Wenxue Zou - Coastal Carolina University
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Dr. Wenxue Zou

Assistant Professor - Communication, Media, & Culture

Contact Dr. Wenxue Zou

BRTH (Clay D. Brittain, Jr. Hall) 316


Dr. Wenxue Zou completed her Ph.D. in 2023 from the Department of Communication and Journalism at Texas A&M University. Prior to that, she earned her BA and MA from the School of Journalism and Communication at Wuhan University, China. As a mixed-methods researcher, her work focuses on how health, diseases and crises are discussed on social media, how health influencers’ discourses affect public health knowledge and behaviors, and the role of digital media in boosting health promotion campaigns. Her research strives to empower underserved populations, aid social media influencers in crafting more effective messages, and provide insights for health policymakers. In recognition of her academic accomplishments in the field of communication, Wenxue Zou received the College of Arts and Sciences Award for Outstanding Achievement in Graduate Research from Texas A&M University. She has contributed research articles to esteemed peer-reviewed journals, including Public Understanding of Science, Health Communication, Journal of Health Communication, Women’s Studies in Communication, Journal of Broadcasting and Electronic Media, and Archives of Sexual Behaviors. In addition, she has a wealth of teaching experience, having instructed a range of courses such as Introduction to Social Media, Health Communication, Group Communication, Intro to Communication, and so on.