Business
The courses below are offered online in the term indicated. Click any course title to read the official description. For enrollment data and section availability, search WebAdvisor.
Term schedules are listed on the University Academic Calendar. All incoming students must APPLY to the university before registering. Undergraduate students apply here. Graduate students apply here.
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Online Courses
Spring 2021
Accounting Internship
(0-12)(Prereq: 54 or more hours, minimum GPA of 2.5, and approval of the Department Chair) The Accounting Internship is a supervised work experience in an accounting setting. The specific work environment and student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must work a minimum of sixty (60) hours in the internship environment per credit hour earned. Students may receive from zero to twelve (0-12) credit hours for the Accounting Internship course, which may be repeated up to three (3) times for credit; however, student cannot earn more than a total of twelve (12) accounting internship credit hours over the course of a single undergraduate program and only six (6) credit hours may be applied toward the minimum credit hours required for a single Coastal Carolina University degree. F,S,Su.
Intro to Global Business
(Q, Experiential Learning designation) This course provides a foundation of basic business concepts in the context of current issues and trends in a global organizational setting. All content areas of the College of Business are surveyed with an emphasis on the impacts of cultural differences on finance, accounting, management, and marketing practices. Differences in cultural norms and values are considered along with basic global social and economic institutions and the global economic and legal systems in which businesses operate. This course emphasizes thinking critically about ethics and sustainability as applied to global problems and communicating about these issues both in written and oral formats. F,S.
Financial Accounting
(3 credits)(Prereq: A grade of 'C' or better in UNIV*100) The financial accounting cycle with emphasis on using financial statements and budgets to initiate and assess business operation, preparation of financial statements, budgets, and business plan for a service and manufacturing company. F,S
Managerial Accounting
(Prereq: Grade of C or better in CBAD 201) Accounting for and reporting revenue and expense cycles; accounting for operations in a corporate environment, including job-order and standard costing of inventories; accounting for noncurrent assets, capital expenditure decisions, long-term debt, and capital stock. F,S,Su.
Business Statistics
(3 credits)(Prereq: A grade of 'C' or better in UNIV*110, CSCI*110, and a grade of 'C' or better in one of the following: MATH*138, MATH*130, MATH*130B, MATH*132, MATH*160 or MATH*160B) Basic methods of descriptive statistics and statistical inference; probability, hypothesis testing, and linear regression with an emphasis on decision making in business. Students who complete CBAD*291 may not receive credit for PSYC*225 or STAT*201. F,S
Decision Analysis
(Prereq: Grade of C or better in CBAD 291) Emphasis on logical/rational decision making using Microsoft Excel to implement decision support models and techniques to solve real world problems. Topics include modeling of risk and uncertainty, forecasting, and constrained resource optimization. F, S.
Internship Experience
(Prereq: CBAD 120) Internship Experience is a supervised work experience in a business setting. The specific work environment and a student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to establish specific learning goals, keep track of their hours and/or activities, complete a final project or reflective essay regarding the experience, and will have their performance evaluated by their workplace supervisor. Students must work a minimum of sixty (60) hours in the internship environment per credit hour earned. Students may receive from zero to twelve (0-12) credit hours for the Internship Experience course. F, S, Su.
Management and Organizations
(3) Survey of the basic principles of management with emphasis on social and behavioral issues, provides the basis for thinking about complex business situations in the framework of the management process. F,S,Su.
Legal Environment of Business
(3 credits) The legal and judicial system, the law and business (tort, contracts, agency, business organizations), government and regulations, and government protection. F,S
Marketing
A study of the marketing of goods and services, including legal, social, economic, and technological considerations; consumer behavior and target markets; product; pricing; promotion; channels of distribution, and development of marketing strategy. F, S.
Business Finance
(3 credits)(Prereq: A grade of 'C' or better in CBAD*201, CBAD*291 or STAT*201, ECON*101 or ECON*201, and a grade of 'C' or better in one of the following: MATH*130, MATH*130B, MATH*132, MATH*138, MATH*160, or MATH*160B) Theoretical foundation of optimal financial policy with an emphasis on working capital, capital budgeting, financing, and divided decisions and how they affect the valuation of the firm. F,S,Su
Operations Management
(3)(=HRTM*364)(Prereq: a grade of C or better in CBAD*292)(Coreq/prereq: CBAD*301) An introduction to the design, operation, and improvement of service, manufacturing, and distribution processes. The integration of operations management with other organizational functions to achieve strategic goals is discussed throughout the course. F,S,Su
Business Integration & Appl
(3)(Prereq: ECON 202 and CBAD 202)(Coreq or Prereq: CBAD 292, CBAD 301, CBAD 350, and CBAD 363) This course reviews key concepts from the pre-core courses in financial and managerial accounting, micro and macroeconomics, and expands understanding of core courses in marketing, finance, and management. This course provides an appreciation for how accounting, finance, management and marketing principles work together in a business environment. In this course we emphasize thinking critically and ethically about complex problems and effetive oral and written communication. F,S
Management Information Systems
(=HRTM*393)(Prereq: A grade of C or better in CBAD 301) A study of the use of information systems in business, emphasis is on the identification of practical, managerial, and ethical dilemmas related to the development, implementation, and use of information systems.
Strategic Management
(3)(Prereq: a grade of C or better in CBAD 301, CBAD 350, CBAD 363, and CBAD 373) This course focuses on how firms can create and sustain competitive advantage through strategic fit between the firm and its external environment. Particular attention will be paid to integrating the functional areas of the firm to engender a general management perspective. F,S.
Graduate Intern in Business
(1-6 credits)(Prereq: Permission of M.B.A. Director) Supervised work experience involving a research component and responsibilities commesurate with graduate-level work. Minimum ob 60 hours per credit of internship; a research project is required. Open to MBA students who have demonstrated professionalism. F,S,Su
Survey of Economics
Designed to familiarize non-business majors with basic macro- and microeconomics models and selected economic problems ... not open to majors in Business Administration and Economics. F, S.
Macroeconomics
(3 credits)(Prereq: A grade of 'C' or better in UNIV*110 or HONR*101; a grade of 'C' or better in one of the following: MATH*130, MATH*130B, MATH*132, MATH*138, MATH*160, or MATH*160B and completion of 24 semester hours) Microeconomic analysis, basic definitions and concepts, mechanics of pricing fundamentals of American capitalism, national income economics, income and employment theory, and monetary and fiscal policy. F,S.
Microeconomics
(3 credits)(Prereq: A grade of 'C' or better in UNIV*110 or HONR*101; a grade of 'C' or better in one of the following: MATH*130, MATH*130B, MATH*132, MATH*138, MATH*160, or MATH*160B; and completion of 24 semester hours) Microeconomic analysis, theory of the firm, cost and output determination, marketing pricing, income distribution, and international economics. F,S,Su.
Economics Internship
(Prereq: 54 or more credit hours, minimum GPA of 2.5 and approval of the Department Chair) The Economics Internship is a supervised work experience in the field of economics. The specific work environment and student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must work a minimum of sixty (60) hours in the internship environment per credit hour earned. Students may receive from zero to twelve (0-12) credit hours for the Economics Internship course, which may be repeated up to three (3) times for credit; however, students cannot earn more than a total of twelve (12) economics internship credit hours over the course of a single undergraduate program and only six (6) credit hours may be applied toward the minimum credit hours required for a single Coastal Carolina University degree. F,S,Su.
Investment Analysis
(3)(Prereq: a grade of C or better in FIN 301) Financial theory and techniques for overall investment analysis. Conceptual and analytical framework for formulating investment policies and analyzing securities. F,S.
Financial Inst & Markets
(3 credits)(Prereq: A grade of 'C' or better in FIN*301) Principal institutions and markets comprising the financial system; their roles in short-term, long-term and equity financing, interest rate determination and capital formation; interrelationships between domestic and international financial markets; government policy objectives and regulations as influences on the financial system. F,S
Business & Financial Analysis
(3 credits)(Prereq: A grade of 'C' or better in FIN*301) The analysis of profitability and viability of a commercial enterprise. Primary focus given to the analysis of a firm's accounting practices and financial statements from the framework of overall business anaylsis. F,S
Real Estate Finance & Invest
Principles and practices in real estate finance focusing on institutions, instruments, and determinants of terms and availability of credit ... topics include interest and yield mechanics, cashflow analysis, risk analysis, and various loan strategies or packages.
Finance Internship
(Prereq: 54 or more hours, minimum GPA of 2.5, and approval of the Department Chair) The Finance Internship is a supervised work experience in a financial setting. The specific work environment and student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must work a minimum of sixty (60) hours in the internship environment per credit hour earned. Students may receive from zero to twelve (0-12) credit hours for the Finance Internship course, which may be repeated up to three (3) times for credit; however, students cannot earn more than a total of twelve (12) finance internship credit hours over the course of a single undergraduate program and only six (6) credit hours may be applied toward the minimum credit hours required for a single Coastal Carolina University degree. F,S,Su.
Guest Service I
(1)(Prereq: HRTM 101) The Guest Services I internship is a supervised work experience in which students are employed in a "heart-of-the-house" or support function within the context of the resort tourism industry. The specific work environment and student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must work a minimum of 240 hours in the internship environment. F,S,Su.
Guest Services
(1-3 credits)(Co-req: HRTM 101) The Guest Services Internship is a supervised work experience in which students are employed in an approved hospitality- or tourism- related setting for at least 130 and up to 390 work hours (130 hours per academic credit). Students are required to establish learning goals, answer weekly journal questions about their experience, and will be evaluated by their workplace supervisor. Students may receive from one to three (1-3) credit hours for the Guest Services Internship course, which may be repeated two (2) times to satisfy the three (3) required credits of internship experience for the HRTM major. F,S,Su.
Resort Operations Management
(3)(=CBAD*364)(Prereq: a grade of C or better in CBAD*292)(Coreq/prereq: CBAD*301) A study of the interactions among organizational resources used in some combination to provide resort-tourism products and services. Special attention is given to decision making using conventional and quantitative tools and techniques within the the context of a resort-tourism setting. F,S
Conventions & Event Management
The course provides information on systems, technologies, and organizations in the meetings, expositions, events, and convention (MEEC) industry. S.
The Service Experience
(3 credits)(Prereq: HRTM*101 or HRTM*150) This course covers the unique principles of managing and marketing the guest service experience. Students develop an in-depth understanding of service design, service quality, value co-creation, service culture and environment, employee training and motivation, planning and delivery of guest services, and service failure and recovery. F,S
Management Information Systems
(=CBAD*393)(3 credits)(Prereq: A grade of 'C' or better in CBAD*301) A study of the use of information systems in business, emphasis is on the identification of practical, managerial, and ethical dilemmas related to the development, implementation, and use of information systems. F,S
Quality Process Management
(=MGMT 481)Methods required to produce and deliver goods and services so that informal cause and effect analysis of quality can be performed.
Resort Management Training
(1-6 credits)(Prereq: HRTM*230 or HRTM*280; or permission from the department chair or WCOB Career Services Director) The Management Training Internship is a supervised work experience in which students are employed up to 780 work hours (130 hours per academic credit). Students are tasked with learning and applying the management systems utilized by a hospitality or tourism organization. Students are required to establish learning goals, answer weekly journal questions about their experience, and will be evaluated by their workplace supervisor. Students may receive from one to six (1-6) credit hours for the Management Training Internship and the course may be repeated two (2) times for a total of six (6) credits. However, students cannot earn more than a total of nine (9) HRTM internship credit hours over the course of a single undergraduate program, including those earned from HRTM*230 or HRTM*280, and only nine (9) credit hours may be applied toward the minimum credit hours required for a single Coastal Carolina University degree. F,S,Su
Oper & Globl Supply Chain Mgmt
Course provides students with concepts, techniques and tools to analyze, and improve core operational capabilities, and apply them to a broad range of industries. This focus is then expanded to include effective supply chain strategies for companies that operate globally, with an emphasis on how to plan and integrate supply chain components into a coordinated system. Topics covered include production planning & control, inventory management techniques, logistical considerations, procurement & global sourcing considerations, risk pooling, quality management, process design, integrated planning and collaboration, and information sharing.S
Leadership
Course focuses on the practice of managing organizations and their people with a focus on the practical application of leadership at the interpersonal and organizational level. Emphasis will be on preparing students for roles as organizational leaders. This course will examine leadership styles, leadership strategies, and the influence process for managing change in organizations.F,S.
Financial Management
An advanced case course focusing on financial theory and techniques for the analysis and solution of financial problems dealing with valuation theory and investment, financing, and dividend decisions. F
Managerial Economics
(3) Students will be engaged in graduate-level microeconomic analysis, including pricing strategies, consumer theory, industry concentration, and profit-maximizing behavior. S,Su.
Marketing Strategy
Emphasizes analytical decision making within the functional areas of marketing giving the student an integrated view of marketing's role in an organization. S
Real Estate Market Analysis
(3) Analysis of core real estate concepts, property market fundamentals, and the economic, legal, and financial institutions affecting real estate transactions and operations. Applications of shift-share analysis, hedonic price analysis, and other tools of urban and real estate market analysis. F,S,Su
Managerial Resp & the Law
(3) Understanding the nature and structure of the legal and ethical environment of society as it impacts management decisions making the execution of business strategies.
Sustainability & Social Respon
(3) An interdisciplinary examination of the role of the corporation in the United States and the world over the long term. The relationship between the corporation and its constituencies is considered in the context of ethics, economics, and politics.
Healthcare Quality Management
(3) (Prereq:MBA 670) This course covers all aspects of healthcare quality management,emphasizing real world application of concepts, a "system approach to healthcare quality, and team problem solving that are required for high quality patient care. S
Hlthcre Financial Decision Mkg
(3) This course is intended to improve decision makers' understanding and use of financial information in the healthcare industry. Its aim is to make the language of healthcare finance understandable and relevant for decision makers in the healthcare industry. It will focus on operational management of clinical services, including estimating costs and profits, planning and budgeting, using metrics to monitor operations, developing successful financial strategies, and working with financial statements. It also includes developing an understanding of healthcare reform initiatives. F
Global Strategy
Develops a multiple stakeholder approach to organizational change efforts directed toward the implementation of strategic goals in the context of defined strategies. The course emphasizes a focus on dynamic adaptation and organizational alignment areas that promote effective critical change paths and continuous improvement. The course utilizes project-based and experiential approaches to engage critical reflection by students of such efforts in the context of real and simulated environments. S
Managing Human Capital
(Prereq: CBAD 301) This course presents how human resources contribute to organizational performance. The course examines how human behavior theories about personality, perception, conflict management, and motivation influence the development of human resource systems for staffing, evaluating, and rewarding people. Students will develop interpersonal and technical competencies to improve their workforce readiness. F, S.
Initiat of New Bus Enterprise
(Prereq: CBAD 301 with a grade of C or better) This course enables students to consider the full set of business issues that exist in a business start-up and the appropriate analyses to complete a business plan proposal. Students will learn the tools and processes needed to create a business plan, what needs to be included in the business plan, why, and for whom. Students will evaluate the feasibility of an opportunity, determine preliminary marketing and financial management plans an design an organization to fit its business model., As part of building the business plan, this class will focus on communicating new ideas to a professional audience that may include potential investors, lenders, and customers. F,S.
Retain Tlnt Max Value Hmn Cpt
(3)(Prereq: MGMT 308) This course examines processes and practices associated with retaining employees in light of an organization's strategic goals and objectives, including development and implementation of a total rewards system ensuring workplace safety and managing employee rights. Topics addressed include compensation, benefits, workplace safety, workplace violence, employee relations and labor relations. F,S.
Competing in Foreign Markets
(3)(Prereq: CBAD 301) This course focuses on why, where, and how firms choose to enter and compete in foreign markets. The role of the geographical, economic, cultural, and institutional environments in foreign market entry and competition will be addressed. Particular attention will also be paid to the ethical dilemmas presented by operating internationally. F.
Quality Process Management
(=HRTM 474)(3 credits)(Prereq: A grade of 'C' or better in CBAD*301) The systematic process through which managers regulate organizational activities to meet planned goals and standards of equity. Topics will include different types of quality control processes, total quality management, product and service quality techniques, and the usees of information technology for insuring quality. F,S
Management Internship
(Prereq: 54 or more hours, minimum GPA of 2.5, and approval of the Department Chair) The Management Internship is a supervised work experience within an organization's management function. Students must work a minimum of sixty (60) hours in the internship environment per credit hour earned. The specific work environment and student's job responsibilities must be approved in advance by the supervising faculty member. Students may receive from zero to twelve (0-12) credit hours for the Management Internship course, which may be repeated up to three (3) times for credit; however, students cannot earn more than a total of twelve (12) management internship credit hours over the course of a single undergraduate program and only six (6) credit hours may be applied toward the minimum credit hours required for a single Coastal Carolina University degree. Only three (3) credit hours can be applied toward the Management Major requirements. F,S,Su.
Consumer Market Analysis
(Prereq: CBAD 350 with minimum grade of C) A study of buying behavior, both consumer and industrial, and the marketing research process...includes psychological, social and economic influences on buying behavior, along with basic market research methods for analyzing those influences. F, S.
Marketing Research
(Prereq: Minimum grade of C in CBAD 291 and CBAD 350) Case problems and field projects in the application of marketing research methodology ... topics includes problem diagnosis, research design, questionnaire preparation, sampling plans, and the collection, analysis, and interpretation of data. F.
Advertising
(Prereq: A grade of C or better in CBAD 350, COMM 101, JOUR 201, HPRO 350, ARTD 201 or BSHA 305) This course provides a basic introduction to the planning and execution of advertising and promotion in the context of marketing goals and objectives. It offers a clear and comprehensive examination of the roles that marketing practitioners play from three perspectives including: 1) from a firm's marketing/advertising/public relations department; 2) the firm's advertising agency of record, and 3)from the perspective of the media executives who provide the bridge from the company's products to its target audience via its selling propositions. It combines information from marketing communications, psychology, sociology, anthropology, and other social science research as it relates to the practice of advertising. F. null
Retailing Management
Emphasizes the specific activities required of managing a retail outlet such as research, store location, organization, merchandise planning and management, promotion and advertising, pricing policies, and creating, integrating and controlling the retail strategy. S.
Social Media Marketing
(Prereq: CBAD 350) The course provides a thorough understanding of social media channels including social networking sites, online communities, forums, blogs, video-sharing sites, etc. Emphasis is placed on the use of these channels as part of an overlal marketing communication strategy. Specific topics adressed include targeting online customers through social media channels, effectiveness of social media marketing, and evaluation methods. F,S.
International Marketing
(3 credits)(Prereq: A grade of 'C' or better in CBAD*350) The study of planning and conducting transactions across national borders for the purpose of satisfying a target market, including environmental factors such as law, politics, society, economy, and technology, as well as the development of international marketing strategy. S
Personal Selling & Sales Mgmt
(Prereq: CBAD 350 minimum grade C) The principles of salesmanship and their relationship to the management of a sales force in recruiting, selecting, training, compensating, controlling, evaluating, and motivating sales personnel. S.
Marketing Strategy
(Prereq:Admission to the Wall College of Business and completion of Business Administration 351 and 357.) Analysis of case problems dealing with the development of strategies and plans for marketing consumer and industrial products. Topics include marketing organization, product, price, promotion, distribution, industry and sales forecasting and analysis of marketing costs. F,S.
Marketing Internship
(Prereq: 54 or more hours, minimum GPA of 2.5, and approval of the Department Chair) The Marketing Internship is a supervised work experience within an organization's marketing function. The specific work environment and student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must work a minimum of sixty (60) hours in the internship environment per credit hour earned. Students may receive from zero to twelve (0-12) credit hours for the Marketing Internship course, which may be repeated up to three (3) times for credit; however, students cannot earn more than a total of twelve (12) business internship credit hours over the course of a single undergraduate program and only six (6) credit hours may be applied toward the minimum credit hours required for a single Coastal Carolina University degree. F,S,Su.
Intern Golf Management III
(0)(Prereq: PGMP 280) Three month full-time co-op work experience meeting the eligible employment guidelines outlined in the PGA of America's Constitution. Internship is continuation of PGMP 280. Pass/Fail grading only.
Maymester 2021
Intermediate Accounting I
(3 credits)(Prereq: A grade of 'C' or better in CBAD*201 and CBAD*202) Theoretical foundation of generally accepting accounting principles, review of the accounting cycle leading to preparation of financial statements, accounting recognition of assets with special emphasis on cash and receivables, revenue recognition, and the time value of money. F,S
Financial Accounting
(3 credits)(Prereq: A grade of 'C' or better in UNIV*100) The financial accounting cycle with emphasis on using financial statements and budgets to initiate and assess business operation, preparation of financial statements, budgets, and business plan for a service and manufacturing company. F,S
Integrated Bus Communication
(3)(=ENGL 290) The course examines methods of business communication with key stakeholders and provides practical applications for written, oral, and interpersonal communications.
Business Statistics
(3 credits)(Prereq: A grade of 'C' or better in UNIV*110, CSCI*110, and a grade of 'C' or better in one of the following: MATH*138, MATH*130, MATH*130B, MATH*132, MATH*160 or MATH*160B) Basic methods of descriptive statistics and statistical inference; probability, hypothesis testing, and linear regression with an emphasis on decision making in business. Students who complete CBAD*291 may not receive credit for PSYC*225 or STAT*201. F,S
Decision Analysis
(Prereq: Grade of C or better in CBAD 291) Emphasis on logical/rational decision making using Microsoft Excel to implement decision support models and techniques to solve real world problems. Topics include modeling of risk and uncertainty, forecasting, and constrained resource optimization. F, S.
Management and Organizations
(3) Survey of the basic principles of management with emphasis on social and behavioral issues, provides the basis for thinking about complex business situations in the framework of the management process. F,S,Su.
Legal Environment of Business
(3 credits) The legal and judicial system, the law and business (tort, contracts, agency, business organizations), government and regulations, and government protection. F,S
Commercial Law
(3 credits) The law of contracts and the Uniform Commercial Code, including the sale of goods, commercial paper, bank deposits and collections, secured transactions, debtor and creditor rights, bailments and bankruptcy. F,S
Marketing
A study of the marketing of goods and services, including legal, social, economic, and technological considerations; consumer behavior and target markets; product; pricing; promotion; channels of distribution, and development of marketing strategy. F, S.
Business Finance
(3 credits)(Prereq: A grade of 'C' or better in CBAD*201, CBAD*291 or STAT*201, ECON*101 or ECON*201, and a grade of 'C' or better in one of the following: MATH*130, MATH*130B, MATH*132, MATH*138, MATH*160, or MATH*160B) Theoretical foundation of optimal financial policy with an emphasis on working capital, capital budgeting, financing, and divided decisions and how they affect the valuation of the firm. F,S,Su
Operations Management
(3)(=HRTM*364)(Prereq: a grade of C or better in CBAD*292)(Coreq/prereq: CBAD*301) An introduction to the design, operation, and improvement of service, manufacturing, and distribution processes. The integration of operations management with other organizational functions to achieve strategic goals is discussed throughout the course. F,S,Su
Business Integration & Appl
(3)(Prereq: ECON 202 and CBAD 202)(Coreq or Prereq: CBAD 292, CBAD 301, CBAD 350, and CBAD 363) This course reviews key concepts from the pre-core courses in financial and managerial accounting, micro and macroeconomics, and expands understanding of core courses in marketing, finance, and management. This course provides an appreciation for how accounting, finance, management and marketing principles work together in a business environment. In this course we emphasize thinking critically and ethically about complex problems and effetive oral and written communication. F,S
Management Information Systems
(=HRTM*393)(Prereq: A grade of C or better in CBAD 301) A study of the use of information systems in business, emphasis is on the identification of practical, managerial, and ethical dilemmas related to the development, implementation, and use of information systems.
Strategic Management
(3)(Prereq: a grade of C or better in CBAD 301, CBAD 350, CBAD 363, and CBAD 373) This course focuses on how firms can create and sustain competitive advantage through strategic fit between the firm and its external environment. Particular attention will be paid to integrating the functional areas of the firm to engender a general management perspective. F,S.
Microeconomics
(3 credits)(Prereq: A grade of 'C' or better in UNIV*110 or HONR*101; a grade of 'C' or better in one of the following: MATH*130, MATH*130B, MATH*132, MATH*138, MATH*160, or MATH*160B; and completion of 24 semester hours) Microeconomic analysis, theory of the firm, cost and output determination, marketing pricing, income distribution, and international economics. F,S,Su.
Management Information Systems
(=CBAD*393)(3 credits)(Prereq: A grade of 'C' or better in CBAD*301) A study of the use of information systems in business, emphasis is on the identification of practical, managerial, and ethical dilemmas related to the development, implementation, and use of information systems. F,S
Financial Management
An advanced case course focusing on financial theory and techniques for the analysis and solution of financial problems dealing with valuation theory and investment, financing, and dividend decisions. F
Sales & Relationship Mgmt
(3) Course provides students with an overview of the theory and practice of personal selling, sales management and building relationships. Students will have the opportunity to get a feel for a variety of sales issues and learn the practical ins and outs of how to sell products/services and develop their own branding strategy.
Real Estate Seminar
(3) Series of topics focused on the core aspects of real estate investment from opportunity identification and acquisition to development and operation and the regulatory environment. F,S,Su
Managing Human Capital
(Prereq: CBAD 301) This course presents how human resources contribute to organizational performance. The course examines how human behavior theories about personality, perception, conflict management, and motivation influence the development of human resource systems for staffing, evaluating, and rewarding people. Students will develop interpersonal and technical competencies to improve their workforce readiness. F, S.
Quality Process Management
(=HRTM 474)(3 credits)(Prereq: A grade of 'C' or better in CBAD*301) The systematic process through which managers regulate organizational activities to meet planned goals and standards of equity. Topics will include different types of quality control processes, total quality management, product and service quality techniques, and the usees of information technology for insuring quality. F,S
Marketing Research
(Prereq: Minimum grade of C in CBAD 291 and CBAD 350) Case problems and field projects in the application of marketing research methodology ... topics includes problem diagnosis, research design, questionnaire preparation, sampling plans, and the collection, analysis, and interpretation of data. F.
Retailing Management
Emphasizes the specific activities required of managing a retail outlet such as research, store location, organization, merchandise planning and management, promotion and advertising, pricing policies, and creating, integrating and controlling the retail strategy. S.
Personal Selling & Sales Mgmt
(Prereq: CBAD 350 minimum grade C) The principles of salesmanship and their relationship to the management of a sales force in recruiting, selecting, training, compensating, controlling, evaluating, and motivating sales personnel. S.
Summer I 2021
Intermediate Accounting II
(3 credits)(Prereq: A grade of 'C' or better in ACCT*330) Accounting recognition of inventory, depreciable assets, intagnible assets, investments, current liabilities, and long-term liabilities. F,S,Su
Cost Accounting
(3 credits)(Prereq: A grade of 'C' or better in CBAD*202) Cost accounting for manufacturing operations. Topics include cost-volume profit analysis, job-order, standard costing; budgeting, and decision making under uncertainty. F,S,Su
Individual Income Taxation
(3 credits)(Prereq: Completion of 54 semester hours) Introduction to sources of income tax law, basic concepts, property transactions, and research with consideration of filing status, exemptions, gross income, deductions, and computations leading to preparation of individual tax returns. F,S,Su
Auditing Theory
(3)(Prereq: A grade of 'C' or better in CBAD*291 and ACCT*333)(Coreq: A grade of 'C' or better in ACCT*331 or concurrent enrollment in ACCT*331) Generally accepted auditing standards governing external financial audits, audit techniques and procedures, evaluation of internal control systems and the audit opinion. F,S,Su
Accounting Internship
(0-12)(Prereq: 54 or more hours, minimum GPA of 2.5, and approval of the Department Chair) The Accounting Internship is a supervised work experience in an accounting setting. The specific work environment and student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must work a minimum of sixty (60) hours in the internship environment per credit hour earned. Students may receive from zero to twelve (0-12) credit hours for the Accounting Internship course, which may be repeated up to three (3) times for credit; however, student cannot earn more than a total of twelve (12) accounting internship credit hours over the course of a single undergraduate program and only six (6) credit hours may be applied toward the minimum credit hours required for a single Coastal Carolina University degree. F,S,Su.
Graduate Accounting Internship
The student will participate in an off-campus, supervised and structured work experience in Accounting. This is a supervised work experience involving a research component and responsibilities commensurate with graduate level work. F,S,Su.
Intro to Global Business
(Q, Experiential Learning designation) This course provides a foundation of basic business concepts in the context of current issues and trends in a global organizational setting. All content areas of the College of Business are surveyed with an emphasis on the impacts of cultural differences on finance, accounting, management, and marketing practices. Differences in cultural norms and values are considered along with basic global social and economic institutions and the global economic and legal systems in which businesses operate. This course emphasizes thinking critically about ethics and sustainability as applied to global problems and communicating about these issues both in written and oral formats. F,S.
Financial Accounting
(3 credits)(Prereq: A grade of 'C' or better in UNIV*100) The financial accounting cycle with emphasis on using financial statements and budgets to initiate and assess business operation, preparation of financial statements, budgets, and business plan for a service and manufacturing company. F,S
Managerial Accounting
(Prereq: Grade of C or better in CBAD 201) Accounting for and reporting revenue and expense cycles; accounting for operations in a corporate environment, including job-order and standard costing of inventories; accounting for noncurrent assets, capital expenditure decisions, long-term debt, and capital stock. F,S,Su.
Integrated Bus Communication
(3)(=ENGL 290) The course examines methods of business communication with key stakeholders and provides practical applications for written, oral, and interpersonal communications.
Business Statistics
(3 credits)(Prereq: A grade of 'C' or better in UNIV*110, CSCI*110, and a grade of 'C' or better in one of the following: MATH*138, MATH*130, MATH*130B, MATH*132, MATH*160 or MATH*160B) Basic methods of descriptive statistics and statistical inference; probability, hypothesis testing, and linear regression with an emphasis on decision making in business. Students who complete CBAD*291 may not receive credit for PSYC*225 or STAT*201. F,S
Decision Analysis
(Prereq: Grade of C or better in CBAD 291) Emphasis on logical/rational decision making using Microsoft Excel to implement decision support models and techniques to solve real world problems. Topics include modeling of risk and uncertainty, forecasting, and constrained resource optimization. F, S.
Internship Experience
(Prereq: CBAD 120) Internship Experience is a supervised work experience in a business setting. The specific work environment and a student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to establish specific learning goals, keep track of their hours and/or activities, complete a final project or reflective essay regarding the experience, and will have their performance evaluated by their workplace supervisor. Students must work a minimum of sixty (60) hours in the internship environment per credit hour earned. Students may receive from zero to twelve (0-12) credit hours for the Internship Experience course. F, S, Su.
Management and Organizations
(3) Survey of the basic principles of management with emphasis on social and behavioral issues, provides the basis for thinking about complex business situations in the framework of the management process. F,S,Su.
Legal Environment of Business
(3 credits) The legal and judicial system, the law and business (tort, contracts, agency, business organizations), government and regulations, and government protection. F,S
Marketing
A study of the marketing of goods and services, including legal, social, economic, and technological considerations; consumer behavior and target markets; product; pricing; promotion; channels of distribution, and development of marketing strategy. F, S.
Business Finance
(3 credits)(Prereq: A grade of 'C' or better in CBAD*201, CBAD*291 or STAT*201, ECON*101 or ECON*201, and a grade of 'C' or better in one of the following: MATH*130, MATH*130B, MATH*132, MATH*138, MATH*160, or MATH*160B) Theoretical foundation of optimal financial policy with an emphasis on working capital, capital budgeting, financing, and divided decisions and how they affect the valuation of the firm. F,S,Su
Operations Management
(3)(=HRTM*364)(Prereq: a grade of C or better in CBAD*292)(Coreq/prereq: CBAD*301) An introduction to the design, operation, and improvement of service, manufacturing, and distribution processes. The integration of operations management with other organizational functions to achieve strategic goals is discussed throughout the course. F,S,Su
Business Integration & Appl
(3)(Prereq: ECON 202 and CBAD 202)(Coreq or Prereq: CBAD 292, CBAD 301, CBAD 350, and CBAD 363) This course reviews key concepts from the pre-core courses in financial and managerial accounting, micro and macroeconomics, and expands understanding of core courses in marketing, finance, and management. This course provides an appreciation for how accounting, finance, management and marketing principles work together in a business environment. In this course we emphasize thinking critically and ethically about complex problems and effetive oral and written communication. F,S
Strategic Management
(3)(Prereq: a grade of C or better in CBAD 301, CBAD 350, CBAD 363, and CBAD 373) This course focuses on how firms can create and sustain competitive advantage through strategic fit between the firm and its external environment. Particular attention will be paid to integrating the functional areas of the firm to engender a general management perspective. F,S.
Graduate Intern in Business
(1-6 credits)(Prereq: Permission of M.B.A. Director) Supervised work experience involving a research component and responsibilities commesurate with graduate-level work. Minimum ob 60 hours per credit of internship; a research project is required. Open to MBA students who have demonstrated professionalism. F,S,Su
Survey of Economics
Designed to familiarize non-business majors with basic macro- and microeconomics models and selected economic problems ... not open to majors in Business Administration and Economics. F, S.
Personal Finance
(3) Designed to acquaint the student with the money management concepts necessary to exercise intelligent control over income and expenditures, topics considered include: budgeting, consumer protection, taxes, credit sources, types of insurance, real estate, stocks, bonds, estate planning and other uses of funds. Not open to students who have received credit for Business Administration 110. F,S,Su.
Macroeconomics
(3 credits)(Prereq: A grade of 'C' or better in UNIV*110 or HONR*101; a grade of 'C' or better in one of the following: MATH*130, MATH*130B, MATH*132, MATH*138, MATH*160, or MATH*160B and completion of 24 semester hours) Microeconomic analysis, basic definitions and concepts, mechanics of pricing fundamentals of American capitalism, national income economics, income and employment theory, and monetary and fiscal policy. F,S.
Microeconomics
(3 credits)(Prereq: A grade of 'C' or better in UNIV*110 or HONR*101; a grade of 'C' or better in one of the following: MATH*130, MATH*130B, MATH*132, MATH*138, MATH*160, or MATH*160B; and completion of 24 semester hours) Microeconomic analysis, theory of the firm, cost and output determination, marketing pricing, income distribution, and international economics. F,S,Su.
Economics Internship
(Prereq: 54 or more credit hours, minimum GPA of 2.5 and approval of the Department Chair) The Economics Internship is a supervised work experience in the field of economics. The specific work environment and student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must work a minimum of sixty (60) hours in the internship environment per credit hour earned. Students may receive from zero to twelve (0-12) credit hours for the Economics Internship course, which may be repeated up to three (3) times for credit; however, students cannot earn more than a total of twelve (12) economics internship credit hours over the course of a single undergraduate program and only six (6) credit hours may be applied toward the minimum credit hours required for a single Coastal Carolina University degree. F,S,Su.
Business Finance
(3)(Prereq: a grade of C or better in: ECON 201, CBAD 201, CBAD 291 or STAT 201, MATH 131 or MATH 132) Theoretical foundation of optimal financial policy with an emphasis on working capital, capital budgeting, financing, and dividend decisions and how they affect the valuation of the firm. F,S,Su.
Corporate Finance
(3 credits)(Prereq: A grade of 'C' or better in FIN*301) Financial theory and techniques for the analysis and solution of financial problems dealing with acquisition of funds, topics include capital structure, cost of capital, dividend policy, and valuation. The case method and computer simulation is utilized. F,S
Investment Analysis
(3)(Prereq: a grade of C or better in FIN 301) Financial theory and techniques for overall investment analysis. Conceptual and analytical framework for formulating investment policies and analyzing securities. F,S.
Finance Internship
(Prereq: 54 or more hours, minimum GPA of 2.5, and approval of the Department Chair) The Finance Internship is a supervised work experience in a financial setting. The specific work environment and student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must work a minimum of sixty (60) hours in the internship environment per credit hour earned. Students may receive from zero to twelve (0-12) credit hours for the Finance Internship course, which may be repeated up to three (3) times for credit; however, students cannot earn more than a total of twelve (12) finance internship credit hours over the course of a single undergraduate program and only six (6) credit hours may be applied toward the minimum credit hours required for a single Coastal Carolina University degree. F,S,Su.
Guest Service I
(1)(Prereq: HRTM 101) The Guest Services I internship is a supervised work experience in which students are employed in a "heart-of-the-house" or support function within the context of the resort tourism industry. The specific work environment and student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must work a minimum of 240 hours in the internship environment. F,S,Su.
Intro Resort Tourism Internshp
(Prereq: HRTM 101) The Introductory Resort Tourism Internship is a supervised work experience, for non-resort tourism management majors, in which students are employed in an entry-level position within the context of the resort tourism industry. The specific work environment and student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must work a minimum of 240 hours in the internship environment. May be repeated one time for additional credit (6 credits maximum); however, the experience must vary in some substantive way (e.g. gaining experience with a different employer or with a different job description); repeat enrollment must be approved in advance by the Director of the Wall Center for Excellence. F, S, Su.
Guest Services
(1-3 credits)(Co-req: HRTM 101) The Guest Services Internship is a supervised work experience in which students are employed in an approved hospitality- or tourism- related setting for at least 130 and up to 390 work hours (130 hours per academic credit). Students are required to establish learning goals, answer weekly journal questions about their experience, and will be evaluated by their workplace supervisor. Students may receive from one to three (1-3) credit hours for the Guest Services Internship course, which may be repeated two (2) times to satisfy the three (3) required credits of internship experience for the HRTM major. F,S,Su.
Tourism Sales
A six-month internship experience in resort tourism sales, i.e. conference and meeting sales, room sales, banquet sales, tour/travel sales. The course will include biweekly instruction from faculty and management on sales techniques. Specific sales goals will be identified. The student, working with management and the on-site service staff, will develop new approaches to meeting sales goals and will detail them in an internship report. Prequisites: HRTM 180, 280.
Curr. Issues in Resort Tourism
The course provides future resort tourism industry leaders with an in depth understanding of the critical issues currently affecting tourism businesses operating in a resort destination. Students will conduct a literature review of an issue of interest in the tourism sector.
Conventions & Event Management
The course provides information on systems, technologies, and organizations in the meetings, expositions, events, and convention (MEEC) industry. S.
Resort Management Training
(1-6 credits)(Prereq: HRTM*230 or HRTM*280; or permission from the department chair or WCOB Career Services Director) The Management Training Internship is a supervised work experience in which students are employed up to 780 work hours (130 hours per academic credit). Students are tasked with learning and applying the management systems utilized by a hospitality or tourism organization. Students are required to establish learning goals, answer weekly journal questions about their experience, and will be evaluated by their workplace supervisor. Students may receive from one to six (1-6) credit hours for the Management Training Internship and the course may be repeated two (2) times for a total of six (6) credits. However, students cannot earn more than a total of nine (9) HRTM internship credit hours over the course of a single undergraduate program, including those earned from HRTM*230 or HRTM*280, and only nine (9) credit hours may be applied toward the minimum credit hours required for a single Coastal Carolina University degree. F,S,Su
Financial Govern for Nonprofit
(3) This course teaches the theories of board governance and effective board membership in non-profit settngs. It focuses on understanding the roles of directors and equipping students with the financial analysis skills to be competent directors or work with directors. F,S,Su
Financial Management
An advanced case course focusing on financial theory and techniques for the analysis and solution of financial problems dealing with valuation theory and investment, financing, and dividend decisions. F
Managerial Economics
(3) Students will be engaged in graduate-level microeconomic analysis, including pricing strategies, consumer theory, industry concentration, and profit-maximizing behavior. S,Su.
Marketing Strategy
Emphasizes analytical decision making within the functional areas of marketing giving the student an integrated view of marketing's role in an organization. S
Leading High Performance Teams
(Prereq: CBAD 301) This course provides exposure to essential concepts related to working with and leading others in small groups and teams. The course will explore aspects of interpersonal dynamics including power, communication, trust, team decision making, and conflict. Students will practice organizing, leading and collaborating in a team environment. As a result this course will devote significant time to personal leadership development and the improvement of interpersonal skills, such as conflict management, active listening, and support communication. F, S.
Initiat of New Bus Enterprise
(Prereq: CBAD 301 with a grade of C or better) This course enables students to consider the full set of business issues that exist in a business start-up and the appropriate analyses to complete a business plan proposal. Students will learn the tools and processes needed to create a business plan, what needs to be included in the business plan, why, and for whom. Students will evaluate the feasibility of an opportunity, determine preliminary marketing and financial management plans an design an organization to fit its business model., As part of building the business plan, this class will focus on communicating new ideas to a professional audience that may include potential investors, lenders, and customers. F,S.
Management Internship
(Prereq: 54 or more hours, minimum GPA of 2.5, and approval of the Department Chair) The Management Internship is a supervised work experience within an organization's management function. Students must work a minimum of sixty (60) hours in the internship environment per credit hour earned. The specific work environment and student's job responsibilities must be approved in advance by the supervising faculty member. Students may receive from zero to twelve (0-12) credit hours for the Management Internship course, which may be repeated up to three (3) times for credit; however, students cannot earn more than a total of twelve (12) management internship credit hours over the course of a single undergraduate program and only six (6) credit hours may be applied toward the minimum credit hours required for a single Coastal Carolina University degree. Only three (3) credit hours can be applied toward the Management Major requirements. F,S,Su.
Consumer Market Analysis
(Prereq: CBAD 350 with minimum grade of C) A study of buying behavior, both consumer and industrial, and the marketing research process...includes psychological, social and economic influences on buying behavior, along with basic market research methods for analyzing those influences. F, S.
Social Media Marketing
(Prereq: CBAD 350) The course provides a thorough understanding of social media channels including social networking sites, online communities, forums, blogs, video-sharing sites, etc. Emphasis is placed on the use of these channels as part of an overlal marketing communication strategy. Specific topics adressed include targeting online customers through social media channels, effectiveness of social media marketing, and evaluation methods. F,S.
Marketing Internship
(Prereq: 54 or more hours, minimum GPA of 2.5, and approval of the Department Chair) The Marketing Internship is a supervised work experience within an organization's marketing function. The specific work environment and student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must work a minimum of sixty (60) hours in the internship environment per credit hour earned. Students may receive from zero to twelve (0-12) credit hours for the Marketing Internship course, which may be repeated up to three (3) times for credit; however, students cannot earn more than a total of twelve (12) business internship credit hours over the course of a single undergraduate program and only six (6) credit hours may be applied toward the minimum credit hours required for a single Coastal Carolina University degree. F,S,Su.
Summer II 2021
Intermediate Accounting III
(3 credits)(Prereq: A grade of 'C' or better in ACCT*331) Advanced financial accounting topics including earnings per share, leases, pensions, accounting for income taxes, preparation of cash flow statements, and the accounting treatment of errors and corrections. F,S,Su
Income Taxation Bus. Entities
(3)(Prereq: ACCT*339) Introduction to the income taxation of business entities including sole proprietorships, partnerships, and corporations. Basic concepts of the federal income tax system, gross income, business deductions, property transactions, comparison of business entities, on-line tax research and tax return preparation. F,S,Su
Taxation of C Corporations
This course comprises the study of federal income tax principles and concepts of C corporations. Students learn how corporate transactions affect the taxes of shareholders. F
Financial Accounting
(3 credits)(Prereq: A grade of 'C' or better in UNIV*100) The financial accounting cycle with emphasis on using financial statements and budgets to initiate and assess business operation, preparation of financial statements, budgets, and business plan for a service and manufacturing company. F,S
Managerial Accounting
(Prereq: Grade of C or better in CBAD 201) Accounting for and reporting revenue and expense cycles; accounting for operations in a corporate environment, including job-order and standard costing of inventories; accounting for noncurrent assets, capital expenditure decisions, long-term debt, and capital stock. F,S,Su.
Integrated Bus Communication
(3)(=ENGL 290) The course examines methods of business communication with key stakeholders and provides practical applications for written, oral, and interpersonal communications.
Business Statistics
(3 credits)(Prereq: A grade of 'C' or better in UNIV*110, CSCI*110, and a grade of 'C' or better in one of the following: MATH*138, MATH*130, MATH*130B, MATH*132, MATH*160 or MATH*160B) Basic methods of descriptive statistics and statistical inference; probability, hypothesis testing, and linear regression with an emphasis on decision making in business. Students who complete CBAD*291 may not receive credit for PSYC*225 or STAT*201. F,S
Decision Analysis
(Prereq: Grade of C or better in CBAD 291) Emphasis on logical/rational decision making using Microsoft Excel to implement decision support models and techniques to solve real world problems. Topics include modeling of risk and uncertainty, forecasting, and constrained resource optimization. F, S.
Internship Experience
(Prereq: CBAD 120) Internship Experience is a supervised work experience in a business setting. The specific work environment and a student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to establish specific learning goals, keep track of their hours and/or activities, complete a final project or reflective essay regarding the experience, and will have their performance evaluated by their workplace supervisor. Students must work a minimum of sixty (60) hours in the internship environment per credit hour earned. Students may receive from zero to twelve (0-12) credit hours for the Internship Experience course. F, S, Su.
Management and Organizations
(3) Survey of the basic principles of management with emphasis on social and behavioral issues, provides the basis for thinking about complex business situations in the framework of the management process. F,S,Su.
Business Sustainability
(3) According to the United Nations, sustainable development is "meeting the needs of the present without compromising the ability of future generations to meet their own needs" - un.org. This course explores a systems approach to business by incorporating the people-planet-profits model as the foundation for understanding sustainability in general and as it applies to business. Through a variety of activities, students will examine how business can be a catalyst for positive change in a world of finite resources while benefiting all stakeholders and providing a long-term competitive advantage. F,S,Su
Marketing
A study of the marketing of goods and services, including legal, social, economic, and technological considerations; consumer behavior and target markets; product; pricing; promotion; channels of distribution, and development of marketing strategy. F, S.
Business Finance
(3 credits)(Prereq: A grade of 'C' or better in CBAD*201, CBAD*291 or STAT*201, ECON*101 or ECON*201, and a grade of 'C' or better in one of the following: MATH*130, MATH*130B, MATH*132, MATH*138, MATH*160, or MATH*160B) Theoretical foundation of optimal financial policy with an emphasis on working capital, capital budgeting, financing, and divided decisions and how they affect the valuation of the firm. F,S,Su
Operations Management
(3)(=HRTM*364)(Prereq: a grade of C or better in CBAD*292)(Coreq/prereq: CBAD*301) An introduction to the design, operation, and improvement of service, manufacturing, and distribution processes. The integration of operations management with other organizational functions to achieve strategic goals is discussed throughout the course. F,S,Su
Business Integration & Appl
(3)(Prereq: ECON 202 and CBAD 202)(Coreq or Prereq: CBAD 292, CBAD 301, CBAD 350, and CBAD 363) This course reviews key concepts from the pre-core courses in financial and managerial accounting, micro and macroeconomics, and expands understanding of core courses in marketing, finance, and management. This course provides an appreciation for how accounting, finance, management and marketing principles work together in a business environment. In this course we emphasize thinking critically and ethically about complex problems and effetive oral and written communication. F,S
Management Information Systems
(=HRTM*393)(Prereq: A grade of C or better in CBAD 301) A study of the use of information systems in business, emphasis is on the identification of practical, managerial, and ethical dilemmas related to the development, implementation, and use of information systems.
Strategic Management
(3)(Prereq: a grade of C or better in CBAD 301, CBAD 350, CBAD 363, and CBAD 373) This course focuses on how firms can create and sustain competitive advantage through strategic fit between the firm and its external environment. Particular attention will be paid to integrating the functional areas of the firm to engender a general management perspective. F,S.
Survey of Economics
Designed to familiarize non-business majors with basic macro- and microeconomics models and selected economic problems ... not open to majors in Business Administration and Economics. F, S.
Macroeconomics
(3 credits)(Prereq: A grade of 'C' or better in UNIV*110 or HONR*101; a grade of 'C' or better in one of the following: MATH*130, MATH*130B, MATH*132, MATH*138, MATH*160, or MATH*160B and completion of 24 semester hours) Microeconomic analysis, basic definitions and concepts, mechanics of pricing fundamentals of American capitalism, national income economics, income and employment theory, and monetary and fiscal policy. F,S.
Microeconomics
(3 credits)(Prereq: A grade of 'C' or better in UNIV*110 or HONR*101; a grade of 'C' or better in one of the following: MATH*130, MATH*130B, MATH*132, MATH*138, MATH*160, or MATH*160B; and completion of 24 semester hours) Microeconomic analysis, theory of the firm, cost and output determination, marketing pricing, income distribution, and international economics. F,S,Su.
Financial Inst & Markets
(3 credits)(Prereq: A grade of 'C' or better in FIN*301) Principal institutions and markets comprising the financial system; their roles in short-term, long-term and equity financing, interest rate determination and capital formation; interrelationships between domestic and international financial markets; government policy objectives and regulations as influences on the financial system. F,S
Business & Financial Analysis
(3 credits)(Prereq: A grade of 'C' or better in FIN*301) The analysis of profitability and viability of a commercial enterprise. Primary focus given to the analysis of a firm's accounting practices and financial statements from the framework of overall business anaylsis. F,S
Finance Internship
(Prereq: 54 or more hours, minimum GPA of 2.5, and approval of the Department Chair) The Finance Internship is a supervised work experience in a financial setting. The specific work environment and student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must work a minimum of sixty (60) hours in the internship environment per credit hour earned. Students may receive from zero to twelve (0-12) credit hours for the Finance Internship course, which may be repeated up to three (3) times for credit; however, students cannot earn more than a total of twelve (12) finance internship credit hours over the course of a single undergraduate program and only six (6) credit hours may be applied toward the minimum credit hours required for a single Coastal Carolina University degree. F,S,Su.
Guest Services
(1-3 credits)(Co-req: HRTM 101) The Guest Services Internship is a supervised work experience in which students are employed in an approved hospitality- or tourism- related setting for at least 130 and up to 390 work hours (130 hours per academic credit). Students are required to establish learning goals, answer weekly journal questions about their experience, and will be evaluated by their workplace supervisor. Students may receive from one to three (1-3) credit hours for the Guest Services Internship course, which may be repeated two (2) times to satisfy the three (3) required credits of internship experience for the HRTM major. F,S,Su.
Resort Management Training
(1-6 credits)(Prereq: HRTM*230 or HRTM*280; or permission from the department chair or WCOB Career Services Director) The Management Training Internship is a supervised work experience in which students are employed up to 780 work hours (130 hours per academic credit). Students are tasked with learning and applying the management systems utilized by a hospitality or tourism organization. Students are required to establish learning goals, answer weekly journal questions about their experience, and will be evaluated by their workplace supervisor. Students may receive from one to six (1-6) credit hours for the Management Training Internship and the course may be repeated two (2) times for a total of six (6) credits. However, students cannot earn more than a total of nine (9) HRTM internship credit hours over the course of a single undergraduate program, including those earned from HRTM*230 or HRTM*280, and only nine (9) credit hours may be applied toward the minimum credit hours required for a single Coastal Carolina University degree. F,S,Su
Project Management
(3) Explores the project management environment in business and technology today. Students will acquire new software skills and the methodology on how to successfully manage a project. The goal is to provide the student with a framework to understand the current issues and challenges of the project environment today as it applies to industry, software development, or service management. F
Sustainability & Social Respon
(3) An interdisciplinary examination of the role of the corporation in the United States and the world over the long term. The relationship between the corporation and its constituencies is considered in the context of ethics, economics, and politics.
Global Strategy
Develops a multiple stakeholder approach to organizational change efforts directed toward the implementation of strategic goals in the context of defined strategies. The course emphasizes a focus on dynamic adaptation and organizational alignment areas that promote effective critical change paths and continuous improvement. The course utilizes project-based and experiential approaches to engage critical reflection by students of such efforts in the context of real and simulated environments. S
Mng Family/Small Bus Gwth Inv
(Prereq: CBAD 301 with a grade of C or better in CBAD 301) This course will enable the student to consider a full set of growth and innovation issues along with change implementation issues that exist in family and small business. The course surveys the unique aspects of family and small business and addresses sources of change initiatives ranging from single growth, transitions of leadership, and implementation of innovations. Topics include transfer of power from founder/family member to non-founder/non-family member, hiring and acquiring additional resources, managing networks, international opportunity identification and issues, advanced internet technology and the small/family business. F,S.
Leadership in Project Mgmt
(3 credits)(Prereq: A grade of 'C' or better in CBAD*301) Skills and techniques for effective project management. Topics include project development, budget management, scheduling, quality control, and team building. F,S
Management Internship
(Prereq: 54 or more hours, minimum GPA of 2.5, and approval of the Department Chair) The Management Internship is a supervised work experience within an organization's management function. Students must work a minimum of sixty (60) hours in the internship environment per credit hour earned. The specific work environment and student's job responsibilities must be approved in advance by the supervising faculty member. Students may receive from zero to twelve (0-12) credit hours for the Management Internship course, which may be repeated up to three (3) times for credit; however, students cannot earn more than a total of twelve (12) management internship credit hours over the course of a single undergraduate program and only six (6) credit hours may be applied toward the minimum credit hours required for a single Coastal Carolina University degree. Only three (3) credit hours can be applied toward the Management Major requirements. F,S,Su.
Advertising
(Prereq: A grade of C or better in CBAD 350, COMM 101, JOUR 201, HPRO 350, ARTD 201 or BSHA 305) This course provides a basic introduction to the planning and execution of advertising and promotion in the context of marketing goals and objectives. It offers a clear and comprehensive examination of the roles that marketing practitioners play from three perspectives including: 1) from a firm's marketing/advertising/public relations department; 2) the firm's advertising agency of record, and 3)from the perspective of the media executives who provide the bridge from the company's products to its target audience via its selling propositions. It combines information from marketing communications, psychology, sociology, anthropology, and other social science research as it relates to the practice of advertising. F. null
Integrated Mktg Communications
(3 credits)(Prereq: A grade of 'C' or better in CBAD*350) The study of advertising and promotion from an integrated marketing communciations perspective. Emphasis is given to advertising, sales promotion, direct marketing, personal selling, and public relations/publicity. F
International Marketing
(3 credits)(Prereq: A grade of 'C' or better in CBAD*350) The study of planning and conducting transactions across national borders for the purpose of satisfying a target market, including environmental factors such as law, politics, society, economy, and technology, as well as the development of international marketing strategy. S
Marketing Strategy
(Prereq:Admission to the Wall College of Business and completion of Business Administration 351 and 357.) Analysis of case problems dealing with the development of strategies and plans for marketing consumer and industrial products. Topics include marketing organization, product, price, promotion, distribution, industry and sales forecasting and analysis of marketing costs. F,S.
Marketing Internship
(Prereq: 54 or more hours, minimum GPA of 2.5, and approval of the Department Chair) The Marketing Internship is a supervised work experience within an organization's marketing function. The specific work environment and student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must work a minimum of sixty (60) hours in the internship environment per credit hour earned. Students may receive from zero to twelve (0-12) credit hours for the Marketing Internship course, which may be repeated up to three (3) times for credit; however, students cannot earn more than a total of twelve (12) business internship credit hours over the course of a single undergraduate program and only six (6) credit hours may be applied toward the minimum credit hours required for a single Coastal Carolina University degree. F,S,Su.
Fall 2021
Accounting Internship
(0-12)(Prereq: 54 or more hours, minimum GPA of 2.5, and approval of the Department Chair) The Accounting Internship is a supervised work experience in an accounting setting. The specific work environment and student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must work a minimum of sixty (60) hours in the internship environment per credit hour earned. Students may receive from zero to twelve (0-12) credit hours for the Accounting Internship course, which may be repeated up to three (3) times for credit; however, student cannot earn more than a total of twelve (12) accounting internship credit hours over the course of a single undergraduate program and only six (6) credit hours may be applied toward the minimum credit hours required for a single Coastal Carolina University degree. F,S,Su.
Graduate Accounting Internship
The student will participate in an off-campus, supervised and structured work experience in Accounting. This is a supervised work experience involving a research component and responsibilities commensurate with graduate level work. F,S,Su.
Intro to Global Business
(Q, Experiential Learning designation) This course provides a foundation of basic business concepts in the context of current issues and trends in a global organizational setting. All content areas of the College of Business are surveyed with an emphasis on the impacts of cultural differences on finance, accounting, management, and marketing practices. Differences in cultural norms and values are considered along with basic global social and economic institutions and the global economic and legal systems in which businesses operate. This course emphasizes thinking critically about ethics and sustainability as applied to global problems and communicating about these issues both in written and oral formats. F,S.
Financial Accounting
(3 credits)(Prereq: A grade of 'C' or better in UNIV*100) The financial accounting cycle with emphasis on using financial statements and budgets to initiate and assess business operation, preparation of financial statements, budgets, and business plan for a service and manufacturing company. F,S
Managerial Accounting
(Prereq: Grade of C or better in CBAD 201) Accounting for and reporting revenue and expense cycles; accounting for operations in a corporate environment, including job-order and standard costing of inventories; accounting for noncurrent assets, capital expenditure decisions, long-term debt, and capital stock. F,S,Su.
Integrated Bus Communication
(3)(=ENGL 290) The course examines methods of business communication with key stakeholders and provides practical applications for written, oral, and interpersonal communications.
Business Statistics
(3 credits)(Prereq: A grade of 'C' or better in UNIV*110, CSCI*110, and a grade of 'C' or better in one of the following: MATH*138, MATH*130, MATH*130B, MATH*132, MATH*160 or MATH*160B) Basic methods of descriptive statistics and statistical inference; probability, hypothesis testing, and linear regression with an emphasis on decision making in business. Students who complete CBAD*291 may not receive credit for PSYC*225 or STAT*201. F,S
Decision Analysis
(Prereq: Grade of C or better in CBAD 291) Emphasis on logical/rational decision making using Microsoft Excel to implement decision support models and techniques to solve real world problems. Topics include modeling of risk and uncertainty, forecasting, and constrained resource optimization. F, S.
Management and Organizations
(3) Survey of the basic principles of management with emphasis on social and behavioral issues, provides the basis for thinking about complex business situations in the framework of the management process. F,S,Su.
Legal Environment of Business
(3 credits) The legal and judicial system, the law and business (tort, contracts, agency, business organizations), government and regulations, and government protection. F,S
Marketing
A study of the marketing of goods and services, including legal, social, economic, and technological considerations; consumer behavior and target markets; product; pricing; promotion; channels of distribution, and development of marketing strategy. F, S.
Business Finance
(3 credits)(Prereq: A grade of 'C' or better in CBAD*201, CBAD*291 or STAT*201, ECON*101 or ECON*201, and a grade of 'C' or better in one of the following: MATH*130, MATH*130B, MATH*132, MATH*138, MATH*160, or MATH*160B) Theoretical foundation of optimal financial policy with an emphasis on working capital, capital budgeting, financing, and divided decisions and how they affect the valuation of the firm. F,S,Su
Business Integration & Appl
(3)(Prereq: ECON 202 and CBAD 202)(Coreq or Prereq: CBAD 292, CBAD 301, CBAD 350, and CBAD 363) This course reviews key concepts from the pre-core courses in financial and managerial accounting, micro and macroeconomics, and expands understanding of core courses in marketing, finance, and management. This course provides an appreciation for how accounting, finance, management and marketing principles work together in a business environment. In this course we emphasize thinking critically and ethically about complex problems and effetive oral and written communication. F,S
Management Information Systems
(=HRTM*393)(Prereq: A grade of C or better in CBAD 301) A study of the use of information systems in business, emphasis is on the identification of practical, managerial, and ethical dilemmas related to the development, implementation, and use of information systems.
Strategic Management
(3)(Prereq: a grade of C or better in CBAD 301, CBAD 350, CBAD 363, and CBAD 373) This course focuses on how firms can create and sustain competitive advantage through strategic fit between the firm and its external environment. Particular attention will be paid to integrating the functional areas of the firm to engender a general management perspective. F,S.
Survey of Economics
Designed to familiarize non-business majors with basic macro- and microeconomics models and selected economic problems ... not open to majors in Business Administration and Economics. F, S.
Personal Finance
(3) Designed to acquaint the student with the money management concepts necessary to exercise intelligent control over income and expenditures, topics considered include: budgeting, consumer protection, taxes, credit sources, types of insurance, real estate, stocks, bonds, estate planning and other uses of funds. Not open to students who have received credit for Business Administration 110. F,S,Su.
Microeconomics
(3 credits)(Prereq: A grade of 'C' or better in UNIV*110 or HONR*101; a grade of 'C' or better in one of the following: MATH*130, MATH*130B, MATH*132, MATH*138, MATH*160, or MATH*160B; and completion of 24 semester hours) Microeconomic analysis, theory of the firm, cost and output determination, marketing pricing, income distribution, and international economics. F,S,Su.
Economics of Tourism
(3)(Prereq: a grade of C or better in ECON 201 and ECON 202, or a grade of C or better in ECON 101) Economic theory is used to explain the demand for leisure and how people make decisions regarding leisure. Economic fundamentals of the tourism industry, development of tourist destinations, tourism in the Grand Strand area and tourism in the global economy. S.
Economics Internship
(Prereq: 54 or more credit hours, minimum GPA of 2.5 and approval of the Department Chair) The Economics Internship is a supervised work experience in the field of economics. The specific work environment and student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must work a minimum of sixty (60) hours in the internship environment per credit hour earned. Students may receive from zero to twelve (0-12) credit hours for the Economics Internship course, which may be repeated up to three (3) times for credit; however, students cannot earn more than a total of twelve (12) economics internship credit hours over the course of a single undergraduate program and only six (6) credit hours may be applied toward the minimum credit hours required for a single Coastal Carolina University degree. F,S,Su.
Survey Cmmrcl & Invstmt RE
(3)(Prereq: a grade of C or better in ECON 201 and ECON 202, or a grade of C or better in ECON 101; a grade of C or better in CBAD 363 or FIN 301) An international study of real estate from a commercial and investment perspective. The international nature of the course requires attention to topics including global ethics, cultural diversity, legal, and economic aspects as they vary across the globe and impact real estate. Theoretical grounding in urban and institutional economics motivates the study. Fundamental methods of financial valuation of real estate are explored and analyzed with an international backdrop. S.
Financial Industry Exam Prep
(0-3) This is an exam preparation course covering topics related to the General Securities Registered Representative Exam (Series 7). This course will expose students to topics currently covered by the Series 7 examination including (but not limited to) corporate, equity/fixed-income securities, local/state/federal government, securities, derivative securities, and investment company products. This course is not affiliated with FINRA, the Series 7, exam provider, and does not exempt students from the examination eligibility requirements. May be repeated for up to 6 credits. Pass/Fail grading only. F, S.
Corporate Finance
(3 credits)(Prereq: A grade of 'C' or better in FIN*301) Financial theory and techniques for the analysis and solution of financial problems dealing with acquisition of funds, topics include capital structure, cost of capital, dividend policy, and valuation. The case method and computer simulation is utilized. F,S
Business & Financial Analysis
(3 credits)(Prereq: A grade of 'C' or better in FIN*301) The analysis of profitability and viability of a commercial enterprise. Primary focus given to the analysis of a firm's accounting practices and financial statements from the framework of overall business anaylsis. F,S
Risk Management & Insurance
(Prereq: A grade of C or better in FIN 301) Introduction to the concepts of risk and its management through the use of insurance. The student will become familiar with different types of risks and the solutions that are delivered by various organizations. F.
Finance Internship
(Prereq: 54 or more hours, minimum GPA of 2.5, and approval of the Department Chair) The Finance Internship is a supervised work experience in a financial setting. The specific work environment and student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must work a minimum of sixty (60) hours in the internship environment per credit hour earned. Students may receive from zero to twelve (0-12) credit hours for the Finance Internship course, which may be repeated up to three (3) times for credit; however, students cannot earn more than a total of twelve (12) finance internship credit hours over the course of a single undergraduate program and only six (6) credit hours may be applied toward the minimum credit hours required for a single Coastal Carolina University degree. F,S,Su.
Resort Operations Management
(3)(=CBAD*364)(Prereq: a grade of C or better in CBAD*292)(Coreq/prereq: CBAD*301) A study of the interactions among organizational resources used in some combination to provide resort-tourism products and services. Special attention is given to decision making using conventional and quantitative tools and techniques within the the context of a resort-tourism setting. F,S
The Service Experience
(3 credits)(Prereq: HRTM*101 or HRTM*150) This course covers the unique principles of managing and marketing the guest service experience. Students develop an in-depth understanding of service design, service quality, value co-creation, service culture and environment, employee training and motivation, planning and delivery of guest services, and service failure and recovery. F,S
Management Information Systems
(=CBAD*393)(3 credits)(Prereq: A grade of 'C' or better in CBAD*301) A study of the use of information systems in business, emphasis is on the identification of practical, managerial, and ethical dilemmas related to the development, implementation, and use of information systems. F,S
Quality Process Management
(=MGMT 481)Methods required to produce and deliver goods and services so that informal cause and effect analysis of quality can be performed.
Resort Management Training
(1-6 credits)(Prereq: HRTM*230 or HRTM*280; or permission from the department chair or WCOB Career Services Director) The Management Training Internship is a supervised work experience in which students are employed up to 780 work hours (130 hours per academic credit). Students are tasked with learning and applying the management systems utilized by a hospitality or tourism organization. Students are required to establish learning goals, answer weekly journal questions about their experience, and will be evaluated by their workplace supervisor. Students may receive from one to six (1-6) credit hours for the Management Training Internship and the course may be repeated two (2) times for a total of six (6) credits. However, students cannot earn more than a total of nine (9) HRTM internship credit hours over the course of a single undergraduate program, including those earned from HRTM*230 or HRTM*280, and only nine (9) credit hours may be applied toward the minimum credit hours required for a single Coastal Carolina University degree. F,S,Su
Grant Writing NonProf Orgs
(3) This course introduces students to the art of grant writing for professional, non-profit and arts enterprise organizations. The course explores ways to apply for and acquire funds from both public and private granting bodies, i.e.: government agencies, foundations and the like. The course focuses on the importance of grant administration, stewardship, program evaluations, data analysis and the role of board and staff members in developing effective strategies for philanthropic success. This course also examines internal and external barriers that organizations face in procuring fund development. Additionally, students learn the importance of relationship building, planned giving and fundraising within a variety of enterprise careers. F,S
Oper & Globl Supply Chain Mgmt
Course provides students with concepts, techniques and tools to analyze, and improve core operational capabilities, and apply them to a broad range of industries. This focus is then expanded to include effective supply chain strategies for companies that operate globally, with an emphasis on how to plan and integrate supply chain components into a coordinated system. Topics covered include production planning & control, inventory management techniques, logistical considerations, procurement & global sourcing considerations, risk pooling, quality management, process design, integrated planning and collaboration, and information sharing.S
Leadership
Course focuses on the practice of managing organizations and their people with a focus on the practical application of leadership at the interpersonal and organizational level. Emphasis will be on preparing students for roles as organizational leaders. This course will examine leadership styles, leadership strategies, and the influence process for managing change in organizations.F,S.
Financial Management
An advanced case course focusing on financial theory and techniques for the analysis and solution of financial problems dealing with valuation theory and investment, financing, and dividend decisions. F
Marketing Strategy
Emphasizes analytical decision making within the functional areas of marketing giving the student an integrated view of marketing's role in an organization. S
Value Management
(3)(Prereq: MBA*620) Teaches students a variety of professional skills necessary to effectively run a business. This is achieved through a computer simulation that requires students to call upon a variety of abilities in order to successfully complete the project. S
Managerial Resp & the Law
(3) Understanding the nature and structure of the legal and ethical environment of society as it impacts management decisions making the execution of business strategies.
The U.S. Healthcare System
(3) This introductory course is designed to provide students with a broad survey of the structure, systems, and policies of healthcare within the U.S. S
Healthcare Strategy
(3)The course focuses on the strategic management of healthcare organizations with an emphasis on assessing US healthcare policy, organizational governance and stakeholder roles, developing strategic and marketing plans, and implementation. S
Managing Human Capital
(Prereq: CBAD 301) This course presents how human resources contribute to organizational performance. The course examines how human behavior theories about personality, perception, conflict management, and motivation influence the development of human resource systems for staffing, evaluating, and rewarding people. Students will develop interpersonal and technical competencies to improve their workforce readiness. F, S.
Leading High Performance Teams
(Prereq: CBAD 301) This course provides exposure to essential concepts related to working with and leading others in small groups and teams. The course will explore aspects of interpersonal dynamics including power, communication, trust, team decision making, and conflict. Students will practice organizing, leading and collaborating in a team environment. As a result this course will devote significant time to personal leadership development and the improvement of interpersonal skills, such as conflict management, active listening, and support communication. F, S.
Entrepreneurial Ldrshp
(Prereq: Junior standing) This course focuses on explaining the roles of entrepreneurs, intrapreneurs and innovation leaders in organizations and their potential impact on the larger world. The general ethic of the innovative and creative orientation of entrepreneurial leadership will be detailed. Practice in basic entrepreneurial leadership concepts are supported by hands-on projects and exercises. Students will be helped in integrating into their own lives the entrepreneurial ethic for long-run success in business and life. F,S.
Initiat of New Bus Enterprise
(Prereq: CBAD 301 with a grade of C or better) This course enables students to consider the full set of business issues that exist in a business start-up and the appropriate analyses to complete a business plan proposal. Students will learn the tools and processes needed to create a business plan, what needs to be included in the business plan, why, and for whom. Students will evaluate the feasibility of an opportunity, determine preliminary marketing and financial management plans an design an organization to fit its business model., As part of building the business plan, this class will focus on communicating new ideas to a professional audience that may include potential investors, lenders, and customers. F,S.
Prctcm Entrepren & Innovation
(3 credits)(Prereq: MGMT*324 or MGMT*320 with grade of C or better) One aspect of entrepreneurial and innovation activities is that entrepreneurs, and innovation leaders must learn to take action. This course requires the student to engage in an entrepreneurial, or innovation/growth implementation activity. Experiential engagement may include activities such as: Competing in business plan competitions; participating in 'Students in Free Enterprise' competitions; starting a business and demonstrating successful implementation (virtually or in real life); or doing a consulting project with a small business owner. F,S,Su
Quality Process Management
(=HRTM 474)(3 credits)(Prereq: A grade of 'C' or better in CBAD*301) The systematic process through which managers regulate organizational activities to meet planned goals and standards of equity. Topics will include different types of quality control processes, total quality management, product and service quality techniques, and the usees of information technology for insuring quality. F,S
Consumer Market Analysis
(Prereq: CBAD 350 with minimum grade of C) A study of buying behavior, both consumer and industrial, and the marketing research process...includes psychological, social and economic influences on buying behavior, along with basic market research methods for analyzing those influences. F, S.
Marketing Research
(Prereq: Minimum grade of C in CBAD 291 and CBAD 350) Case problems and field projects in the application of marketing research methodology ... topics includes problem diagnosis, research design, questionnaire preparation, sampling plans, and the collection, analysis, and interpretation of data. F.
Advertising
(Prereq: A grade of C or better in CBAD 350, COMM 101, JOUR 201, HPRO 350, ARTD 201 or BSHA 305) This course provides a basic introduction to the planning and execution of advertising and promotion in the context of marketing goals and objectives. It offers a clear and comprehensive examination of the roles that marketing practitioners play from three perspectives including: 1) from a firm's marketing/advertising/public relations department; 2) the firm's advertising agency of record, and 3)from the perspective of the media executives who provide the bridge from the company's products to its target audience via its selling propositions. It combines information from marketing communications, psychology, sociology, anthropology, and other social science research as it relates to the practice of advertising. F. null
Retailing Management
Emphasizes the specific activities required of managing a retail outlet such as research, store location, organization, merchandise planning and management, promotion and advertising, pricing policies, and creating, integrating and controlling the retail strategy. S.
Social Media Marketing
(Prereq: CBAD 350) The course provides a thorough understanding of social media channels including social networking sites, online communities, forums, blogs, video-sharing sites, etc. Emphasis is placed on the use of these channels as part of an overlal marketing communication strategy. Specific topics adressed include targeting online customers through social media channels, effectiveness of social media marketing, and evaluation methods. F,S.
International Marketing
(3 credits)(Prereq: A grade of 'C' or better in CBAD*350) The study of planning and conducting transactions across national borders for the purpose of satisfying a target market, including environmental factors such as law, politics, society, economy, and technology, as well as the development of international marketing strategy. S
Marketing Strategy
(Prereq:Admission to the Wall College of Business and completion of Business Administration 351 and 357.) Analysis of case problems dealing with the development of strategies and plans for marketing consumer and industrial products. Topics include marketing organization, product, price, promotion, distribution, industry and sales forecasting and analysis of marketing costs. F,S.
PGA/GM Level 3, Seminar VII
(3)(Prereq:Acceptance into the PGA Golf Management Program and successful completion of PGA 302) The seventh in a series of seminars and classes supporting the required learning objectives of the PGA of America's PGA Golf Management Program. Teaching and Player Development 3 expand upon advance instruction and coaching methods and promoting your teaching business. These discussions of principles will prepare students for the work experience activities required during Co-Op internships. F.
PGA/Golf Mgmt Level 3, Sem II
(Restricted to PGA Golf students)(Preq: PGMP 401) This course fulfills the learning objectives outlined in the PGA's Level 3 curriculum. This course builds on Level 1 and Level 2 courses and emphasizes the integration of learning, teaching, and the performance elements of the game of golf. Topics include Career Enhancement, Supervising and Delegating, Human Resources, Food and Beverage Control, Advanced Teaching, and Player Development Programs. S.
The First-Year Experience
UNIV 110 is designed to enhance the satisfaction and success of first year students. The course focuses on developing critical and creative thinking, information literacy skills, improving written and oral communication skills, setting personal and academic goals, developing structured and consistent study habits, practicing effective time management, and becoming contributing members of the Coastal community.
Hybrid Courses
Fall 2021
Decision Analysis
(Prereq: Grade of C or better in CBAD 291) Emphasis on logical/rational decision making using Microsoft Excel to implement decision support models and techniques to solve real world problems. Topics include modeling of risk and uncertainty, forecasting, and constrained resource optimization. F, S.
Strategic Management
(3)(Prereq: a grade of C or better in CBAD 301, CBAD 350, CBAD 363, and CBAD 373) This course focuses on how firms can create and sustain competitive advantage through strategic fit between the firm and its external environment. Particular attention will be paid to integrating the functional areas of the firm to engender a general management perspective. F,S.
Tourism and Society
(3) The course facilitates students' understanding of the social psychology of tourism and of the social, physical, and economic benefits and costs exchanged by travelers, workers, and communities engaged in the tourism process. Students complete case studies and conduct ethnographic field research in which they observe tourists in their local community in order to better understand the beenfits and challenges of living in a tourist destination area for both workers and for the host communities. F,S.
Global Leadership Development
(Prereq: CBAD 301) This course provides an introduction to global leadership and focuses on personal skill development as a leader in today's diverse work environment. The course included exposure to content related to the increasingly diverse nature of the global work environment, effective management of human capital in that environment, and how one's personal skill level can be improved to maximize leadership potential. Through interactive assignments and exercises, students will be encouraged to develop a global diversity mindset that will enhance one's ability to emerge as a leader in their field. F,S