Public Relations/Strategic Communication
The Public Relations/Strategic Communication concentration trains you in the principles and best practices that guide public relations and strategic communication professionals. Build knowledge and practice in public relations, advertising, persuasion, and brand strategy, including for the student-run Teal Nation public relations firm.
BA Public Relations/Strategic Communication - Communication
Courses
Foundations
(7 Courses)
COMM 140 - Communication & Public Speaking
COMM 150 - Media, Self, & the World
COMM 275 - Communication Theory
COMM 276 - Communication Research
JOUR 201 - Principles of Journalism
+
Choose two COMM or JOUR 300-400 level courses
Concentration
(6 Courses)
JOUR 200 - Introduction to Journalism
JOUR 309 - Introduction to Public Relations and Strategic Communication
JOUR 311 - Principles of Advertising
+
Three courses in public relations events, media relations, media planning, and advertising
Capstone
(1 Course)
COMM 491 - Communication Capstone: Thesis
or
COMM 492 Q - Communication Capstone: Project
Experiential Opportunities
For students in the Public Relations/Strategic Communications concentration and Communication major in general, Coastal provides multiple opportunities to get hands-on experience to prepare you for a career.
WCCU Radio
Teal Nation Communications student-run firm
Facilities
Several lab spaces allow you to explore the role of public relations and communication specialists.
Digital Production Studio
WCCU Radio
Program Faculty Spotlight
Our faculty in Public Relations/Strategic Communications are active professionals and researchers in the field.
Dr. Elizabeth Muckenstrum
Senior Lecturer
Public Relations and Dialogic Communication, Public Relations and Leadership, Brand Image
Student and Alumni Work
Other Concentrations in Communication
Popular Certificates and Minors
Application Requirements
» Application
» $45 Application Fee
» Official Transcripts (High School, Secondary School, or Previous College)
» SAT/ACT Test Scores (optional)
For International Students
» Proof of English Proficiency (ESL Students)
» Passport
Get in Touch
Have more questions or want more information? Fill out the form below, which goes directly to the program's contact. You can also visit the department site or follow them on social media to learn more about the great work our students and faculty are doing.
Program Contact
Dr. Kyle J. Holody
Chair | Communication, Media, & Culture
843-349-2946
Comm@coastal.edu
