Degree Programs - Coastal Carolina University
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The Bachelor of Arts in communication is a perfect major for students interested in all aspects of human interaction. Majors learn a mix of research approaches to studying human interaction, including observation, survey research and experimental methods. More than 600 Coastal Carolina University students currently communication and over 280 others have chosen a minor in the Department of Communication, Media and Culture. We prepare you to meet your career goals in new media, entertainment, health care, public relations, government and more.

Communication degree concentration areas:

  • Communication studies
  • Health communication
  • Interactive journalism
  • Public relations/integrated communication

As a communication major, you will also enroll in a minor area of study. In addition to the journalism minor, there are a wide range of minors offered at the university, including political science, history, digital media and culture, Spanish, French, German, etc.

The journalism minor is intended for students who have an interest in writing. A minor in journalism will provide students with the opportunity to understand the basic principles and effects of journalism and its role in society with an emphasis on the ever changing multimedia landscape.

A minor in communication is beneficial to all those who would like examine and analyze communication behaviors as they occur in social situations, and offers a great compliment to a wide variety of majors from both the humanities and sciences.

What You'll Study

You'll receive grounding in the history, structure, process, and functions of communication in a variety of contexts. Our courses build skills in critical thinking to integrate different perspectives within the communication disciplines and apply them to professional, personal and civic life. Each student works with a faculty advisor to map out a program of study that supports his or her interests and career aspirations.

Students have numerous opportunities to apply their skills both inside and outside the classroom. Communications majors can take part in a well-organized internship program with local and national companies, work with our student radio and media groups, and get valuable hands-on experience in one of our many fellowship programs.

Experiences Beyond the Classroom

Communication – public relation/integrated communication+B1 majors can find employment in a number of settings, including businesses, nonprofit organizations, government agencies and the entertainment industry. A concentration in public relations/integrated communication can lead to a variety of job opportunities, including work as a public relations specialist, marketing assistant, account executive, campaign speechwriter, media planner, lobbyist and press agent.

Besides the obvious career opportunities in the field of journalism, students who major communication – interactive journalism may also find career opportunities in other fields. Communication – interactive journalism majors have career opportunities in public relations, corporate communications, advertising, professional periodicals, union and trade publications, public affairs and more.

Students who major in communication studies can go into many different fields because the concentration is so broad. Careers that relate to communication studies include journalism, marketing, advertising, human resources, jobs with the media, law, education and more.

Students who major in communication – health communication are prepared for positions in a variety of health related fields and provides them with the academic foundation necessary for graduate study. Students gain a wide range of knowledge including how to strategize and design health messages and how to effectively communicate about health in interpersonal situations.

Course Sequence


  • COMM 101 Introduction to Communication (3)

  • COMM 140 Modern Human Communication: Principles and Practices (3)

  • COMM 275 Communication Theory (3)

  • COMM 276 Communication Research (3)

  • JOUR 201 Foundations of Journalism and Mass Communication (3)

  • Choose one from the following: (3 Credits)

    • COMM 491 Communication Capstone: Thesis (3)

    • COMM 492 Communication Capstone: Project (3)

  • Choose two COMM or JOUR courses at the 300-400 level: (6 Credits)


  • Choose one of the four concentrations:

    • Communication Studies Concentration (18 Credits)

      • COMM 274 Organizational Communication (3)

      • Choose five COMM designated courses (15 Credits)

    • Health Communication Concentration (18 Credits)

      • COMM 311 Health Communication (3)

      • COMM 340 Media Effects (3)

      • COMM 411 Health and the Media (3)

      • COMM 412 Interpersonal Health Communication (3)

      • JOUR 309 Introduction to Public Relations and Integrated Communication (3)

      • Select one COMM, JOUR or HPRO course at the 300-400 level

    • Interactive Journalism Concentration (18 Credits)

      • COMM 330 Communication and Technology (3)

      • COMM 340 Media Effects (3)

      • JOUR 304 Writing for Interactive Journalism (3)

      • JOUR 305 Journalism News Writing and Reporting for Media (3)

      • Choose one from the following: (3 Credits)

        • JOUR 314 TV News Reporting (3)

        • JOUR 489 Journalism Special Topics Seminar (3)

      • JOUR 450 Senior Seminar (3)

    • Public Relations/Integrated Communication Concentration (18 Credits)

      • Choose one from the following: (3 Credits)

        • JOUR 304 Writing for Interactive Journalism (3)

        • JOUR 200 Interactive Journalism Basics (3)

        • JOUR 309 Introduction to Public Relations and Integrated Communication (3)

        • JOUR 311 Principles of Advertising (3)

      • Choose three from the following: (9 Credits)

        • JOUR 312 Media Relations (3)

        • JOUR 319 PR Practice and Events (3)

        • JOUR 324 Media Planning (3)

        • JOUR 326 Brand Strategy and Advertising (3)

        • JOUR 419 Strategic Communication Campaigns (3)


Students will select a minor in consultation with their advisers. They will choose from any minors listed in the Coastal Carolina University catalog, including, but not limited to the following: art history, art studio, biology, business administration, chemistry, computer science, dramatic arts, economics, English, environmental science, fitness, French, German, graphic design, health promotion, history, global studies, journalism, Latin American studies, mathematics, marine science, music, philosophy, physics, political science, pre-law, psychology, sociology, Spanish, statistics, women's and gender studies.

ELECTIVES (13-21 credits)



Kyle Holody
Department Chair | Associate Professor
Brittain Hall 312

Amber Wise
Administrative Specialist
Brittain Hall 311

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