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    Policy NumberUNIV-406
    TitleCollegiate Licensing Program
    Description
    Coastal Carolina University recognizes the merits of a collegiate trademark licensing program. In particular, the licensing program serves several functions: (1) to protect the university’s reputation and image by permitting only appropriate uses and assuring only quality products bear university marks or symbols; (2) to promote the positive image and identification of the university; and (3) to generate funds to support student services, athletics, or other programs. For these reasons, the University has established a collegiate licensing program.
    DepartmentUniversity Marketing and Communication
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    Last RevisedSeptember 11, 2017 
    CategoryUniversity Marketing and Communication  (active)

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