About the Campaign - Coastal Carolina University
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About the Campaign

An endowment is one of the most vital sources of funding. It’s an unrestricted, permanently endowed fund that operates much like any investment portfolio to form a stable, ongoing source of income.

At Coastal Carolina University, the endowment delivers a steady stream of operating income to ensure the University’s needs to recruit and retain the best and brightest students and faculty are met, and provides access to a comprehensive liberal arts education.

With more than $22 million raised during the first phase of I’M IN – The Endowment Campaign for Coastal Carolina University, school officials have launched I’M IN 2. The goal is to raise an additional $20 million for the endowment by 2023.

The campaign’s first phase goal was to raise $20 million by 2020. Highlights of the campaign, publicly launched in April 2016, include securing a 67 percent increase in endowed funds for student scholarships and academic programs, and the number of planned gifts increased by 250 percent.

Strong financial management and careful stewardship of funds by the Coastal Educational Foundation have enabled CCU’s endowment to steadily grow over time. Yet, at $44.6 million, our endowment fund is relatively small compared to our counterparts around the country. In fact, according to a 2017 endowment study by the National Association of College and University Business Officers, CCU is 674 on a list of 818 institutions ranked on market value. 

We must continue to increase the size of our endowment if we are to keep pace with an ever-changing educational environment, continue to expand our academic programs and provide greater access to students from a wide range of ethnic and socioeconomic backgrounds. Growing our endowment will also help to rebalance the University’s mix of income and lessen its dependence on federal funding and tuition fees.

The endowment grows largely through investment and from donations. Each year, only a portion of the income earned is spent while the remainder is added to the principal for growth. Endowment gifts keep on growing and giving from one generation to the next, which make them the most lasting and powerful resources a donor can give. They build the financial foundation on which CCU’s future depends.

New endowed funds that you establish through this campaign will help us stay true to our mission of developing students who are both knowledgeable in their chosen fields and prepared to be productive, responsible, healthy citizens with a global perspective. By creating an endowment in support of a scholarship, academic program or faculty member, you understand the importance of supporting CCU not only during your lifetime, but for generations to come.

Now is the time for transformational philanthropy to shape the future of Coastal Carolina University.

With your commitment, imagine how many more students will discover their passion. Your support will help extend CCU’s impact well beyond Horry County, beyond our state borders and beyond even the expectations of our founding fathers who, more than 60 years ago, made higher education a priority and this University a reality. We invite you to join us! 

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