The courses below are offered online in the term indicated. Click any course title to read the official description. For enrollment data and section availability, search WebAdvisor. Term schedules are listed on the University Academic Calendar. New students must APPLY to the university before registering.
(0-12)(Prereq: 54 or more hours, minimum GPA of 2.5, and approval of the Department Chair) The Accounting Internship is a supervised work experience in an accounting setting. The specific work environment and student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must work a minimum of sixty (60) hours in the internship environment per credit hour earned. Students may receive from zero to twelve (0-12) credit hours for the Accounting Internship course, which may be repeated up to three (3) times for credit; however, student cannot earn more than a total of twelve (12) accounting internship credit hours over the course of a single undergraduate program and only six (6) credit hours may be applied toward the minimum credit hours required for a single Coastal Carolina University degree. F,S,Su. [close]
(Q, Experiential Learning designation) This course provides a foundation of basic business concepts in the context of current issues and trends in a global organizational setting. All content areas of the College of Business are surveyed with an emphasis on the impacts of cultural differences on finance, accounting, management, and marketing practices. Differences in cultural norms and values are considered along with basic global social and economic institutions and the global economic and legal systems in which businesses operate. This course emphasizes thinking critically about ethics and sustainability as applied to global problems and communicating about these issues both in written and oral formats. F,S. [close]
(Prereq: UNIV 110) The financial accounting cycle with emphasis on using financial statements and budgets to initiate and assess business operation, preparation of financial statements, budgets, and business plan for a service and manufacturing company. F,S,Su. [close]
(Prereq: Grade of C or better in CBAD 201) Accounting for and reporting revenue and expense cycles; accounting for operations in a corporate environment, including job-order and standard costing of inventories; accounting for noncurrent assets, capital expenditure decisions, long-term debt, and capital stock. F,S,Su. [close]
(Prereq: Grade of C or better in CBAD 291) Emphasis on logical/rational decision making using Microsoft Excel to implement decision support models and techniques to solve real world problems. Topics include modeling of risk and uncertainty, forecasting, and constrained resource optimization. F, S. [close]
(3) Survey of the basic principles of management with emphasis on social and behavioral issues, provides the basis for thinking about complex business situations in the framework of the management process. F,S,Su. [close]
(3) According to the United Nations, sustainable development is "meeting the needs of the present without compromising the ability of future generations to meet their own needs" - un.org. This course explores a systems approach to business by incorporating the people-planet-profits model as the foundation for understanding sustainability in general and as it applies to business. Through a variety of activities, students will examine how business can be a catalyst for positive change in a world of finite resources while benefiting all stakeholders and providing a long-term competitive advantage. F,S,Su [close]
The legal and judicial system, the law and business (tort, contracts, agency, business organizations), government and regulations, and government protection. (This course is not open to students who have received credit for Business Administration 347.) F, S. [close]
A study of the marketing of goods and services, including legal, social, economic, and technological considerations; consumer behavior and target markets; product; pricing; promotion; channels of distribution, and development of marketing strategy. F, S. [close]
(3)(Prereq: a grade of C or better in CBAD 201, CBAD 291 or STAT 201, ECON 101 or ECON 201, and a C or better in one of the following: MATH 130, MATH 138, MATH 132, or MATH 160) Theoretical foundation of optimal financial policy with an emphasis on working capital, capital budgeting, financing, and dividend decisions and how they affect the valuation of the firm. F,S,Su. [close]
(3)(=HRTM*364)(Prereq: a grade of C or better in CBAD*292)(Coreq/prereq: CBAD*301) An introduction to the design, operation, and improvement of service, manufacturing, and distribution processes. The integration of operations management with other organizational functions to achieve strategic goals is discussed throughout the course. F,S,Su [close]
(3)(Prereq: ECON 202 and CBAD 202)(Coreq or Prereq: CBAD 292, CBAD 301, CBAD 350, and CBAD 363) This course reviews key concepts from the pre-core courses in financial and managerial accounting, micro and macroeconomics and expands understanding of core courses in marketing, finance, and management. This course provides an appreciation for how accounting, finance, management and marketing principles work together in a business environment. A simulation will be used to assist in the application of basic concepts to a real world work environment. In this course, we emphasize thinking critically and ethically about complex problems and effective oral and written communication. F,S. [close]
(Prereq: A grade of C or better in CSCI 110 or equivalent and CBAD 301) A study of the use of information systems in business, emphasis is on the identification of practical, managerial, and ethical dilemmas related to the development, implementation, and use of information systems. [close]
(3)(Prereq: a grade of C or better in CBAD 301, CBAD 350, CBAD 363, and CBAD 373) This course focuses on how firms can create and sustain competitive advantage through strategic fit between the firm and its external environment. Particular attention will be paid to integrating the functional areas of the firm to engender a general management perspective. F,S. [close]
(1-6) An applied research project in the student's discipline or area of special interest. Requires presentation of research results orally and in writing. [close]
Designed to familiarize non-business majors with basic macro- and microeconomics models and selected economic problems ... not open to majors in Business Administration and Economics. F, S. [close]
(3) Designed to acquaint the student with the money management concepts necessary to exercise intelligent control over income and expenditures, topics considered include: budgeting, consumer protection, taxes, credit sources, types of insurance, real estate, stocks, bonds, estate planning and other uses of funds. Not open to students who have received credit for Business Administration 110. F,S,Su. [close]
(3)(Prereq: a grade of C or better in UNIV 110 or HONR 101, a grade of C or better in one of the following: MATH 130, MATH 132, MATH 138, or MATH 160, and a completion of 24 semester hours) Microeconomic analysis, basic definitions and concepts, mechanics of pricing fundamentals of American capitalism, national income economics, income and employment theory, and monetary and fiscal policy. F,S. [close]
(3)(Prereq: a grade of C or better in UNIV 110 or HONR 101, a grade of C or better in one of the following: MATH 130, MATH 132, MATH 138, or MATH 160, and a completion of 24 semester hours) Microeconomic analysis, theory of the firm, cost and output determination, marketing pricing, income distribution, and international economics. F,S,Su. [close]
(Prereq: 54 or more credit hours, minimum GPA of 2.5 and approval of the Department Chair) The Economics Internship is a supervised work experience in the field of economics. The specific work environment and student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must work a minimum of sixty (60) hours in the internship environment per credit hour earned. Students may receive from zero to twelve (0-12) credit hours for the Economics Internship course, which may be repeated up to three (3) times for credit; however, students cannot earn more than a total of twelve (12) economics internship credit hours over the course of a single undergraduate program and only six (6) credit hours may be applied toward the minimum credit hours required for a single Coastal Carolina University degree. F,S,Su. [close]
(0-3) This is an exam preparation course covering topics related to the General Securities Registered Representative Exam (Series 7). This course will expose students to topics currently covered by the Series 7 examination including (but not limited to) corporate, equity/fixed-income securities, local/state/federal government, securities, derivative securities, and investment company products. This course is not affiliated with FINRA, the Series 7, exam provider, and does not exempt students from the examination eligibility requirements. May be repeated for up to 6 credits. Pass/Fail grading only. F, S. [close]
(3)(Prereq: a grade of C or better in FIN 301) Financial theory and techniques for overall investment analysis. Conceptual and analytical framework for formulating investment policies and analyzing securities. F,S. [close]
(Prereq: A grade of C or better in FIN 301) Introduction to the concepts of risk and its management through the use of insurance. The student will become familiar with different types of risks and the solutions that are delivered by various organizations. F. [close]
(Prereq: 54 or more hours, minimum GPA of 2.5, and approval of the Department Chair) The Finance Internship is a supervised work experience in a financial setting. The specific work environment and student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must work a minimum of sixty (60) hours in the internship environment per credit hour earned. Students may receive from zero to twelve (0-12) credit hours for the Finance Internship course, which may be repeated up to three (3) times for credit; however, students cannot earn more than a total of twelve (12) finance internship credit hours over the course of a single undergraduate program and only six (6) credit hours may be applied toward the minimum credit hours required for a single Coastal Carolina University degree. F,S,Su. [close]
(=CBAD 393)A study of the use of information systems in business, emphasis is on the identification of practical, managerial, and ethical dilemmas related to the development, implementation, and use of information systems. [close]
(3) This course introduces students to the art of grant writing for professional, non-profit and arts enterprise organizations. The course explores ways to apply for and acquire funds from both public and private granting bodies, i.e.: government agencies, foundations and the like. The course focuses on the importance of grant administration, stewardship, program evaluations, data analysis and the role of board and staff members in developing effective strategies for philanthropic success. This course also examines internal and external barriers that organizations face in procuring fund development. Additionally, students learn the importance of relationship building, planned giving and fundraising within a variety of enterprise careers. F,S [close]
Course focuses on the practice of managing organizations and their people with a focus on the practical application of leadership at the interpersonal and organizational level. Emphasis will be on preparing students for roles as organizational leaders. This course will examine leadership styles, leadership strategies, and the influence process for managing change in organizations.F,S. [close]
An advanced case course focusing on financial theory and techniques for the analysis and solution of financial problems dealing with valuation theory and investment, financing, and dividend decisions. F [close]
Emphasizes analytical decision making within the functional areas of marketing giving the student an integrated view of marketing's role in an organization. S [close]
(3) Understanding the nature and structure of the legal and ethical environment of society as it impacts management decisions making the execution of business strategies. [close]
(3) An interdisciplinary examination of the role of the corporation in the United States and the world over the long term. The relationship between the corporation and its constituencies is considered in the context of ethics, economics, and politics. [close]
(3) This introductory course is designed to provide students with a broad survey of the structure, systems, and policies of healthcare within the U.S. S [close]
This graduate course provides students with overviews of current topics of interest to entrepreneurs, small business owners, those interested in growing organizations. Current academic work that supports specific recommendations about those current topics are used to increase generalizable understanding. Topic areas may vary widely and reflect either current hot issues facing entrepreneurs and those interested in growing organizations from popular press sources or current research and practices in the area. [close]
(Prereq: CBAD 301) This course presents how human resources contribute to organizational performance. The course examines how human behavior theories about personality, perception, conflict management, and motivation influence the development of human resource systems for staffing, evaluating, and rewarding people. Students will develop interpersonal and technical competencies to improve their workforce readiness. F, S. [close]
(3)(Prereq: MGMT 308) Extends the study of human resource management with a focus on developing employees and managing employee performance. Topics include the development, implementation and evaluation of training programs and performance appraisal systems, as well as career planning and employee relations issues. This course provides an analysis of effective approaches to training and development, with an emphasis on leadership development, and an illustration of performance feedback. F,S. [close]
(Prereq: CBAD 301 with a grade of C or better in CBAD 301) This course will enable the student to consider a full set of growth and innovation issues along with change implementation issues that exist in family and small business. The course surveys the unique aspects of family and small business and addresses sources of change initiatives ranging from single growth, transitions of leadership, and implementation of innovations. Topics include transfer of power from founder/family member to non-founder/non-family member, hiring and acquiring additional resources, managing networks, international opportunity identification and issues, advanced internet technology and the small/family business. F,S. [close]
(=HRTM 474)(Prereq: CBAD 301, minimum grade C; 84 credit hours) The systematic process through which managers regulate organizational activities to meet planned goals and standards of quality. Topics will include different types of quality control processes, total quality management, product and service quality techniques, and the uses of information technology for insuring quality. F,S [close]
(Prereq: CBAD 350 with minimum grade of C) A study of buying behavior, both consumer and industrial, and the marketing research process...includes psychological, social and economic influences on buying behavior, along with basic market research methods for analyzing those influences. F, S. [close]
(Prereq: Minimum grade of C in CBAD 291 and CBAD 350) Case problems and field projects in the application of marketing research methodology ... topics includes problem diagnosis, research design, questionnaire preparation, sampling plans, and the collection, analysis, and interpretation of data. F. [close]
Emphasizes the specific activities required of managing a retail outlet such as research, store location, organization, merchandise planning and management, promotion and advertising, pricing policies, and creating, integrating and controlling the retail strategy. S. [close]
(Prereq: CBAD 350) The course provides a thorough understanding of social media channels including social networking sites, online communities, forums, blogs, video-sharing sites, etc. Emphasis is placed on the use of these channels as part of an overlal marketing communication strategy. Specific topics adressed include targeting online customers through social media channels, effectiveness of social media marketing, and evaluation methods. F,S. [close]
The study of planning and conducting transactions across national borders for the purpose of satisfying a target market, including environmental factors such as law, politics, society, economy, and technology, as well as the development of international marketing strategy. S Prereq: Grade of C or better in Business Administration 350. [close]
(Prereq: Enrollment in Cooperative Golf Management Program) Designed to introduce principles of turfgrass management to the student interested in pursuing a career as a general manager or golf professional at a golf course...topics include turfgrass selection, mowing, fertilization, irrigation, supplementary cultural practices, and management of turfgrass pests. (Course to be taken through Horry-Georgetown Technical College) [close]
(2)(Prereq: Acceptance into the PGA Golf Management Program and Successful completion of PGMP 302) This course fulfills the learning objectives outlined in the PGA's Level 3 curriculum. The course will primarily focus on Advanced Teaching, Player Development Programs & Teaching Business and Golf Club Fitting. F,S. [close]
(Restricted to PGA Golf students)(Preq: PGMP 401) This course fulfills the learning objectives outlined in the PGA's Level 3 curriculum. This course builds on Level 1 and Level 2 courses and emphasizes the integration of learning, teaching, and the performance elements of the game of golf. Topics include Career Enhancement, Supervising and Delegating, Human Resources, Food and Beverage Control, Advanced Teaching, and Player Development Programs. S. [close]
(Q, Experiential Learning designation) This course provides a foundation of basic business concepts in the context of current issues and trends in a global organizational setting. All content areas of the College of Business are surveyed with an emphasis on the impacts of cultural differences on finance, accounting, management, and marketing practices. Differences in cultural norms and values are considered along with basic global social and economic institutions and the global economic and legal systems in which businesses operate. This course emphasizes thinking critically about ethics and sustainability as applied to global problems and communicating about these issues both in written and oral formats. F,S. [close]
(3)(=ENGL 290) The course examines methods of business communication with key stakeholders and provides practical applications for written, oral, and interpersonal communications. [close]
(3)(Prereq: a grade of C or better in UNIV 110, CSCI 110, and a grade of C or better in one of the following: MATH 138, MATH 130, MATH 132, or MATH 160) Basic methods of descriptive statistics and statistical inference; probability, hypothesis testing, and linear regression with an emphasis on decision making in business. Students who complete CBAD 291 may not receive credit for Psychology 225 or Statistics 201. F,S. [close]
(Prereq: Grade of C or better in CBAD 291) Emphasis on logical/rational decision making using Microsoft Excel to implement decision support models and techniques to solve real world problems. Topics include modeling of risk and uncertainty, forecasting, and constrained resource optimization. F, S. [close]
(3) Survey of the basic principles of management with emphasis on social and behavioral issues, provides the basis for thinking about complex business situations in the framework of the management process. F,S,Su. [close]
A study of the marketing of goods and services, including legal, social, economic, and technological considerations; consumer behavior and target markets; product; pricing; promotion; channels of distribution, and development of marketing strategy. F, S. [close]
(3) Course provides students with an overview of the theory and practice of personal selling, sales management and building relationships. Students will have the opportunity to get a feel for a variety of sales issues and learn the practical ins and outs of how to sell products/services and develop their own branding strategy. [close]
(Prereq: CBAD 301) This course presents how human resources contribute to organizational performance. The course examines how human behavior theories about personality, perception, conflict management, and motivation influence the development of human resource systems for staffing, evaluating, and rewarding people. Students will develop interpersonal and technical competencies to improve their workforce readiness. F, S. [close]
The study of planning and conducting transactions across national borders for the purpose of satisfying a target market, including environmental factors such as law, politics, society, economy, and technology, as well as the development of international marketing strategy. S Prereq: Grade of C or better in Business Administration 350. [close]
(Prereq: CBAD 350 minimum grade C) The principles of salesmanship and their relationship to the management of a sales force in recruiting, selecting, training, compensating, controlling, evaluating, and motivating sales personnel. S. [close]
(Prereq:Admission to the Wall College of Business and completion of Business Administration 351 and 357.) Analysis of case problems dealing with the development of strategies and plans for marketing consumer and industrial products. Topics include marketing organization, product, price, promotion, distribution, industry and sales forecasting and analysis of marketing costs. F,S. [close]
(0-12)(Prereq: 54 or more hours, minimum GPA of 2.5, and approval of the Department Chair) The Accounting Internship is a supervised work experience in an accounting setting. The specific work environment and student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must work a minimum of sixty (60) hours in the internship environment per credit hour earned. Students may receive from zero to twelve (0-12) credit hours for the Accounting Internship course, which may be repeated up to three (3) times for credit; however, student cannot earn more than a total of twelve (12) accounting internship credit hours over the course of a single undergraduate program and only six (6) credit hours may be applied toward the minimum credit hours required for a single Coastal Carolina University degree. F,S,Su. [close]
Study of the principles and methodology of fraud detection and deterrence. The course includes such topics as asset misappropriation schemes (e.g. skimming, cash larceny, check tampering, etc.), corruption, fraudulent financial reporting, internal control, and deterrence. S. [close]
The student will participate in an off-campus, supervised and structured work experience in Accounting. This is a supervised work experience involving a research component and responsibilities commensurate with graduate level work. F,S,Su. [close]
(Q, Experiential Learning designation) This course provides a foundation of basic business concepts in the context of current issues and trends in a global organizational setting. All content areas of the College of Business are surveyed with an emphasis on the impacts of cultural differences on finance, accounting, management, and marketing practices. Differences in cultural norms and values are considered along with basic global social and economic institutions and the global economic and legal systems in which businesses operate. This course emphasizes thinking critically about ethics and sustainability as applied to global problems and communicating about these issues both in written and oral formats. F,S. [close]
(Prereq: UNIV 110) The financial accounting cycle with emphasis on using financial statements and budgets to initiate and assess business operation, preparation of financial statements, budgets, and business plan for a service and manufacturing company. F,S,Su. [close]
(Prereq: Grade of C or better in CBAD 201) Accounting for and reporting revenue and expense cycles; accounting for operations in a corporate environment, including job-order and standard costing of inventories; accounting for noncurrent assets, capital expenditure decisions, long-term debt, and capital stock. F,S,Su. [close]
(3)(Prereq: a grade of C or better in UNIV 110, CSCI 110, and a grade of C or better in one of the following: MATH 138, MATH 130, MATH 132, or MATH 160) Basic methods of descriptive statistics and statistical inference; probability, hypothesis testing, and linear regression with an emphasis on decision making in business. Students who complete CBAD 291 may not receive credit for Psychology 225 or Statistics 201. F,S. [close]
(Prereq: CBAD 120) Internship Experience is a supervised work experience in a business setting. The specific work environment and a student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to establish specific learning goals, keep track of their hours and/or activities, complete a final project or reflective essay regarding the experience, and will have their performance evaluated by their workplace supervisor. Students must work a minimum of sixty (60) hours in the internship environment per credit hour earned. Students may receive from zero to twelve (0-12) credit hours for the Internship Experience course. F, S, Su. [close]
(3) Survey of the basic principles of management with emphasis on social and behavioral issues, provides the basis for thinking about complex business situations in the framework of the management process. F,S,Su. [close]
The legal and judicial system, the law and business (tort, contracts, agency, business organizations), government and regulations, and government protection. (This course is not open to students who have received credit for Business Administration 347.) F, S. [close]
A study of the marketing of goods and services, including legal, social, economic, and technological considerations; consumer behavior and target markets; product; pricing; promotion; channels of distribution, and development of marketing strategy. F, S. [close]
(3)(Prereq: a grade of C or better in CBAD 201, CBAD 291 or STAT 201, ECON 101 or ECON 201, and a C or better in one of the following: MATH 130, MATH 138, MATH 132, or MATH 160) Theoretical foundation of optimal financial policy with an emphasis on working capital, capital budgeting, financing, and dividend decisions and how they affect the valuation of the firm. F,S,Su. [close]
(3)(=HRTM*364)(Prereq: a grade of C or better in CBAD*292)(Coreq/prereq: CBAD*301) An introduction to the design, operation, and improvement of service, manufacturing, and distribution processes. The integration of operations management with other organizational functions to achieve strategic goals is discussed throughout the course. F,S,Su [close]
(3)(Prereq: ECON 202 and CBAD 202)(Coreq or Prereq: CBAD 292, CBAD 301, CBAD 350, and CBAD 363) This course reviews key concepts from the pre-core courses in financial and managerial accounting, micro and macroeconomics and expands understanding of core courses in marketing, finance, and management. This course provides an appreciation for how accounting, finance, management and marketing principles work together in a business environment. A simulation will be used to assist in the application of basic concepts to a real world work environment. In this course, we emphasize thinking critically and ethically about complex problems and effective oral and written communication. F,S. [close]
(Prereq: A grade of C or better in CSCI 110 or equivalent and CBAD 301) A study of the use of information systems in business, emphasis is on the identification of practical, managerial, and ethical dilemmas related to the development, implementation, and use of information systems. [close]
(3)(Prereq: a grade of C or better in CBAD 301, CBAD 350, CBAD 363, and CBAD 373) This course focuses on how firms can create and sustain competitive advantage through strategic fit between the firm and its external environment. Particular attention will be paid to integrating the functional areas of the firm to engender a general management perspective. F,S. [close]
Designed to familiarize non-business majors with basic macro- and microeconomics models and selected economic problems ... not open to majors in Business Administration and Economics. F, S. [close]
(3) Designed to acquaint the student with the money management concepts necessary to exercise intelligent control over income and expenditures, topics considered include: budgeting, consumer protection, taxes, credit sources, types of insurance, real estate, stocks, bonds, estate planning and other uses of funds. Not open to students who have received credit for Business Administration 110. F,S,Su. [close]
(3)(Prereq: a grade of C or better in UNIV 110 or HONR 101, a grade of C or better in one of the following: MATH 130, MATH 132, MATH 138, or MATH 160, and a completion of 24 semester hours) Microeconomic analysis, basic definitions and concepts, mechanics of pricing fundamentals of American capitalism, national income economics, income and employment theory, and monetary and fiscal policy. F,S. [close]
(3)(Prereq: a grade of C or better in UNIV 110 or HONR 101, a grade of C or better in one of the following: MATH 130, MATH 132, MATH 138, or MATH 160, and a completion of 24 semester hours) Microeconomic analysis, theory of the firm, cost and output determination, marketing pricing, income distribution, and international economics. F,S,Su. [close]
(3)(Prereq: a grade of C or better in FIN 301) Financial theory and techniques for overall investment analysis. Conceptual and analytical framework for formulating investment policies and analyzing securities. F,S. [close]
Principal institutions and markets comprising the financial system; their roles in short-term, long-term and equity financing, interest rate determination and capital formation; interrelationships between domestics and international financial markets; government policy objectives and regulations as influences on the financial system. [close]
The analysis of the profitability and viability of a commercial enterprise. Primary focus given to the analysis of a firms accounting practices and financial statements from the framework of overall business. [close]
Principles and practices in real estate finance focusing on institutions, instruments, and determinants of terms and availability of credit ... topics include interest and yield mechanics, cashflow analysis, risk analysis, and various loan strategies or packages. [close]
(Prereq: HRTM 101) The Introductory Resort Tourism Internship is a supervised work experience, for non-resort tourism management majors, in which students are employed in an entry-level position within the context of the resort tourism industry. The specific work environment and student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must work a minimum of 240 hours in the internship environment. May be repeated one time for additional credit (6 credits maximum); however, the experience must vary in some substantive way (e.g. gaining experience with a different employer or with a different job description); repeat enrollment must be approved in advance by the Director of the Wall Center for Excellence. F, S, Su. [close]
(=CBAD 393)A study of the use of information systems in business, emphasis is on the identification of practical, managerial, and ethical dilemmas related to the development, implementation, and use of information systems. [close]
Course provides students with concepts, techniques and tools to analyze, and improve core operational capabilities, and apply them to a broad range of industries. This focus is then expanded to include effective supply chain strategies for companies that operate globally, with an emphasis on how to plan and integrate supply chain components into a coordinated system. Topics covered include production planning & control, inventory management techniques, logistical considerations, procurement & global sourcing considerations, risk pooling, quality management, process design, integrated planning and collaboration, and information sharing.S [close]
Course focuses on the practice of managing organizations and their people with a focus on the practical application of leadership at the interpersonal and organizational level. Emphasis will be on preparing students for roles as organizational leaders. This course will examine leadership styles, leadership strategies, and the influence process for managing change in organizations.F,S. [close]
An advanced case course focusing on financial theory and techniques for the analysis and solution of financial problems dealing with valuation theory and investment, financing, and dividend decisions. F [close]
(3) Students will be engaged in graduate-level microeconomic analysis, including pricing strategies, consumer theory, industry concentration, and profit-maximizing behavior. S,Su. [close]
Emphasizes analytical decision making within the functional areas of marketing giving the student an integrated view of marketing's role in an organization. S [close]
(3) Understanding the nature and structure of the legal and ethical environment of society as it impacts management decisions making the execution of business strategies. [close]
(3) An interdisciplinary examination of the role of the corporation in the United States and the world over the long term. The relationship between the corporation and its constituencies is considered in the context of ethics, economics, and politics. [close]
(3) The course provides an examination of technology challenges for the healthcare industry for managing sensitive data. Topics will include health informatics applications, enterprise resource systems, administrative applications, and security and policy management. S [close]
(3) This course is intended to improve decision makers' understanding and use of financial information in the healthcare industry. Its aim is to make the language of healthcare finance understandable and relevant for decision makers in the healthcare industry. It will focus on operational management of clinical services, including estimating costs and profits, planning and budgeting, using metrics to monitor operations, developing successful financial strategies, and working with financial statements. It also includes developing an understanding of healthcare reform initiatives. F [close]
Develops a multiple stakeholder approach to organizational change efforts directed toward the implementation of strategic goals in the context of defined strategies. The course emphasizes a focus on dynamic adaptation and organizational alignment areas that promote effective critical change paths and continuous improvement. The course utilizes project-based and experiential approaches to engage critical reflection by students of such efforts in the context of real and simulated environments. S [close]
(Prereq: CBAD 301 with a grade of C or better) This course enables students to consider the full set of business issues that exist in a business start-up and the appropriate analyses to complete a business plan proposal. Students will learn the tools and processes needed to create a business plan, what needs to be included in the business plan, why, and for whom. Students will evaluate the feasibility of an opportunity, determine preliminary marketing and financial management plans an design an organization to fit its business model., As part of building the business plan, this class will focus on communicating new ideas to a professional audience that may include potential investors, lenders, and customers. F,S. [close]
(=HRTM 474)(Prereq: CBAD 301, minimum grade C; 84 credit hours) The systematic process through which managers regulate organizational activities to meet planned goals and standards of quality. Topics will include different types of quality control processes, total quality management, product and service quality techniques, and the uses of information technology for insuring quality. F,S [close]
(Prereq: CBAD 350 with minimum grade of C) A study of buying behavior, both consumer and industrial, and the marketing research process...includes psychological, social and economic influences on buying behavior, along with basic market research methods for analyzing those influences. F, S. [close]
(Prereq: A grade of C or better in CBAD 350, COMM 101, JOUR 201, HPRO 350, ARTD 201 or BSHA 305) This course provides a basic introduction to the planning and execution of advertising and promotion in the context of marketing goals and objectives. It offers a clear and comprehensive examination of the roles that marketing practitioners play from three perspectives including: 1) from a firm's marketing/advertising/public relations department; 2) the firm's advertising agency of record, and 3)from the perspective of the media executives who provide the bridge from the company's products to its target audience via its selling propositions. It combines information from marketing communications, psychology, sociology, anthropology, and other social science research as it relates to the practice of advertising. F. null [close]
Emphasizes the specific activities required of managing a retail outlet such as research, store location, organization, merchandise planning and management, promotion and advertising, pricing policies, and creating, integrating and controlling the retail strategy. S. [close]
The study of planning and conducting transactions across national borders for the purpose of satisfying a target market, including environmental factors such as law, politics, society, economy, and technology, as well as the development of international marketing strategy. S Prereq: Grade of C or better in Business Administration 350. [close]
(3)(Prereq: CBAD*350) Digital marketing is an essential part of your everyday life. In this course, we take a journey through the evolving digital marketing landscape including search engine optimization, website and social media analytics, search and display ads, content and email marketing, social media, and reputation management. The course is designed to get you to think like a digital marketing professional, and to give you experience with industry-relevant hands-on assignments and exercises. F,S [close]
(Prereq:Admission to the Wall College of Business and completion of Business Administration 351 and 357.) Analysis of case problems dealing with the development of strategies and plans for marketing consumer and industrial products. Topics include marketing organization, product, price, promotion, distribution, industry and sales forecasting and analysis of marketing costs. F,S. [close]
(Prereq: 54 or more hours, minimum GPA of 2.5, and approval of the Department Chair) The Marketing Internship is a supervised work experience within an organization's marketing function. The specific work environment and student's job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must work a minimum of sixty (60) hours in the internship environment per credit hour earned. Students may receive from zero to twelve (0-12) credit hours for the Marketing Internship course, which may be repeated up to three (3) times for credit; however, students cannot earn more than a total of twelve (12) business internship credit hours over the course of a single undergraduate program and only six (6) credit hours may be applied toward the minimum credit hours required for a single Coastal Carolina University degree. F,S,Su. [close]
(Prereq: Enrollment in Cooperative Golf Management Program) Designed to introduce principles of turfgrass management to the student interested in pursuing a career as a general manager or golf professional at a golf course...topics include turfgrass selection, mowing, fertilization, irrigation, supplementary cultural practices, and management of turfgrass pests. (Course to be taken through Horry-Georgetown Technical College) [close]
This seminar will focus on the material contained in the PGA's Level 2 educational program. Specific core competencies addressed include Turfgrass Management, Merchandise and Inventory Management, Supervising and Delegating, Philosophy and Swing Concepts, and Analysis of the Swing. [close]
