BMW Speaker at Growth Summit - Coastal Carolina University
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Grant Center for Real Estate and Economic Development

BMW executive to speak at CCU Economic Growth and Real Estate Summit 

August 8, 2018

Max Metcalf, BMW Manufacturing Co., Headshot, Jpg

Conway, SC - Max Metcalf, manager of government and community relations at BMW Manufacturing Company in Spartanburg, S.C., will speak at the 21st Annual Economic Growth and Real Estate Summit hosted by the Grant Center for Real Estate and Economic Development at Coastal Carolina University. 

Metcalf, who graduated from Clemson University in 1986 with a B.A. in economics, has been employed with the BMW Manufacturing Co. plant in Spartanburg since 2001. 

Before his employment with BMW, Metcalf served as the vice president for public policy for the Greater Greenville Chamber of Commerce, district administrator for the Office of Congressman Bob Inglis, and director of transportation and intergovernmental relations for the Office of Governor Carroll A. Campbell Jr. 

Metcalf has served as a member of the University of South Carolina-Upstate Foundation board of directors, as the first vice chairman of the S.C. Manufacturers Alliance, as a chairman of the Upstate S.C. Alliance, and as a member of the public affairs steering committee of the National Association of Manufacturers. He is the 1993 recipient of the Order of the Palmetto award. 

“The opportunity to join this esteemed event hosted by the Grant Center at Coastal Carolina University is an honor and I look forward to sharing the story of BMW in South Carolina – where we have been since the 1992 announcement and where we are going,” said Metcalf. 

The Grant Center’s 21st Annual Economic Growth and Real Estate Summit is scheduled for Oct. 5 at the Marina Inn in Myrtle Beach, S.C. The half-day event will begin at 8 a.m. and end at approximately 12:30 p.m. The cost for the event is $50, which includes a full breakfast buffet and refreshment break. The winners of Coastal Carolina University’s second annual Real Estate Awards will be recognized at the event. 

Metcalf will headline the event along with a prominent executive in the real estate industry. More details regarding the second speaker will be released at a later date. 

“We are delighted that Mr. Metcalf will be one of our keynote speakers for the 2018 Growth Summit,” said Barbara Ritter, Ph.D., dean of CCU’s E. Craig Wall Sr. College of Business Administration. “The wisdom and experience he is able to share with the audience will broaden our perspective on the economic situation throughout the state from an industry perspective.” 

Registration for the summit is now open. For more information, visit the summit website. 

About the Grant Center for Real Estate and Economic Development 

The Grant Center for Real Estate and Economic Development serves students and professionals engaged in all facets of real estate and economic development and provides market analysis, study-based scholarships, networking opportunities, internships and technical study tours of international sites. 

The Grant Center leverages the global ties of Coastal Carolina University and key partners, including students, alumni, faculty, staff and board members. It offers courses in commercial and investment real estate, publishes scholarly research and produces applied studies for stakeholders in the region. The center also hosts the annual real estate and economic summit and awards gala, provides seminar talks on a regular basis and consults for various private, government and nonprofit groups. 

The key mission is to support the education of its students to the highest levels of competence and professionalism and to broaden the economic base of the region, serving as a bridge between Coastal Carolina University and the wider community. 

About BMW Manufacturing 

BMW Manufacturing is the center of competence for X models for the BMW Group. The factory produces the BMW X3 and X5 Sports Activity Vehicles, as well as the X4 and X6 Sports Activity Coupes. The Spartanburg plant produces about 1,400 vehicles each day and exports about 70 percent of its product to 140 world markets. According to the U.S. Department of Commerce, the BMW Group is the highest value vehicle exporter from the U.S. with a total export value of nearly $10 billion in 2017. 

With an investment of more than $9.3 billion, the physical size of the plant has grown to more than seven million square feet. The most recent investment is $600 million that will expand the X3/X4 assembly hall and renovate and retool an old body shop. About 1,000 jobs will be added through 2021.  

For more information, please contact Hattie Jordan, Program Assistant of the Grant Center, at 

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