Business Administration majors an opportunity to study in small groups, selected topics in business/economics under the guidance of a faculty member.
Instructor: Gina Cummings

MBA 660 Global Business. (3 credits). (Prereqs: must be enrolled in MBA program). Prompts students to analyze systematically the various institutional facets of the global business environment and their effect on the operations and management of firms. Topics addressed will include such areas of foreign direct investment, export and import trade, supranational institutions that influence trade and investment, and monetary systems and financial markets. Attention is also devoted to country analysis, political risk, and contemporary issues such as off-shoring international expansion, corporate social responsibility, sustainability, and cross-cultural management challenges. 
Instructor: Peter Gasca


Program Leaders 

Heather Read imageHeather Read, Lecturer of Marketing and Graduate Program Manager
hread@coastal.edu, 843-349-6457
Heather Read serves as a Lecturer of Marketing and Graduate Program Manager in the Wall College of Business, teaching courses in management, marketing, social media marketing, and graduate-level marketing strategy. Professor Read is an award-winning digital transformation and marketing executive with more than 20 years of experience in the science and technology industries. She has been part of the management team launching several international start-ups overseeing marketing, communications, product management, and human resources functions across more than 15 countries. Professor Read is currently pursuing her Ph.D. in Business Administration at the University of North Carolina at Greensboro focusing in International Business, and holds an MBA from Temple University’s Fox School of Business and a B.A. from Rutgers University.


Peter Gasca, CoBE Director and Lecturer of Business
pgasca@coastal.edu, 843-349-6912
Peter Gasca is a Lecturer of Management, entrepreneur, and management consultant with more than 20 years of executive business management experience. He currently serves as the Director of CCU’s Community and Business Engagement (CoBE) Institute, a student-led management consulting initiative that pairs top undergraduate student talent with real-world consulting opportunities in and around South Carolina. Previously, Professor Gasca was the co-founder and CEO of Wild Creations, a national toy developer located in Myrtle Beach, SC. Wild Creations was recognized by the South Carolina Chamber of Commerce as the #1 fastest growing company in South Carolina in 2010. Professor Gasca has worked in Kazakhstan, Turkistan, and Uzbekistan, and he has traveled extensively to include leading several CCU Education Abroad programs.


Cost to Participate = Tuition (Varies) + Program Fee ($2,600)

The tuition for this course is included in Spring semester. 

  • Undergraduate Students: full-time undergraduate students enrolled in 12-18 credit hours for the Spring semester pay regular Spring semester tuition and fees for the course(s).
  • Graduate Students: graduate students pay per credit as listed at CCU Tuition and Fees.

Included in Program Fee: Roundtrip airfare from U.S. to Spain, ground transportation in-country; accommodations; excursions; breakfast each day; and emergency medical insurance ($1.80 a day for every day traveling).

Out-of-pocket Expenses: $350 for meals not covered by the program fee plus optional spending. Please note that this estimate will vary based on individual spending habits and does not cover the cost of a new passport. Students should ask their program leaders for more details about estimated out-of-pocket expenses.


Payment Schedule

Payment Due Date Amount Due
Deposit Oct. 30, 2019 $300 (refundable before commitment deadline Dec. 5)
Tuition Payment Jan. 1, 2020 Paid as part of regular Spring tuition
Program Fee Payment Feb. 11, 2020 $2300

Deposits can be made in person at Student Accounts or by phone. After acceptance to the program, the payment of the program fee as well as payment of tuition can be made online through WebAdvisor or in-person/by phone through Student Accounts. Tuition charges are distinct and different from program fee charges. Please note that payments made with a debit or credit card will be charged a service fee of 2.7 percent. For more information about methods of payment, visit Student Accounts.


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