Michael Latta, Ph.D.
Professor
Education
- Ph.D., Iowa State University, Psychology
- Master of Science, Iowa State University, Psychology
- Bachelor of Science, Illinois State University, Psychology
Academic and Professional Experience
- Professor, E. Craig Wall Sr. College of Business Administration, Coastal Carolina University
- Associate Dean, E. Craig Wall Sr. College of Business Administration, Coastal Carolina University
- Associate Professor, E. Craig Wall Sr. College of Business Administration, Coastal Carolina University
- Assistant Professor, E. Craig Wall Sr. College of Business Administration, Coastal Carolina University
- Adjunct Faculty, University of the Sciences in Philadelphia College of Graduate Studies
- Visiting Professor, St. Joseph's University
- Adjunct Faculty, University of Notre Dame
- Adjunct Faculty, Thunderbird School of Global Management
- Assistant Professor, University of New Hampshire
- Assistant Professor, Drake University
- Sales Representative. Territory Manager, Product Manager, Strategic Planning Analyst, DuPont Company
- Associate Director of Promotion Research and Market Planning, Wyeth Pharmaceuticals
- Manager of Marketing Research and Market Development, Boehringer Mannheim Pharmaceutical Corporation
- Executive Director, YTMBA Research and Consulting
Research Interests
- New product adoption
- risk perception
Teaching Interests
- Research Methods
- Strategy
- Promotion
- Market Analysis
Professional Memberships (Past and Present)
- Phi Eta Sigma
- Marketing Research Association
- American Statistical Association
- Institute for Business Forecasting
- American Marketing Association
- Psi Chi
- American Association for the Advancement of Science
- Phi Kappa Phi
- Sigma Xi
- Professional Certifications
- Accredited Professional Statistician
- Workplace Harassment
- National Institutes of Health Office of Extramural Research Protecting Human Research Participants
Michael Latta's vita (PDF)