In the Sports Communication concentration, students build an understanding of the multiple ways to analyze, critique, and transform sport within the U.S. and internationally. Focusing on the local, regional, state, national, and global levels of sport, students learn about gender, race, disability, nationality, ethnicity, and other identity factors that influence sport participation, sports media representations, leadership in sport, sport policy, and sport organizational practices. Through their coursework and internship, students become equipped to work in a diverse and global workforce, and to successfully communicate interpersonally, publicly, and through multiple media platforms, including social media. Upon completion of the program, students will have developed the skills to work within various communication intensive roles within the sports industry, including those within youth, intramural, college, and professional sports.
Interested in sports broadcasting, commentary, or journalism? Join the Interactive Journalism concentration!
Sports Communication - Communication
For students in the Sports Communication concentration and Communication major in general, Coastal provides multiple opportunities to get hands-on experience to prepare you for a career.
Several lab spaces allow you to explore the role of sports communication specialists.
The faculty members in Sports Communication are active researchers.
Rhetorical Criticism, Critical Intercultural Communication, Race, Whiteness, Sport, Media, Critical Communication Pedagogy
Quantitative Research; Intersection of Sport, Media, and Identification
Internship Coordinator | Advisor: WCCU, Teal Nation Comm. | Assistant Professor
Advertising and Brand Strategies, Student-Run Agencies, Communicating Technology
Other Concentrations in Communication
Popular Certificates and Minors
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Have more questions or want more information? Fill out the form below, which goes directly to the program's contact. You can also visit the department site or follow them on social media to learn more about the great work our students and faculty are doing.