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Georgetown County SBDC

Lee Mednikow, SBDC business consultant, is available for consultations in Georgetown on Tuesdays and Wednesdays. On-site business visits and consultations are available also.

Tuesdays:   Georgetown Library

                   405 Cleland Street

                          Wednesdays:   Georgetown Innovation Center (GIC)

                                                                                 901 Front Street

 Call or email Lee for an appointment: 

Phone: (843) 606-6116

Email: lmednikow@coastal.edu

Lee's photo

 

For more than thirty years Lee Mednikow led the sales, marketing and management teams gaining distribution for popular publications ranging from  TV Guide and People to Harmon Homes and For Rent Magazine in the nations’ leading retailers including Wal-Mart, Safeway, Kroger and Publix to name a few.  

 

In 2011 Lee retired as President of Dominion Distribution, the distribution arm of Dominion Enterprises.  Lee joined the predecessor company, Advanced Distributing Company (ADC), the distribution arm of United Advertising Publications (UAP), owned by British conglomerate, United News and Media in the late 1980’s. 

 

Lee’s first UAP assignment was to establish a distribution network for the new launch of For Rent Magazine in the Atlanta market.  The late 80’s launch was so successful that to this day For Rent Atlanta remains the company’s most successful publication.  Within six months of the Atlanta launch, Lee was appointed to head Advanced Distributing Company as its Vice President and was named to the For Rent Magazine board of directors. 

 

Lee grew ADC from a regional distribution company serving 12 markets into the leading national free publication distribution company extending to over 80 markets servicing 80,000 distribution locations nationwide.   By the mid 90’s, Lee set the stage for virtually every supermarket in the United States to merchandise free home, apartment, auto and employment magazines in the front lobbies of their stores.

 

Upon integrating the Harmon Homes distribution organization, Lee was appointed to the United Advertising Publications Board which oversaw the management of For Rent Magazine, Harmon Homes, Harmon Autos, Want Ad Press, Buy Lines, Parenting and ADC. 

 

In seeking to duplicate the ADC success in the United Kingdom, Lee “crossed the pond” to help launch ADC in the U.K.  During his visit, Lee successfully introduced the free publication concept to Great Britain’s leading retailers including Sainsbury and Tesco.

 

Lee was a key member of the team who together with Morgan Stanley developed a strategy and sales presentation for divesting United Advertising Publications.  The company was successfully sold to Trader Publishing (predecessor company to Dominion Enterprises).  Trader subsequently recruited Lee to integrate their distribution arm, National Media Systems into ADC’s organization.

 

At Trader, Lee brought leading automotive and employment magazines into the ADC (aka Dominion Distribution) network.  Lee understood that restaurants were growing their food market share. So he expanded into nationally known restaurant chains like Denny’s, McDonald’s and Taco Bell.  Lee also incorporated distribution of other media beyond magazines to include promotional flyers, CD’s and other advertising for companies like AOL, Gerber, General Motors, Proactiv and Yellow Pages to name a few.

 

.Along the way Lee volunteered for Smokender’s Inc., a smoking cessation organization.  After successfully “kicking the habit” under the Smokender’s program, Lee volunteered to conduct large orientation presentations with hundreds of attendees seeking to quit smoking.  His presentations had a 90% success rate in signing attendees to the Smokender’s program.

 

In retirement Lee became a mentor with SCORE's Hampton Roads Chapter.  He actively promoted and produced workshops focusing on key aspects in launching/growing small businesses.  He participated in the Boots to Business program where he trained members of the military seeking to launch a business upon leaving the service.  Most recently Lee joined the Small Business Development Center as a business consultant for Georgetown County, South Carolina.

 

 Lee’s passion for coaching and strategic planning combined well with his love for public speaking, communication, sales and marketing to provide outstanding leadership to the organizations he served.