Public Relations - Coastal Carolina University
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Public Relations/Integrated Communication Concentration

The Public Relations/Integrated Communication concentration trains you in the principles and best practices that guide public relations and strategic communication professionals. You will develop communication campaigns and message strategies, and learn how to evaluate their effectiveness.

BA Public Relations/Integrated Communication - Communication



Experiential Opportunities

For students in the Public Relations/Integrated Communications concentration and Communication major in general, Coastal provides multiple opportunities to get hands-on experience to prepare you for a career.

Maymester in Berlin: Life, Media, and Culture

Resized to 760x760. Two students in the radio station.

WCCU Radio

Teal Nation Communications




Several lab spaces allow you to explore the role of public relations and communication specialists.

MA Comm Explorer Block - In the Digital Studio - Added 10/12/18

Digital Production Studio

WCCU Radio




(8 Courses)

COMM 140 - Modern Human Communication: Principles and Practices
COMM 150 - Media, Self and the World
COMM 275 - Communication Theory
COMM 276 - Communication Research
JOUR 201 - Foundations of Journalism


2 upper-division (300 or 400-level course) in Communications, Communication, Languages, and Culture or Journalism

(6 Courses)

JOUR 200 - Interactive Journalism Basics
JOUR 309 - Introduction to Public Relations and Integrated Communication
JOUR 311 - Principles of Advertising


Three courses in organizational communication and branding strategy

(1 Course)

COMM 491 - Communication Capstone: Thesis
COMM 492 Q - Communication Capstone: Project

Major Requirements  »
Sample 4-Year Plan  »



Program Faculty Spotlight

Our faculty in Public Relations/Integrated Communications are active professionals and researchers in the field.

Priscilla Meyers

Jeff Ranta

Assistant Professor of Communication

Advertising and Brand Strategies, Student-Run Agencies, Communicating Technology

Jonathan Doe

Elizabeth Muckenstrum

Senior Lecturer of Communication

Public Relations and Dialogic Communication, Public Relations and Leadership, Brand Image


Brian Roessler

Senior Lecturer of Communication

Organizational Media Production, Ethnography of Songwriting

Amanda Green
All Communication, Media, and Culture Faculty  »



Student and Alumni Work

  • Morgan Howder (2019)

    earned her B.A. in communication. She is currently working as the Corporate Communications Coordinator at Red Ventures, an advertising company in Fort Mill, South Carolina.

  • CMC Alumn

    Braden Jefferson (2015)

    earned his B.A. in communication with a focus in public relations. He is now working as an Assistant Publicist for Anderson Group Public Relations in Los Angeles, California.

Other Concentrations in Communication

Popular Certificates and Minors



Application Requirements

» Application

» $45 Application Fee

» Official Transcripts (Highschool, Secondary School, or Previous College)

» SAT/ACT Test Scores (optional)

For International Students

» Proof of English Proficiency (ESL Students)

» Passport


Get in Touch

Have more questions or want more information? Fill out the form below, which goes directly to the program's contact. You can also visit the department site or follow them on social media to learn more about the great work our students and faculty are doing.


Program Contact

Kyle J. Holody, Assistant Professor, Communications, Languages and Cultures

Kyle J. Holody
Chair, Communication, Media, and Culture

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