Public Relations/Integrated Communication Concentration
The Public Relations/Integrated Communication concentration trains you in the principles and best practices that guide public relations and strategic communication professionals. You will develop communication campaigns and message strategies, and learn how to evaluate their effectiveness.
BA Public Relations/Integrated Communication - Communication
Experiential Opportunities
For students in the Public Relations/Integrated Communications concentration and Communication major in general, Coastal provides multiple opportunities to get hands-on experience to prepare you for a career.
Maymester in Berlin: Life, Media, and Culture
WCCU Radio
Teal Nation Communications
Facilities
Several lab spaces allow you to explore the role of public relations and communication specialists.
Digital Production Studio
WCCU Radio
Courses
Foundations
(8 Courses)
COMM 140 - Modern Human Communication: Principles and Practices
COMM 150 - Media, Self and the World
COMM 275 - Communication Theory
COMM 276 - Communication Research
JOUR 201 - Foundations of Journalism
+
2 upper-division (300 or 400-level course) in Communications, Communication, Languages, and Culture or Journalism
Specialization
(6 Courses)
JOUR 200 - Interactive Journalism Basics
JOUR 309 - Introduction to Public Relations and Integrated Communication
JOUR 311 - Principles of Advertising
+
Three courses in organizational communication and branding strategy
Capstone
(1 Course)
COMM 491 - Communication Capstone: Thesis
or
COMM 492 Q - Communication Capstone: Project
Program Faculty Spotlight
Our faculty in Public Relations/Integrated Communications are active professionals and researchers in the field.
Jeff Ranta
Assistant Professor of Communication
Advertising and Brand Strategies, Student-Run Agencies, Communicating Technology
Elizabeth Muckenstrum
Senior Lecturer of Communication
Public Relations and Dialogic Communication, Public Relations and Leadership, Brand Image
Brian Roessler
Senior Lecturer of Communication
Organizational Media Production, Ethnography of Songwriting
Student and Alumni Work
Other Concentrations in Communication
Popular Certificates and Minors
Application Requirements
» Application
» $45 Application Fee
» Official Transcripts (Highschool, Secondary School, or Previous College)
» SAT/ACT Test Scores (optional)
For International Students
» Proof of English Proficiency (ESL Students)
» Passport
Get in Touch
Have more questions or want more information? Fill out the form below, which goes directly to the program's contact. You can also visit the department site or follow them on social media to learn more about the great work our students and faculty are doing.
