Coastal Carolina University is sponsoring several
"Fundamentals of Travel and Tourism Direct Marketing," which are
designed to assist businesses and organizations engaged in the travel
and tourism market. Four separate workshops will be held Sept. 26 and
27 from 8 a.m. to 1 p.m. and 1:30 to 5:30 p.m. in Coastal's H. Dale
Williams Center for Extended Learning. The fee for each workshop
session is $99.
The workshops will provide a comprehensive overview of direct
marketing as well as its effectiveness in the travel and tourism
Instructors for the workshops are George Wehmann, president of
Direct Marketing Resources Group in Raleigh, N.C., and Larry Gustke,
associate professor for travel and tourism management at North Carolina
For more information, contact Coastal's Division of Extended
Learning and Public Services at 349-2665 or visit www.coastal.edu/learn
on the Internet.