Public Relations - Coastal Carolina University
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Public Relations/Strategic Communication

The Public Relations/Strategic Communication concentration trains you in the principles and best practices that guide public relations and strategic communication professionals. Build knowledge and practice in public relations, advertising, persuasion, and brand strategy, including for the student-run Teal Nation public relations firm.

BA Public Relations/Strategic Communication - Communication

            Link to Department of Communication, Media, and Culture's LinkedIn account




(7 Courses)

COMM 140 - Communication & Public Speaking
COMM 150 - Media, Self, & the World
COMM 275 - Communication Theory
COMM 276 - Communication Research
JOUR 201 - Principles of Journalism


Choose two COMM or JOUR 300-400 level courses

(6 Courses)

JOUR 200 - Introduction to Journalism
JOUR 309 - Introduction to Public Relations and Strategic Communication
JOUR 311 - Principles of Advertising


Three courses in public relations events, media relations, media planning, and advertising

(1 Course)

COMM 491 - Communication Capstone: Thesis
COMM 492 Q - Communication Capstone: Project

Major Requirements  »
Sample 4-Year Plan  »




Experiential Opportunities

For students in the Public Relations/Strategic Communications concentration and Communication major in general, Coastal provides multiple opportunities to get hands-on experience to prepare you for a career.

WCCU Radio button

WCCU Radio

 Teal Nation Communications student-run firm




Several lab spaces allow you to explore the role of public relations and communication specialists.

MA Comm Explorer Block - In the Digital Studio - Added 10/12/18

Digital Production Studio

Hire WCCU banner

WCCU Radio



Program Faculty Spotlight

Our faculty in Public Relations/Strategic Communications are active professionals and researchers in the field.

Priscilla Meyers

Dr. James Ndone

Assistant Professor

Emotional Crisis Communication, Experimental Research

Jonathan Doe

Dr. Elizabeth Muckenstrum

Senior Lecturer

Public Relations and Dialogic Communication, Public Relations and Leadership, Brand Image


Brian Roessler

Senior Lecturer

Organizational Media Production, Ethnography of Songwriting

Amanda Green
All Communication, Media, and Culture Faculty  »



Student and Alumni Work

  • CMC Alumn

    Braden Jefferson '15

    earned his B.A. in communication with a focus in public relations. He has since worked as an Assistant Publicist for Anderson Group Public Relations in Los Angeles, California.

  • Morgan Howder '19

    earned her B.A. in communication. She has since worked as the Corporate Communications Coordinator at Red Ventures, an advertising company in Fort Mill, South Carolina.

Other Concentrations in Communication

Popular Certificates and Minors



Application Requirements

» Application

» $45 Application Fee

» Official Transcripts (High School, Secondary School, or Previous College)

» SAT/ACT Test Scores (optional)

For International Students

» Proof of English Proficiency (ESL Students)

» Passport

Get in Touch

Have more questions or want more information? Fill out the form below, which goes directly to the program's contact. You can also visit the department site or follow them on social media to learn more about the great work our students and faculty are doing.

Program Contact

Picture of Kyle J. Holody

Dr. Kyle J. Holody
Chair | Communication, Media, & Culture

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