Sports Communication - Coastal Carolina University
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Sports Communication

Sports communication develops your communication knowledge and skills to work within communication intensive positions within the sport industry. Not only is our concentration in Sports Communication one of a few throughout the country, but our concentration is also noticeably unique compared to other Sports Communication programs.

In this concentration, you will build an understanding of the multiple communication approaches and theories for understanding, analyzing, critiquing, and potentially changing sport

within the U.S. and internationally. Throughout the program, you will develop a knowledge of the complex relationship between the various elements, such as the organizational, narrative, interpersonal, health, media, semiotic, public, intercultural, and rhetorical communication elements, of sport. 

You develop and practice, through research and class projects, the necessary skills to critically analyze sport and sports media. Because sport is an important element of communities and cultures throughout the U.S. and internationally, you will learn about gender, race, disability, nationality, ethnicity, and other identity factors that influence sport participation, fandom, sports media representation and constructions, sport policy, athlete activism, and sport organizational practices at the various levels of sport, including youth, college, and professional levels.

This concentration prepares graduates to work in a diverse and global workforce and to communicate across differences interpersonally and through various kinds of media, including social media. Further, you will learn from and research with faculty who are actively publishing sport communication research. Students have numerous opportunities at CCU and within the Myrtle Beach and Conway communities for sports communication internships.

BA Sports Communication - Communication




(8 Courses)

COMM 140 - Modern Human Communication: Principles and Practices
COMM 150 - Media, Self and the World
COMM 275 - Communication Theory
COMM 276 - Communication Research
JOUR 201 - Foundations of Journalism


2 upper-division (300 or 400-level course) in Communications, Communication, Languages, and Culture or Journalism

(6 Courses)

COMM 206 - Introduction to Sports Communication
COMM 306 - Sports Media
COMM 496 - Sports Communication Internship
JOUR 200 - Interactive Journalism Basics
JOUR 304 - Writing for Interactive Journalism


Choose 1 COMM, CLC, or JOUR 300-400 level courses

(1 Course)

COMM 491 - Communication Capstone: Thesis
COMM 492 Q - Communication Capstone: Project

Major Requirements  »
Sample 4-Year Plan  »
Sample 3-Year Plan  »
Sample 2-Year Plan  »



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Application Requirements

» Application

» $45 Application Fee

» Official Transcripts (Highschool, Secondary School, or Previous College)

» SAT/ACT Test Scores (optional)

For International Students

» Proof of English Proficiency (ESL Students)

» Passport


Get in Touch

Have more questions or want more information? Fill out the form below, which goes directly to the program's contact. You can also visit the department site or follow them on social media to learn more about the great work our students and faculty are doing.


Program Contact

Kyle J. Holody, Assistant Professor, Communications, Languages and Cultures

Kyle J. Holody
Chair, Communication, Media, and Culture

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