Step 8: Promote Your Event

Effective event promotion is essential in ensuring your attendees are informed of all the significant details of your event. After determining your purpose, target audience, and budget, you can more accurately tailor your promotion to the needs of your event.

Save the Date, Invitation, and Program:

  • Save the Dates should be received at least 8-10 before the event. 
  • Invitations should be sent 4 to 5 weeks before the event.
  • University and Marketing and Communication's Creative Services Team and Printing Services are available to assist in the design and production of a variety of printed needs. To request the assistance of the design team or printing services submit a ticket through the KACE Ticket System.
  • All self-produced collateral must be submitted to Marketing and Communication for review through the KACE Ticket System before distribution and/or printing.
  • See Invitation Etiquette

Press Releases:

Contact University Communication and Media Relations to solicit assistance in developing and sending a press release.

On-Campus Advertising and Off-Campus Advertising:

For information regarding advertising for your CCU event on or off campus, contact University Marketing and Communications.