Sports communication develops your communication knowledge and skills to work within communication intensive positions within the sport industry. Not only is our concentration in Sports Communication one of a few throughout the country, but our concentration is also noticeably unique compared to other Sports Communication programs.
In this concentration, you will build an understanding of the multiple communication approaches and theories for understanding, analyzing, critiquing, and potentially changing sport
within the U.S. and internationally. Throughout the program, you will develop a knowledge of the complex relationship between the various elements, such as the organizational, narrative, interpersonal, health, media, semiotic, public, intercultural, and rhetorical communication elements, of sport.
You develop and practice, through research and class projects, the necessary skills to critically analyze sport and sports media. Because sport is an important element of communities and cultures throughout the U.S. and internationally, you will learn about gender, race, disability, nationality, ethnicity, and other identity factors that influence sport participation, fandom, sports media representation and constructions, sport policy, athlete activism, and sport organizational practices at the various levels of sport, including youth, college, and professional levels.
This concentration prepares graduates to work in a diverse and global workforce and to communicate across differences interpersonally and through various kinds of media, including social media. Further, you will learn from and research with faculty who are actively publishing sport communication research. Students have numerous opportunities at CCU and within the Myrtle Beach and Conway communities for sports communication internships.
Sports Communication - Communication
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