Business
The courses below are offered online in the term indicated. Click any course title to read the official description. For enrollment data and section availability, search WebAdvisor. Term schedules are listed on the University Academic Calendar. New students must APPLY to the university before registering.
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Maymester 2018
(Prereq: A grade of C or better in CBAD 201 and CBAD 202) Theoretical foundation of generally accepted accounting principles, review of the accounting cycle leading to preparation of financial statements, accounting recognition of assets with special emphasis on cash, receivables, inventories, property, plant and equipment, and the time value of money. F, S, Su. [close]
(0-12)(Prereq: 54 or more hours, minimum GPA of 2.5, and approval of the Department Chair) The Accounting Internship is a supervised work experience in an accounting setting. The specific work environment and student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must work a minimum of sixty (60) hours in the internship environment per credit hour earned. Students may receive from zero to twelve (0-12) credit hours for the Accounting Internship course, which may be repeated up to three (3) times for credit; however, student cannot earn more than a total of twelve (12) accounting internship credit hours over the course of a single undergraduate program and only six (6) credit hours may be applied toward the minimum credit hours required for a single Coastal Carolina University degree. F,S,Su. [close]
(3)(Prereq: a grade of C or better in UNIV 110, CSCI 110, and a grade of C or better in one of the following: MATH 138, MATH 130, MATH 132, or MATH 160) Basic methods of descriptive statistics and statistical inference; probability, hypothesis testing, and linear regression with an emphasis on decision making in business. Students who complete CBAD 291 may not receive credit for Psychology 225 or Statistics 201. F,S. [close]
(Prereq: Grade of C or better in CBAD 291) Emphasis on logical/rational decision making using Microsoft Excel to implement decision support models and techniques to solve real world problems. Topics include modeling of risk and uncertainty, forecasting, and constrained resource optimization. F, S. [close]
(3) Survey of the basic principles of management with emphasis on social and behavioral issues, provides the basis for thinking about complex business situations in the framework of the management process. F,S,Su. [close]
The legal and judicial system, the law and business (tort, contracts, agency, business organizations), government and regulations, and government protection. (This course is not open to students who have received credit for Business Administration 347.) F, S. [close]
The law of contracts and the Uniform Commerical Code, including the sale of goods, commerical paper, bank deposits and collec- tions, secured transactions, debtor and creditor rights, bailments and bankruptcy. F,S. [close]
A study of the marketing of goods and services, including legal, social, economic, and technological considerations; consumer behavior and target markets; product; pricing; promotion; channels of distribution, and development of marketing strategy. F, S. [close]
(3)(=HRTM 475)(Prereq: a grade of C or better in CBAD 292 and CBAD 301)(Coreq or prereq: CBAD 350 and CBAD 363) An introduction to the design, operation, and improvement of service, manufacturing, and distribution processes. The integration of operations management with other organizational functions to achieve strategic goals is discussed throughout the cours. F,S. [close]
(3)(Prereq: ECON 202 and CBAD 202)(Coreq or Prereq: CBAD 292, CBAD 301, CBAD 350, and CBAD 363) This course reviews key concepts from the pre-core courses in financial and managerial accounting, micro and macroeconomics and expands understanding of core courses in marketing, finance, and management. This course provides an appreciation for how accounting, finance, management and marketing principles work together in a business environment. A simulation will be used to assist in the application of basic concepts to a real world work environment. In this course, we emphasize thinking critically and ethically about complex problems and effective oral and written communication. F,S. [close]
(3)(Prereq: a grade of C or better in CBAD 301, CBAD 350, CBAD 363, and CBAD 373) This course focuses on how firms can create and sustain competitive advantage through strategic fit between the firm and its external environment. Particular attention will be paid to integrating the functional areas of the firm to engender a general management perspective. F,S. [close]
(3)(Prereq: a grade of C or better in UNIV 110 or HONR 101, a grade of C or better in one of the following: MATH 130, MATH 132, MATH 138, or MATH 160, and a completion of 24 semester hours) Microeconomic analysis, theory of the firm, cost and output determination, marketing pricing, income distribution, and international economics. F,S,Su. [close]
(Prereq: 54 or more credit hours, minimum GPA of 2.5 and approval of the Department Chair) The Economics Internship is a supervised work experience in the field of economics. The specific work environment and student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must work a minimum of sixty (60) hours in the internship environment per credit hour earned. Students may receive from zero to twelve (0-12) credit hours for the Economics Internship course, which may be repeated up to three (3) times for credit; however, students cannot earn more than a total of twelve (12) economics internship credit hours over the course of a single undergraduate program and only six (6) credit hours may be applied toward the minimum credit hours required for a single Coastal Carolina University degree. F,S,Su. [close]
(Prereq: 54 or more hours, minimum GPA of 2.5, and approval of the Department Chair) The Finance Internship is a supervised work experience in a financial setting. The specific work environment and student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must work a minimum of sixty (60) hours in the internship environment per credit hour earned. Students may receive from zero to twelve (0-12) credit hours for the Finance Internship course, which may be repeated up to three (3) times for credit; however, students cannot earn more than a total of twelve (12) finance internship credit hours over the course of a single undergraduate program and only six (6) credit hours may be applied toward the minimum credit hours required for a single Coastal Carolina University degree. F,S,Su. [close]
(1)(Prereq: HRTM 101) The Guest Services I internship is a supervised work experience in which students are employed in a "heart-of-the-house" or support function within the context of the resort tourism industry. The specific work environment and student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must work a minimum of 240 hours in the internship environment. F,S,Su. [close]
(Prereq: HRTM 101) The Introductory Resort Tourism Internship is a supervised work experience, for non-resort tourism management majors, in which students are employed in an entry-level position within the context of the resort tourism industry. The specific work environment and student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must work a minimum of 240 hours in the internship environment. May be repeated one time for additional credit (6 credits maximum); however, the experience must vary in some substantive way (e.g. gaining experience with a different employer or with a different job description); repeat enrollment must be approved in advance by the Director of the Wall Center for Excellence. F, S, Su. [close]
(1)(Prereq: HRTM 101) The Guest Services II internship is a supervised work experience in which students are employed in a high guest or customer contact capacity within the context of the resort tourism industry. The specific work environment and student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must work a minimum of 240 hours in the internship environment. F,S,Su. [close]
The course provides future resort tourism industry leaders with an in depth understanding of the critical issues currently affecting tourism businesses operating in a resort destination. Students will conduct a literature review of an issue of interest in the tourism sector. [close]
(1)(Prereq: HRTM 180 and HRTM 280) The Resort Management Internship is a supervised work expierence in a resourt tourism setting, preferably in a supervisory or management capacity. The specific work environment and student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must also complete a problem-solving project for the participating firm or organization. Students must work a minimum of 480 hours in the internship environment. F,S,Su. [close]
An advanced case course focusing on financial theory and techniques for the analysis and solution of financial problems dealing with valuation theory and investment, financing, and dividend decisions. F [close]
Emphasizes analytical decision making within the functional areas of marketing giving the student an integrated view of marketing's role in an organization. S [close]
(3) Course provides students with an overview of the theory and practice of personal selling, sales management and building relationships. Students will have the opportunity to get a feel for a variety of sales issues and learn the practical ins and outs of how to sell products/services and develop their own branding strategy. [close]
(Prereq: CBAD 301) This course presents how human resources contribute to organizational performance. The course examines how human behavior theories about personality, perception, conflict management, and motivation influence the development of human resource systems for staffing, evaluating, and rewarding people. Students will develop interpersonal and technical competencies to improve their workforce readiness. F, S. [close]
(Prereq: Junior standing) This course focuses on explaining the roles of entrepreneurs, intrapreneurs and innovation leaders in organizations and their potential impact on the larger world. The general ethic of the innovative and creative orientation of entrepreneurial leadership will be detailed. Practice in basic entrepreneurial leadership concepts are supported by hands-on projects and exercises. Students will be helped in integrating into their own lives the entrepreneurial ethic for long-run success in business and life. F,S. [close]
(Prereq: CBAD 301 with a grade of C or better) This course enables students to consider the full set of business issues that exist in a business start-up and the appropriate analyses to complete a business plan proposal. Students will learn the tools and processes needed to create a business plan, what needs to be included in the business plan, why, and for whom. Students will evaluate the feasibility of an opportunity, determine preliminary marketing and financial management plans an design an organization to fit its business model., As part of building the business plan, this class will focus on communicating new ideas to a professional audience that may include potential investors, lenders, and customers. F,S. [close]
(Prereq: 54 or more hours, minimum GPA of 2.5, and approval of the Department Chair) The Management Internship is a supervised work experience within an organization's management function. Students must work a minimum of sixty (60) hours in the internship environment per credit hour earned. The specific work environment and student's job responsibilities must be approved in advance by the supervising faculty member. Students may receive from zero to twelve (0-12) credit hours for the Management Internship course, which may be repeated up to three (3) times for credit; however, students cannot earn more than a total of twelve (12) management internship credit hours over the course of a single undergraduate program and only six (6) credit hours may be applied toward the minimum credit hours required for a single Coastal Carolina University degree. Only three (3) credit hours can be applied toward the Management Major requirements. F,S,Su. [close]
(Prereq: Minimum grade of C in CBAD 291 and CBAD 350) Case problems and field projects in the application of marketing research methodology ... topics includes problem diagnosis, research design, questionnaire preparation, sampling plans, and the collection, analysis, and interpretation of data. F. [close]
Emphasizes the specific activities required of managing a retail outlet such as research, store location, organization, merchandise planning and management, promotion and advertising, pricing policies, and creating, integrating and controlling the retail strategy. S. [close]
(Prereq: 54 or more hours, minimum GPA of 2.5, and approval of the Department Chair) The Marketing Internship is a supervised work experience within an organization's marketing function. The specific work environment and student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must work a minimum of sixty (60) hours in the internship environment per credit hour earned. Students may receive from zero to twelve (0-12) credit hours for the Marketing Internship course, which may be repeated up to three (3) times for credit; however, students cannot earn more than a total of twelve (12) business internship credit hours over the course of a single undergraduate program and only six (6) credit hours may be applied toward the minimum credit hours required for a single Coastal Carolina University degree. F,S,Su. [close]
Summer I 2018
(Prereq: ACCT 330 with minimum grade of C) Accounting recognition of depreciable assets, intangible assets, investments, current liabilities, long-term liabilities; stockholders equity topics and accounting theory underlying revenue recognition. S. [close]
(Prereq: CBAD 202 with minimum grade of C) Cost accounting for manufacturing operations. Topics include cost-volume profit analysis, job-order, standard costing; budgeting, and decision making under uncertainty. F. [close]
(Prereq: completion of 54 semester hours) Introduction to sources of income tax law, basic concepts, property transactions, and research with consideration of filing status, exemptions, gross income, deductions, and computations leading to preparation of individual tax returns. [close]
(0-12)(Prereq: 54 or more hours, minimum GPA of 2.5, and approval of the Department Chair) The Accounting Internship is a supervised work experience in an accounting setting. The specific work environment and student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must work a minimum of sixty (60) hours in the internship environment per credit hour earned. Students may receive from zero to twelve (0-12) credit hours for the Accounting Internship course, which may be repeated up to three (3) times for credit; however, student cannot earn more than a total of twelve (12) accounting internship credit hours over the course of a single undergraduate program and only six (6) credit hours may be applied toward the minimum credit hours required for a single Coastal Carolina University degree. F,S,Su. [close]
Financial accounting for investments in stock and consolidations, foreign currency operations, not- for-profit governmental units, colleges, universities, and voluntary health and welfare organizations. S [close]
This course comprises the study of federal income tax principles and concepts of C corporations. Students learn how corporate transactions affect the taxes of shareholders. F [close]
The student will participate in an off-campus, supervised and structured work experience in Accounting. This is a supervised work experience involving a research component and responsibilities commensurate with graduate level work. F,S,Su. [close]
(Q, Experiential Learning designation) This course provides a foundation of basic business concepts in the context of current issues and trends in a global organizational setting. All content areas of the College of Business are surveyed with an emphasis on the impacts of cultural differences on finance, accounting, management, and marketing practices. Differences in cultural norms and values are considered along with basic global social and economic institutions and the global economic and legal systems in which businesses operate. This course emphasizes thinking critically about ethics and sustainability as applied to global problems and communicating about these issues both in written and oral formats. F,S. [close]
(Prereq: UNIV 110) The financial accounting cycle with emphasis on using financial statements and budgets to initiate and assess business operation, preparation of financial statements, budgets, and business plan for a service and manufacturing company. F,S,Su. [close]
(Prereq: Grade of C or better in CBAD 201) Accounting for and reporting revenue and expense cycles; accounting for operations in a corporate environment, including job-order and standard costing of inventories; accounting for noncurrent assets, capital expenditure decisions, long-term debt, and capital stock. F,S,Su. [close]
(3)(Prereq: a grade of C or better in UNIV 110, CSCI 110, and a grade of C or better in one of the following: MATH 138, MATH 130, MATH 132, or MATH 160) Basic methods of descriptive statistics and statistical inference; probability, hypothesis testing, and linear regression with an emphasis on decision making in business. Students who complete CBAD 291 may not receive credit for Psychology 225 or Statistics 201. F,S. [close]
(Prereq: Grade of C or better in CBAD 291) Emphasis on logical/rational decision making using Microsoft Excel to implement decision support models and techniques to solve real world problems. Topics include modeling of risk and uncertainty, forecasting, and constrained resource optimization. F, S. [close]
(Prereq: CBAD 120) Internship Experience is a supervised work experience in a business setting. The specific work environment and a student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to establish specific learning goals, keep track of their hours and/or activities, complete a final project or reflective essay regarding the experience, and will have their performance evaluated by their workplace supervisor. Students must work a minimum of sixty (60) hours in the internship environment per credit hour earned. Students may receive from zero to twelve (0-12) credit hours for the Internship Experience course. F, S, Su. [close]
(3) Survey of the basic principles of management with emphasis on social and behavioral issues, provides the basis for thinking about complex business situations in the framework of the management process. F,S,Su. [close]
The legal and judicial system, the law and business (tort, contracts, agency, business organizations), government and regulations, and government protection. (This course is not open to students who have received credit for Business Administration 347.) F, S. [close]
A study of the marketing of goods and services, including legal, social, economic, and technological considerations; consumer behavior and target markets; product; pricing; promotion; channels of distribution, and development of marketing strategy. F, S. [close]
(3)(Prereq: a grade of C or better in CBAD 201, CBAD 291 or STAT 201, ECON 101 or ECON 201, and a C or better in one of the following: MATH 130, MATH 138, MATH 132, or MATH 160) Theoretical foundation of optimal financial policy with an emphasis on working capital, capital budgeting, financing, and dividend decisions and how they affect the valuation of the firm. F,S,Su. [close]
(3)(Prereq: ECON 202 and CBAD 202)(Coreq or Prereq: CBAD 292, CBAD 301, CBAD 350, and CBAD 363) This course reviews key concepts from the pre-core courses in financial and managerial accounting, micro and macroeconomics and expands understanding of core courses in marketing, finance, and management. This course provides an appreciation for how accounting, finance, management and marketing principles work together in a business environment. A simulation will be used to assist in the application of basic concepts to a real world work environment. In this course, we emphasize thinking critically and ethically about complex problems and effective oral and written communication. F,S. [close]
(3)(Prereq: a grade of C or better in CBAD 301, CBAD 350, CBAD 363, and CBAD 373) This course focuses on how firms can create and sustain competitive advantage through strategic fit between the firm and its external environment. Particular attention will be paid to integrating the functional areas of the firm to engender a general management perspective. F,S. [close]
(1-6) Supervised work experience involving a research component and responsibilities commesurate with graduate level work. A maximum of 15 hours per week for 12-14 weeks; a research project is required. Open to MBA students who have demonstrated professionalism. [close]
Designed to familiarize non-business majors with basic macro- and microeconomics models and selected economic problems ... not open to majors in Business Administration and Economics. F, S. [close]
(3)(Prereq: a grade of C or better in UNIV 110 or HONR 101, a grade of C or better in one of the following: MATH 130, MATH 132, MATH 138, or MATH 160, and a completion of 24 semester hours) Microeconomic analysis, theory of the firm, cost and output determination, marketing pricing, income distribution, and international economics. F,S,Su. [close]
(Prereq: 54 or more credit hours, minimum GPA of 2.5 and approval of the Department Chair) The Economics Internship is a supervised work experience in the field of economics. The specific work environment and student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must work a minimum of sixty (60) hours in the internship environment per credit hour earned. Students may receive from zero to twelve (0-12) credit hours for the Economics Internship course, which may be repeated up to three (3) times for credit; however, students cannot earn more than a total of twelve (12) economics internship credit hours over the course of a single undergraduate program and only six (6) credit hours may be applied toward the minimum credit hours required for a single Coastal Carolina University degree. F,S,Su. [close]
(3)(Prereq: a grade of C or better in: ECON 201, CBAD 201, CBAD 291 or STAT 201, MATH 131 or MATH 132) Theoretical foundation of optimal financial policy with an emphasis on working capital, capital budgeting, financing, and dividend decisions and how they affect the valuation of the firm. F,S,Su. [close]
Application of the case method and computer simulation to financial theory and techniques for the analysis and solution of financial problems dealing with acquisition of funds ... topics include capital structure, cost of capital, dividend policy, and valuation. The case method and computer stimulation will be utilized. F. [close]
(3)(Prereq: a grade of C or better in FIN 301) Financial theory and techniques for overall investment analysis. Conceptual and analytical framework for formulating investment policies and analyzing securities. F,S. [close]
(Prereq: 54 or more hours, minimum GPA of 2.5, and approval of the Department Chair) The Finance Internship is a supervised work experience in a financial setting. The specific work environment and student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must work a minimum of sixty (60) hours in the internship environment per credit hour earned. Students may receive from zero to twelve (0-12) credit hours for the Finance Internship course, which may be repeated up to three (3) times for credit; however, students cannot earn more than a total of twelve (12) finance internship credit hours over the course of a single undergraduate program and only six (6) credit hours may be applied toward the minimum credit hours required for a single Coastal Carolina University degree. F,S,Su. [close]
(1)(Prereq: HRTM 101) The Guest Services I internship is a supervised work experience in which students are employed in a "heart-of-the-house" or support function within the context of the resort tourism industry. The specific work environment and student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must work a minimum of 240 hours in the internship environment. F,S,Su. [close]
(1)(Prereq: HRTM 101) The Guest Services II internship is a supervised work experience in which students are employed in a high guest or customer contact capacity within the context of the resort tourism industry. The specific work environment and student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must work a minimum of 240 hours in the internship environment. F,S,Su. [close]
The course provides future resort tourism industry leaders with an in depth understanding of the critical issues currently affecting tourism businesses operating in a resort destination. Students will conduct a literature review of an issue of interest in the tourism sector. [close]
The course provides information on systems, technologies, and organizations in the meetings, expositions, events, and convention (MEEC) industry. S. [close]
(1)(Prereq: HRTM 180 and HRTM 280) The Resort Management Internship is a supervised work expierence in a resourt tourism setting, preferably in a supervisory or management capacity. The specific work environment and student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must also complete a problem-solving project for the participating firm or organization. Students must work a minimum of 480 hours in the internship environment. F,S,Su. [close]
(3)(Prereq: Admission to approved graduate program) Course focuses on the practice of managing talent by identifying and providing support for employees at the personal and organizational level. Emphasis will be on preparing students for roles as organizational managers and addressing associated people management challenges. This course examines stuffing, training and development, employee relations and retention, and personal development plans. [close]
Managerial Economics and Globalization [close]
(Prereq: CBAD 301) This course provides exposure to essential concepts related to working with and leading others in small groups and teams. The course will explore aspects of interpersonal dynamics including power, communication, trust, team decision making, and conflict. Students will practice organizing, leading and collaborating in a team environment. As a result this course will devote significant time to personal leadership development and the improvement of interpersonal skills, such as conflict management, active listening, and support communication. F, S. [close]
(Prereq: C or better in CBAD 301) (Coreq: MGMT 320 or permission of the instructor) This course enables a student to study emerging or important topics in entrepreneurship and innovation not covered in depth elsewhere. This includes areas of special interest to faculty or in an area of expertise. This can include but is not limited to service entrepreneurship, minority entrepreneurship, new venture fundraising, scientific product commercialization, and creative enterprise management. As needed. [close]
(Prereq: 54 or more hours, minimum GPA of 2.5, and approval of the Department Chair) The Management Internship is a supervised work experience within an organization's management function. Students must work a minimum of sixty (60) hours in the internship environment per credit hour earned. The specific work environment and student's job responsibilities must be approved in advance by the supervising faculty member. Students may receive from zero to twelve (0-12) credit hours for the Management Internship course, which may be repeated up to three (3) times for credit; however, students cannot earn more than a total of twelve (12) management internship credit hours over the course of a single undergraduate program and only six (6) credit hours may be applied toward the minimum credit hours required for a single Coastal Carolina University degree. Only three (3) credit hours can be applied toward the Management Major requirements. F,S,Su. [close]
(Prereq: CBAD 350 with minimum grade of C) A study of buying behavior, both consumer and industrial, and the marketing research process...includes psychological, social and economic influences on buying behavior, along with basic market research methods for analyzing those influences. F, S. [close]
The study of advertising and promotion from an integrated marketing communications perspective. Emphasis is given to advertising, sales promotion, direct marketing, personal selling, and public relations/publicity. [close]
(Prereq: CBAD 350 minimum grade C) The principles of salesmanship and their relationship to the management of a sales force in recruiting, selecting, training, compensating, controlling, evaluating, and motivating sales personnel. S. [close]
(Prereq: 54 or more hours, minimum GPA of 2.5, and approval of the Department Chair) The Marketing Internship is a supervised work experience within an organization's marketing function. The specific work environment and student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must work a minimum of sixty (60) hours in the internship environment per credit hour earned. Students may receive from zero to twelve (0-12) credit hours for the Marketing Internship course, which may be repeated up to three (3) times for credit; however, students cannot earn more than a total of twelve (12) business internship credit hours over the course of a single undergraduate program and only six (6) credit hours may be applied toward the minimum credit hours required for a single Coastal Carolina University degree. F,S,Su. [close]
Summer II 2018
(Prereq: ACCT 331 with minimum grade of C) Advanced financial accounting topics including earnings per share leases pensions, accounting for income taxes, preparation of cash flow statements, and financial statement analysis; partnership accounting topics include formation, operation, and liquidation. F. [close]
(3)(Prereq: ACCT 339) Introduction to the income taxation of business entities including sole proprietorships, partnerships, and corporations. Basic concepts of the federal income tax system, gross income, business deductions, property transactions, comparison of business entities, on-line tax research and tax return preparation. FS. [close]
(Prereq: UNIV 110) The financial accounting cycle with emphasis on using financial statements and budgets to initiate and assess business operation, preparation of financial statements, budgets, and business plan for a service and manufacturing company. F,S,Su. [close]
(Prereq: Grade of C or better in CBAD 201) Accounting for and reporting revenue and expense cycles; accounting for operations in a corporate environment, including job-order and standard costing of inventories; accounting for noncurrent assets, capital expenditure decisions, long-term debt, and capital stock. F,S,Su. [close]
(3)(=ENGL 290) The course examines methods of business communication with key stakeholders and provides practical applications for written, oral, and interpersonal communications. [close]
(3)(Prereq: a grade of C or better in UNIV 110, CSCI 110, and a grade of C or better in one of the following: MATH 138, MATH 130, MATH 132, or MATH 160) Basic methods of descriptive statistics and statistical inference; probability, hypothesis testing, and linear regression with an emphasis on decision making in business. Students who complete CBAD 291 may not receive credit for Psychology 225 or Statistics 201. F,S. [close]
(3) Survey of the basic principles of management with emphasis on social and behavioral issues, provides the basis for thinking about complex business situations in the framework of the management process. F,S,Su. [close]
A study of the marketing of goods and services, including legal, social, economic, and technological considerations; consumer behavior and target markets; product; pricing; promotion; channels of distribution, and development of marketing strategy. F, S. [close]
(3)(Prereq: a grade of C or better in CBAD 201, CBAD 291 or STAT 201, ECON 101 or ECON 201, and a C or better in one of the following: MATH 130, MATH 138, MATH 132, or MATH 160) Theoretical foundation of optimal financial policy with an emphasis on working capital, capital budgeting, financing, and dividend decisions and how they affect the valuation of the firm. F,S,Su. [close]
(3)(=HRTM 475)(Prereq: a grade of C or better in CBAD 292 and CBAD 301)(Coreq or prereq: CBAD 350 and CBAD 363) An introduction to the design, operation, and improvement of service, manufacturing, and distribution processes. The integration of operations management with other organizational functions to achieve strategic goals is discussed throughout the cours. F,S. [close]
(3)(Prereq: ECON 202 and CBAD 202)(Coreq or Prereq: CBAD 292, CBAD 301, CBAD 350, and CBAD 363) This course reviews key concepts from the pre-core courses in financial and managerial accounting, micro and macroeconomics and expands understanding of core courses in marketing, finance, and management. This course provides an appreciation for how accounting, finance, management and marketing principles work together in a business environment. A simulation will be used to assist in the application of basic concepts to a real world work environment. In this course, we emphasize thinking critically and ethically about complex problems and effective oral and written communication. F,S. [close]
(Prereq: A grade of C or better in CSCI 110 or equivalent and CBAD 301) A study of the use of information systems in business, emphasis is on the identification of practical, managerial, and ethical dilemmas related to the development, implementation, and use of information systems. [close]
(3)(Prereq: a grade of C or better in CBAD 301, CBAD 350, CBAD 363, and CBAD 373) This course focuses on how firms can create and sustain competitive advantage through strategic fit between the firm and its external environment. Particular attention will be paid to integrating the functional areas of the firm to engender a general management perspective. F,S. [close]
Designed to familiarize non-business majors with basic macro- and microeconomics models and selected economic problems ... not open to majors in Business Administration and Economics. F, S. [close]
(3) Designed to acquaint the student with the money management concepts necessary to exercise intelligent control over income and expenditures, topics considered include: budgeting, consumer protection, taxes, credit sources, types of insurance, real estate, stocks, bonds, estate planning and other uses of funds. Not open to students who have received credit for Business Administration 110. F,S,Su. [close]
(3)(Prereq: a grade of C or better in UNIV 110 or HONR 101, a grade of C or better in one of the following: MATH 130, MATH 132, MATH 138, or MATH 160, and a completion of 24 semester hours) Microeconomic analysis, basic definitions and concepts, mechanics of pricing fundamentals of American capitalism, national income economics, income and employment theory, and monetary and fiscal policy. F,S. [close]
(3)(Prereq: a grade of C or better in UNIV 110 or HONR 101, a grade of C or better in one of the following: MATH 130, MATH 132, MATH 138, or MATH 160, and a completion of 24 semester hours) Microeconomic analysis, theory of the firm, cost and output determination, marketing pricing, income distribution, and international economics. F,S,Su. [close]
(3) Explores the project management environment in business and technology today. Students will acquire new software skills and the methodology on how to successfully manage a project. The goal is to provide the student with a framework to understand the current issues and challenges of the project environment today as it applies to industry, software development, or service management. F [close]
(3) An interdisciplinary examination of the role of the corporation in the United States and the world over the long term. The relationship between the corporation and its constituencies is considered in the context of ethics, economics, and politics. [close]
Develops a multiple stakeholder approach to organizational change efforts directed toward the implementation of strategic goals in the context of defined strategies. The course emphasizes a focus on dynamic adaptation and organizational alignment areas that promote effective critical change paths and continuous improvement. The course utilizes project-based and experiential approaches to engage critical reflection by students of such efforts in the context of real and simulated environments. S [close]
(Prereq: CBAD 301, grade of C or better, and completion of 84 credit hours.) Skills and techniques for effective project management. Topics include project development, budget management, scheduling, quality control, and team building. [close]
(=HRTM 474)(Prereq: CBAD 301, minimum grade C; 84 credit hours) The systematic process through which managers regulate organizational activities to meet planned goals and standards of quality. Topics will include different types of quality control processes, total quality management, product and service quality techniques, and the uses of information technology for insuring quality. F,S [close]
(Prereq: CBAD 350 with minimum grade of C) A study of buying behavior, both consumer and industrial, and the marketing research process...includes psychological, social and economic influences on buying behavior, along with basic market research methods for analyzing those influences. F, S. [close]
(Prereq: CBAD 350) The course provides a thorough understanding of social media channels including social networking sites, online communities, forums, blogs, video-sharing sites, etc. Emphasis is placed on the use of these channels as part of an overlal marketing communication strategy. Specific topics adressed include targeting online customers through social media channels, effectiveness of social media marketing, and evaluation methods. F,S. [close]
The study of planning and conducting transactions across national borders for the purpose of satisfying a target market, including environmental factors such as law, politics, society, economy, and technology, as well as the development of international marketing strategy. S Prereq: Grade of C or better in Business Administration 350. [close]
(Prereq:Admission to the Wall College of Business and completion of Business Administration 351 and 357.) Analysis of case problems dealing with the development of strategies and plans for marketing consumer and industrial products. Topics include marketing organization, product, price, promotion, distribution, industry and sales forecasting and analysis of marketing costs. F,S. [close]
Fall 2018
(Prereq: completion of 54 semester hours) Introduction to sources of income tax law, basic concepts, property transactions, and research with consideration of filing status, exemptions, gross income, deductions, and computations leading to preparation of individual tax returns. [close]
(0-12)(Prereq: 54 or more hours, minimum GPA of 2.5, and approval of the Department Chair) The Accounting Internship is a supervised work experience in an accounting setting. The specific work environment and student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must work a minimum of sixty (60) hours in the internship environment per credit hour earned. Students may receive from zero to twelve (0-12) credit hours for the Accounting Internship course, which may be repeated up to three (3) times for credit; however, student cannot earn more than a total of twelve (12) accounting internship credit hours over the course of a single undergraduate program and only six (6) credit hours may be applied toward the minimum credit hours required for a single Coastal Carolina University degree. F,S,Su. [close]
(Q, Experiential Learning designation) This course provides a foundation of basic business concepts in the context of current issues and trends in a global organizational setting. All content areas of the College of Business are surveyed with an emphasis on the impacts of cultural differences on finance, accounting, management, and marketing practices. Differences in cultural norms and values are considered along with basic global social and economic institutions and the global economic and legal systems in which businesses operate. This course emphasizes thinking critically about ethics and sustainability as applied to global problems and communicating about these issues both in written and oral formats. F,S. [close]
(Prereq: UNIV 110) The financial accounting cycle with emphasis on using financial statements and budgets to initiate and assess business operation, preparation of financial statements, budgets, and business plan for a service and manufacturing company. F,S,Su. [close]
(Prereq: Grade of C or better in CBAD 201) Accounting for and reporting revenue and expense cycles; accounting for operations in a corporate environment, including job-order and standard costing of inventories; accounting for noncurrent assets, capital expenditure decisions, long-term debt, and capital stock. F,S,Su. [close]
The legal and judicial system, the law and business (tort, contracts, agency, business organizations), government and regulations, and government protection. (This course is not open to students who have received credit for Business Administration 347.) F, S. [close]
A study of the marketing of goods and services, including legal, social, economic, and technological considerations; consumer behavior and target markets; product; pricing; promotion; channels of distribution, and development of marketing strategy. F, S. [close]
(3)(Prereq: a grade of C or better in CBAD 201, CBAD 291 or STAT 201, ECON 101 or ECON 201, and a C or better in one of the following: MATH 130, MATH 138, MATH 132, or MATH 160) Theoretical foundation of optimal financial policy with an emphasis on working capital, capital budgeting, financing, and dividend decisions and how they affect the valuation of the firm. F,S,Su. [close]
(3)(=HRTM 475)(Prereq: a grade of C or better in CBAD 292 and CBAD 301)(Coreq or prereq: CBAD 350 and CBAD 363) An introduction to the design, operation, and improvement of service, manufacturing, and distribution processes. The integration of operations management with other organizational functions to achieve strategic goals is discussed throughout the cours. F,S. [close]
(3)(Prereq: ECON 202 and CBAD 202)(Coreq or Prereq: CBAD 292, CBAD 301, CBAD 350, and CBAD 363) This course reviews key concepts from the pre-core courses in financial and managerial accounting, micro and macroeconomics and expands understanding of core courses in marketing, finance, and management. This course provides an appreciation for how accounting, finance, management and marketing principles work together in a business environment. A simulation will be used to assist in the application of basic concepts to a real world work environment. In this course, we emphasize thinking critically and ethically about complex problems and effective oral and written communication. F,S. [close]
(Prereq: A grade of C or better in CSCI 110 or equivalent and CBAD 301) A study of the use of information systems in business, emphasis is on the identification of practical, managerial, and ethical dilemmas related to the development, implementation, and use of information systems. [close]
Building on students' knowledge of statistics and elementary data analysis, the course focuses on definition of the research problem, sampling and data collection, entry and storage of data, application of appropriate analysis techniques to test assumptions and hypotheses, and reporting and interpretation of results. [close]
(1-6) An applied research project in the student's discipline or area of special interest. Requires presentation of research results orally and in writing. [close]
Designed to familiarize non-business majors with basic macro- and microeconomics models and selected economic problems ... not open to majors in Business Administration and Economics. F, S. [close]
(3) Designed to acquaint the student with the money management concepts necessary to exercise intelligent control over income and expenditures, topics considered include: budgeting, consumer protection, taxes, credit sources, types of insurance, real estate, stocks, bonds, estate planning and other uses of funds. Not open to students who have received credit for Business Administration 110. F,S,Su. [close]
(3)(Prereq: a grade of C or better in UNIV 110 or HONR 101, a grade of C or better in one of the following: MATH 130, MATH 132, MATH 138, or MATH 160, and a completion of 24 semester hours) Microeconomic analysis, basic definitions and concepts, mechanics of pricing fundamentals of American capitalism, national income economics, income and employment theory, and monetary and fiscal policy. F,S. [close]
(3)(Prereq: a grade of C or better in UNIV 110 or HONR 101, a grade of C or better in one of the following: MATH 130, MATH 132, MATH 138, or MATH 160, and a completion of 24 semester hours) Microeconomic analysis, theory of the firm, cost and output determination, marketing pricing, income distribution, and international economics. F,S,Su. [close]
(Prereq: 54 or more credit hours, minimum GPA of 2.5 and approval of the Department Chair) The Economics Internship is a supervised work experience in the field of economics. The specific work environment and student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must work a minimum of sixty (60) hours in the internship environment per credit hour earned. Students may receive from zero to twelve (0-12) credit hours for the Economics Internship course, which may be repeated up to three (3) times for credit; however, students cannot earn more than a total of twelve (12) economics internship credit hours over the course of a single undergraduate program and only six (6) credit hours may be applied toward the minimum credit hours required for a single Coastal Carolina University degree. F,S,Su. [close]
(0-3) This is an exam preparation course covering topics related to the General Securities Registered Representative Exam (Series 7). This course will expose students to topics currently covered by the Series 7 examination including (but not limited to) corporate, equity/fixed-income securities, local/state/federal government, securities, derivative securities, and investment company products. This course is not affiliated with FINRA, the Series 7, exam provider, and does not exempt students from the examination eligibility requirements. May be repeated for up to 6 credits. Pass/Fail grading only. F, S. [close]
(Prereq: A grade of C or better in FIN 301) Introduction to the concepts of risk and its management through the use of insurance. The student will become familiar with different types of risks and the solutions that are delivered by various organizations. F. [close]
(Prereq: 54 or more hours, minimum GPA of 2.5, and approval of the Department Chair) The Finance Internship is a supervised work experience in a financial setting. The specific work environment and student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must work a minimum of sixty (60) hours in the internship environment per credit hour earned. Students may receive from zero to twelve (0-12) credit hours for the Finance Internship course, which may be repeated up to three (3) times for credit; however, students cannot earn more than a total of twelve (12) finance internship credit hours over the course of a single undergraduate program and only six (6) credit hours may be applied toward the minimum credit hours required for a single Coastal Carolina University degree. F,S,Su. [close]
(=CBAD 393)A study of the use of information systems in business, emphasis is on the identification of practical, managerial, and ethical dilemmas related to the development, implementation, and use of information systems. [close]
(=MGMT 481)Methods required to produce and deliver goods and services so that informal cause and effect analysis of quality can be performed. [close]
Course focuses on the practice of managing organizations and their people with a focus on the practical application of leadership at the interpersonal and organizational level. Emphasis will be on preparing students for roles as organizational leaders. This course will examine leadership styles, leadership strategies, and the influence process for managing change in organizations.F,S. [close]
An advanced case course focusing on financial theory and techniques for the analysis and solution of financial problems dealing with valuation theory and investment, financing, and dividend decisions. F [close]
Emphasizes analytical decision making within the functional areas of marketing giving the student an integrated view of marketing's role in an organization. S [close]
(3) Understanding the nature and structure of the legal and ethical environment of society as it impacts management decisions making the execution of business strategies. [close]
This graduate course provides students with overviews of current topics of interest to entrepreneurs, small business owners, those interested in growing organizations. Current academic work that supports specific recommendations about those current topics are used to increase generalizable understanding. Topic areas may vary widely and reflect either current hot issues facing entrepreneurs and those interested in growing organizations from popular press sources or current research and practices in the area. [close]
(Prereq: CBAD 301) This course presents how human resources contribute to organizational performance. The course examines how human behavior theories about personality, perception, conflict management, and motivation influence the development of human resource systems for staffing, evaluating, and rewarding people. Students will develop interpersonal and technical competencies to improve their workforce readiness. F, S. [close]
(=HRTM 474)(Prereq: CBAD 301, minimum grade C; 84 credit hours) The systematic process through which managers regulate organizational activities to meet planned goals and standards of quality. Topics will include different types of quality control processes, total quality management, product and service quality techniques, and the uses of information technology for insuring quality. F,S [close]
(Prereq: CBAD 350 with minimum grade of C) A study of buying behavior, both consumer and industrial, and the marketing research process...includes psychological, social and economic influences on buying behavior, along with basic market research methods for analyzing those influences. F, S. [close]
(Prereq: Minimum grade of C in CBAD 291 and CBAD 350) Case problems and field projects in the application of marketing research methodology ... topics includes problem diagnosis, research design, questionnaire preparation, sampling plans, and the collection, analysis, and interpretation of data. F. [close]
Emphasizes the specific activities required of managing a retail outlet such as research, store location, organization, merchandise planning and management, promotion and advertising, pricing policies, and creating, integrating and controlling the retail strategy. S. [close]
(Prereq: Enrollment in Cooperative Golf Management Program) Designed to introduce principles of turfgrass management to the student interested in pursuing a career as a general manager or golf professional at a golf course...topics include turfgrass selection, mowing, fertilization, irrigation, supplementary cultural practices, and management of turfgrass pests. (Course to be taken through Horry-Georgetown Technical College) [close]
(2)(Prereq: Acceptance into the PGA Golf Management Program and Successful completion of PGMP 302) This course fulfills the learning objectives outlined in the PGA's Level 3 curriculum. The course will primarily focus on Advanced Teaching, Player Development Programs & Teaching Business and Golf Club Fitting. F,S. [close]
(Restricted to PGA Golf students)(Preq: PGMP 401) This course fulfills the learning objectives outlined in the PGA's Level 3 curriculum. This course builds on Level 1 and Level 2 courses and emphasizes the integration of learning, teaching, and the performance elements of the game of golf. Topics include Career Enhancement, Supervising and Delegating, Human Resources, Food and Beverage Control, Advanced Teaching, and Player Development Programs. S. [close]
Winter 18
No Courses found for WinterSpring 19
(Prereq: CBAD 202 with minimum grade of C) Cost accounting for manufacturing operations. Topics include cost-volume profit analysis, job-order, standard costing; budgeting, and decision making under uncertainty. F. [close]
(0-12)(Prereq: 54 or more hours, minimum GPA of 2.5, and approval of the Department Chair) The Accounting Internship is a supervised work experience in an accounting setting. The specific work environment and student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must work a minimum of sixty (60) hours in the internship environment per credit hour earned. Students may receive from zero to twelve (0-12) credit hours for the Accounting Internship course, which may be repeated up to three (3) times for credit; however, student cannot earn more than a total of twelve (12) accounting internship credit hours over the course of a single undergraduate program and only six (6) credit hours may be applied toward the minimum credit hours required for a single Coastal Carolina University degree. F,S,Su. [close]
(Q, Experiential Learning designation) This course provides a foundation of basic business concepts in the context of current issues and trends in a global organizational setting. All content areas of the College of Business are surveyed with an emphasis on the impacts of cultural differences on finance, accounting, management, and marketing practices. Differences in cultural norms and values are considered along with basic global social and economic institutions and the global economic and legal systems in which businesses operate. This course emphasizes thinking critically about ethics and sustainability as applied to global problems and communicating about these issues both in written and oral formats. F,S. [close]
(Prereq: UNIV 110) The financial accounting cycle with emphasis on using financial statements and budgets to initiate and assess business operation, preparation of financial statements, budgets, and business plan for a service and manufacturing company. F,S,Su. [close]
(Prereq: Grade of C or better in CBAD 201) Accounting for and reporting revenue and expense cycles; accounting for operations in a corporate environment, including job-order and standard costing of inventories; accounting for noncurrent assets, capital expenditure decisions, long-term debt, and capital stock. F,S,Su. [close]
(3) Survey of the basic principles of management with emphasis on social and behavioral issues, provides the basis for thinking about complex business situations in the framework of the management process. F,S,Su. [close]
The legal and judicial system, the law and business (tort, contracts, agency, business organizations), government and regulations, and government protection. (This course is not open to students who have received credit for Business Administration 347.) F, S. [close]
A study of the marketing of goods and services, including legal, social, economic, and technological considerations; consumer behavior and target markets; product; pricing; promotion; channels of distribution, and development of marketing strategy. F, S. [close]
(3)(Prereq: a grade of C or better in CBAD 201, CBAD 291 or STAT 201, ECON 101 or ECON 201, and a C or better in one of the following: MATH 130, MATH 138, MATH 132, or MATH 160) Theoretical foundation of optimal financial policy with an emphasis on working capital, capital budgeting, financing, and dividend decisions and how they affect the valuation of the firm. F,S,Su. [close]
(3)(=HRTM 475)(Prereq: a grade of C or better in CBAD 292 and CBAD 301)(Coreq or prereq: CBAD 350 and CBAD 363) An introduction to the design, operation, and improvement of service, manufacturing, and distribution processes. The integration of operations management with other organizational functions to achieve strategic goals is discussed throughout the cours. F,S. [close]
(Prereq: A grade of C or better in CSCI 110 or equivalent and CBAD 301) A study of the use of information systems in business, emphasis is on the identification of practical, managerial, and ethical dilemmas related to the development, implementation, and use of information systems. [close]
(1-6) Written contract between student and instructor, and approved by the Dean. A maximum of 15 semester hours of Business Administration 399 and 499 combined may be taken. Can be repeated up to three (3) times. [close]
(1-6) An applied research project in the student's discipline or area of special interest. Requires presentation of research results orally and in writing. [close]
Designed to familiarize non-business majors with basic macro- and microeconomics models and selected economic problems ... not open to majors in Business Administration and Economics. F, S. [close]
(3) Designed to acquaint the student with the money management concepts necessary to exercise intelligent control over income and expenditures, topics considered include: budgeting, consumer protection, taxes, credit sources, types of insurance, real estate, stocks, bonds, estate planning and other uses of funds. Not open to students who have received credit for Business Administration 110. F,S,Su. [close]
(3)(Prereq: a grade of C or better in UNIV 110 or HONR 101, a grade of C or better in one of the following: MATH 130, MATH 132, MATH 138, or MATH 160, and a completion of 24 semester hours) Microeconomic analysis, basic definitions and concepts, mechanics of pricing fundamentals of American capitalism, national income economics, income and employment theory, and monetary and fiscal policy. F,S. [close]
(3)(Prereq: a grade of C or better in UNIV 110 or HONR 101, a grade of C or better in one of the following: MATH 130, MATH 132, MATH 138, or MATH 160, and a completion of 24 semester hours) Microeconomic analysis, theory of the firm, cost and output determination, marketing pricing, income distribution, and international economics. F,S,Su. [close]
(Prereq: 54 or more credit hours, minimum GPA of 2.5 and approval of the Department Chair) The Economics Internship is a supervised work experience in the field of economics. The specific work environment and student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must work a minimum of sixty (60) hours in the internship environment per credit hour earned. Students may receive from zero to twelve (0-12) credit hours for the Economics Internship course, which may be repeated up to three (3) times for credit; however, students cannot earn more than a total of twelve (12) economics internship credit hours over the course of a single undergraduate program and only six (6) credit hours may be applied toward the minimum credit hours required for a single Coastal Carolina University degree. F,S,Su. [close]
Principles and practices in real estate finance focusing on institutions, instruments, and determinants of terms and availability of credit ... topics include interest and yield mechanics, cashflow analysis, risk analysis, and various loan strategies or packages. [close]
(Prereq: HRTM 101) The Introductory Resort Tourism Internship is a supervised work experience, for non-resort tourism management majors, in which students are employed in an entry-level position within the context of the resort tourism industry. The specific work environment and student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must work a minimum of 240 hours in the internship environment. May be repeated one time for additional credit (6 credits maximum); however, the experience must vary in some substantive way (e.g. gaining experience with a different employer or with a different job description); repeat enrollment must be approved in advance by the Director of the Wall Center for Excellence. F, S, Su. [close]
Course provides students with concepts, techniques and tools to analyze, and improve core operational capabilities, and apply them to a broad range of industries. This focus is then expanded to include effective supply chain strategies for companies that operate globally, with an emphasis on how to plan and integrate supply chain components into a coordinated system. Topics covered include production planning & control, inventory management techniques, logistical considerations, procurement & global sourcing considerations, risk pooling, quality management, process design, integrated planning and collaboration, and information sharing.S [close]
An advanced case course focusing on financial theory and techniques for the analysis and solution of financial problems dealing with valuation theory and investment, financing, and dividend decisions. F [close]
Teaches students a variety of professional skills necessary to effectively run a business. This will be achieved through a computer simulation that will require students to call upon a variety of abilities in order to successfully complete the project. S [close]
Analysis of marketing problems of business firms and other types of organizations through readings and case studies. Attention focuses on the influence of the market place and the marketing environment on marketing decision making; the determination of the organization's products, prices, channels, and communication strategies; and the organization's system for planning and controlling its marketing effort. Special attention is focused on the marketing of services. S [close]
Develops a multiple stakeholder approach to organizational change efforts directed toward the implementation of strategic goals in the context of defined strategies. The course emphasizes a focus on dynamic adaptation and organizational alignment areas that promote effective critical change paths and continuous improvement. The course utilizes project-based and experiential approaches to engage critical reflection by students of such efforts in the context of real and simulated environments. S [close]
(Prereq: CBAD 301) This course presents how human resources contribute to organizational performance. The course examines how human behavior theories about personality, perception, conflict management, and motivation influence the development of human resource systems for staffing, evaluating, and rewarding people. Students will develop interpersonal and technical competencies to improve their workforce readiness. F, S. [close]
(Prereq: CBAD 301 with a grade of C or better) This course enables students to consider the full set of business issues that exist in a business start-up and the appropriate analyses to complete a business plan proposal. Students will learn the tools and processes needed to create a business plan, what needs to be included in the business plan, why, and for whom. Students will evaluate the feasibility of an opportunity, determine preliminary marketing and financial management plans an design an organization to fit its business model., As part of building the business plan, this class will focus on communicating new ideas to a professional audience that may include potential investors, lenders, and customers. F,S. [close]
(=HRTM 474)(Prereq: CBAD 301, minimum grade C; 84 credit hours) The systematic process through which managers regulate organizational activities to meet planned goals and standards of quality. Topics will include different types of quality control processes, total quality management, product and service quality techniques, and the uses of information technology for insuring quality. F,S [close]
(Prereq: CBAD 350 with minimum grade of C) A study of buying behavior, both consumer and industrial, and the marketing research process...includes psychological, social and economic influences on buying behavior, along with basic market research methods for analyzing those influences. F, S. [close]
(Prereq: Minimum grade of C in CBAD 291 and CBAD 350) Case problems and field projects in the application of marketing research methodology ... topics includes problem diagnosis, research design, questionnaire preparation, sampling plans, and the collection, analysis, and interpretation of data. F. [close]
(Prereq: A grade of C or better in CBAD 350, COMM 101, JOUR 201, HPRO 350, ARTD 201 or BSHA 305) This course provides a basic introduction to the planning and execution of advertising and promotion in the context of marketing goals and objectives. It offers a clear and comprehensive examination of the roles that marketing practitioners play from three perspectives including: 1) from a firm's marketing/advertising/public relations department; 2) the firm's advertising agency of record, and 3)from the perspective of the media executives who provide the bridge from the company's products to its target audience via its selling propositions. It combines information from marketing communications, psychology, sociology, anthropology, and other social science research as it relates to the practice of advertising. F. null [close]
Emphasizes the specific activities required of managing a retail outlet such as research, store location, organization, merchandise planning and management, promotion and advertising, pricing policies, and creating, integrating and controlling the retail strategy. S. [close]
(Prereq: CBAD 350) The course provides a thorough understanding of social media channels including social networking sites, online communities, forums, blogs, video-sharing sites, etc. Emphasis is placed on the use of these channels as part of an overlal marketing communication strategy. Specific topics adressed include targeting online customers through social media channels, effectiveness of social media marketing, and evaluation methods. F,S. [close]
(Prereq:Admission to the Wall College of Business and completion of Business Administration 351 and 357.) Analysis of case problems dealing with the development of strategies and plans for marketing consumer and industrial products. Topics include marketing organization, product, price, promotion, distribution, industry and sales forecasting and analysis of marketing costs. F,S. [close]
(Prereq: 54 or more hours, minimum GPA of 2.5, and approval of the Department Chair) The Marketing Internship is a supervised work experience within an organization's marketing function. The specific work environment and student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must work a minimum of sixty (60) hours in the internship environment per credit hour earned. Students may receive from zero to twelve (0-12) credit hours for the Marketing Internship course, which may be repeated up to three (3) times for credit; however, students cannot earn more than a total of twelve (12) business internship credit hours over the course of a single undergraduate program and only six (6) credit hours may be applied toward the minimum credit hours required for a single Coastal Carolina University degree. F,S,Su. [close]
(Prereq: Enrollment in Cooperative Golf Management Program) Designed to introduce principles of turfgrass management to the student interested in pursuing a career as a general manager or golf professional at a golf course...topics include turfgrass selection, mowing, fertilization, irrigation, supplementary cultural practices, and management of turfgrass pests. (Course to be taken through Horry-Georgetown Technical College) [close]